This is a qq for people who actively work on machine learning systems-- not marketers or stakeholder, not c suite folks-- is there any reason to believe that the current issues with llms and hallucinations can ever be fixed with further training?
The law of diminishing returns means there is only so much they can do.
And as they do more - it costs more, and improves less
(and throwing in "synthetic" may well result in dumbing down/increased errors).
They don't just use "LLM" data/response,
they have pre-programmed behaviours,
and they started slapping in "specialist" processes/agents/roles.
Then there's the expansion to "agents",
otherwise known as If This, Then That, using existing code/software (browsers, scraping search etc.).
And you can see how they've done it ...
... there are models trained on specific data sets,
to perform better on certain benchmarks,
or to handle certain issues (such as handling negations when looking at sentence similitude etc.).
And the bolt-ons are a give away too.
It's pretty much the norm - regardless of the approach;
there's a plateau.
Mass data means they can peak quicker.
The solution?
The same as always - hybrid and focus.
Specialist data for specialist tasks.
Manual intervention to clean up generalised errors.
Let’s talk about H1 Headers on your website – are you using yours in the best possible way? https://nikki-pilkington.com/h1-headers-one-of-the-easiest-seo-fixes/
🚨 The latest in SEO News from today's edition of #SEOFOMO 👇
* Google Begins Rolling Out March Core Algorithm Update
* Google Responds To Publishers Concerns On AI Mode
* Win the AI Search Game at Top of Funnel
* Much more.
Check your inbox or read: seofomo.co/posts/a-new-...
Yeah ... definitely some big old spurs, Stetsons and lassos in that place.
Try one of others, like r/bigseo - much friendlier (and safer)
:D
Remember when people thought hiding white text on a white background was the height of SEO cleverness? Well, apparently everything old is new again, but this time with an AI twist.
Today’s meme: Missing 🐾 😂
#DogsofBluesky
#DogsofTheResistance
That doesn't surprise me :D
(So long as no one still sells those awful shin-shredders you used to get on Raleigh/Racer bikes)
Erm ... how are you meant to peddle that thing?
It's also self-defeating.
You can have multi-platform-seo
You can have omni-platform-seo
But you can't have x-channel-seo ... because SE is the channel
:D
(It's a bit like have a bacon-vegan sandwich.)
>>>
There's some differences in what people say Omni- is,
but simply being "brand consistent" is the absolute minimum.
From there, it can progress all the way up to "responsive" (which is a challenge with privacy issues, multi-devices and attribution).
I honestly don't get it.
The name literally spells it out.
SEO = SE
If it's not SE, it's not SEO.
If it's more than SE, it's not (just) SEO,
(it becomes digital/online marketing).
Then there's the "omni" vs "multi" channel...
and in most cases, it's multi.
>>>
A photo of Amit Raj which says "Rather than only focusing on what keywords or content your competitors are targeting, or going off vanity metrics like search volume or KD score, think about what content aligns with your audience."
Amit Raj recommends creating content that aligns with your audience's needs rather than just targeting competitors' keywords or relying on vanity metrics like search volume or a keyword difficulty score.
maj.to/4hdVYiZ
Thank you for publishing this report @lidia-infante.com. I always so appreciate it. Happy to be writing for @semrushofficial.bsky.social via @searchengineland.bsky.social and glad to see some positive numbers in the #LocalSEO category.
New study shows AI search engines get it wrong, way too often, and even make up citations and links too often - this is a real problem - plus more www.seroundtable.com/ai-search-en...
#ai #search
@tory.thegray.co and I sat down with @jlwchambers.bsky.social of @withcandour.co.uk to chat all about JavaScript and its impact on website migrations! Check out the full podcast episode now ⬇️
Next week join me and @lizlinder.bsky.social for my webinar on Integrating AI into SEO Testing Workflows!
www.linkedin.com/video/event/...
A digital graphic promoting the impact of backlinks on organic traffic. The left side shows a tablet screen displaying a sharply rising organic traffic graph labeled 'Avg. organic traffic' with data points from Jan 2019 to Sep 2023. The right side has bold black and white text stating, 'Results like this from links in these...' Below the text, logos of major publications, including The Independent, The Sun, Yahoo!, Ideal Home, Forbes, and The Guardian, are displayed. The design features a pink and beige background, with the 'candour' logo in the bottom left corner
Client being acquired 😁 (grats)
Client taking Digital PR in-house 🎉 (double grats)
@withcandour.co.uk will have 1 space for a new Digital PR client from May 2025 for budgets £6k+ per month.
Not big reach here, but you're good people. 🤛
In Q4 of 2024, as Google AI Overview prevalence increased 8.8 percentage points (pp) for "Desktop Informational Queries" organic click-through rates DECREASED 7.3 pp
This, according to a new CTR study from AWR
Google CTR Stats – Changes Report for Q4 2024
www.advancedwebranking.com/blog/ctr-goo...
The content quality bell curve is now entirely skewed thanks to generative AI.
Now, if I was a paranoid, distrustful, cynical person,
I'd be wondering if certain entities pushed for this to happen,
to justify culling a major % of the web,
and focusing on a limited number of "trusted sources".
But I'm not that bad.........
It's definitely choking
:(
"... Visibility was down to 1 Tesla (not on fire) ..."
PMSL!!!
ROFL
We had that the other night.
Max vis. was 30m
At the least, they should name it what it is:
top position you earned that day, for 1+ searches
At least that would make site owners realise/understand what they are looking at,
rather than assuming it's "average position".
And yet - no matter what's been said,
Google have refused to alter it,
or provide a more accurate metric,
or give an additional metric that supports it
(such as n% @ 4.3 out of 6K impressions)
Screenshot - cropped - tweet: Ross Hudgens (@RossHudgens) 3:52 PM · Mar 6, 2025 Content marketing emphasis often starts with publishing volume, but real success comes from refining your focus. Over time, the best teams move from just creating content to driving leads, revenue & long-term growth. See the full evolution in the graphic below: <image> The image is a simple bar chart. (black background, red columns). X/Horizontal axis : Campaign stages - years (1-5) Y/Vertical axis : Traffic Bar 1 (Year 1) - highest traffic - Publishing volume. Bar 2 (Year 2) - 2nd highest traffic - Performance/MQLs Bar 3 (Year 3) - middle traffic - SQLs Bar 4 (Year 4) - 2nd lowest traffic - Closed / Won Bar 5 (Year 5) - lowest traffic - Deal size / Retention
1/🧵
🚨:: Bad Evolution of Content Marketing ::🚨
There's multiple issues here ...
Measuring by Traffic!
If you've got MQLs/SQLs etc. - then you're not likely an MFA (made for ad/affil revenue) ... so Traffic should not be a main metric, let alone a KPI!
>>>
#ContentMarketing #SEO #DigitalMarketing
