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Nick Botton

@nickbotton

Public policy at @awoagency.bsky.social working on adtech, privacy, platform regulation, open source, AI and child safety Opinions my own. Like = interesting.

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02.09.2024
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Latest posts by Nick Botton @nickbotton

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Evidence Grows That Google's AI Overviews Have Eviscerated the Media Industry Google's AI overviews have eviscerated the media landscape, with some top publications losing up to 97 percent of their web traffic.

Welp. The internet had a nice run.

Some outlets have lost over 90% of their traffic since the "AI" summaries rolled out.

"...the four worst-hit publications [now] get less monthly web traffic combined than the r/ChatGPT subreddit gets on its own."

07.03.2026 13:59 πŸ‘ 1279 πŸ” 410 πŸ’¬ 33 πŸ“Œ 104
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Meta created β€˜playbook’ to fend off pressure to crack down on scammers, documents show As regulators pressure Meta to verify the identity of advertisers on Facebook and Instagram, the social media giant has drafted a β€œplaybook” to stall them. A Reuters investigation examines its tactics...

We got Meta’s β€œgeneral global playbook” for defeating advertiser verification regulations, which the company knows would reduce scams. It includes making scam ads β€œnot findable” for regulators searching Meta’s ad library through targeted scrubbing.

www.reuters.com/investigatio...

31.12.2025 14:38 πŸ‘ 318 πŸ” 189 πŸ’¬ 9 πŸ“Œ 31
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Meta tolerates rampant ad fraud from China to safeguard billions in revenue A Reuters investigation reveals the owner of Facebook, Instagram and Whatsapp decided to accept high levels of fraudulent advertisements from China. Internal company documents show Meta wanted to mini...

To grow its ad biz in China, Meta has relied on ad agency partners given the power to create special enforcement-protected ad accounts and share them with resellers. The system produces so much fraud that Meta internally calls China its top β€œscam exporting nation.”

www.reuters.com/investigatio...

15.12.2025 13:24 πŸ‘ 132 πŸ” 86 πŸ’¬ 3 πŸ“Œ 12

Can't imagine why this would be a problem at all

28.11.2025 15:44 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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On a Wednesday!?

29.10.2025 14:24 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

My colleagues @laurelinelmn.bsky.social and @mathver.bsky.social shared some thoughts on the DSA's application to OpenAI with TPP! See also their great analysis on the topic here: papers.ssrn.com/sol3/papers....

29.10.2025 13:23 πŸ‘ 3 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0
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Public letter calls for EU investment in open source sustainability through an EU Sovereign Tech Fund – Open Future We have joined dozens of organizations in signing a public letter that calls for the creation of an EU Sovereign Tech Fund to address chronic under-investment in open source software maintenance.

Europe needs an EU Sovereign Tech Fund. Open source software powers everything from healthcare to energy grids, yet it's chronically underfunded. Read the Public letter.
openfuture.eu/blog/public-...

29.10.2025 08:54 πŸ‘ 20 πŸ” 5 πŸ’¬ 0 πŸ“Œ 0
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Big Tech lobby budgets hit record levels | Corporate Europe Observatory New figures show that the digital industry as a whole is now spending €151 million a year on lobbying the EU, a major increase to what was already considerable firepower.

New @lobbycontrol.bsky.social @corporateeurope.org data highlights tech lobbyists' tightening grip on EU policymaking:

πŸ“ˆ Total lobbying spend up by a third in 2 years
πŸ’Ό There are now more tech lobbyists than MEPs
πŸ—£οΈ Big Tech meets EU officials every single day

corporateeurope.org/en/2025/10/b...

29.10.2025 09:14 πŸ‘ 20 πŸ” 13 πŸ’¬ 0 πŸ“Œ 2
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Pay or ok? Why Europe's data watchdogs must reject "forced consent" Case law and enforcement decisions show that Europe's data watchdogs already have all the evidence they need to reject Pay or OK

Is it legal for publishers to force you to "consent" to a data free-for-all as payment for entering their sites & apps?

No.

Over the summer we have been talking to EU data watchdogs, detailing the case law and enforcement decisions.

www.iccl.ie/digital-data...

21.10.2025 07:33 πŸ‘ 27 πŸ” 10 πŸ’¬ 3 πŸ“Œ 0
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We'll be at #PrivacyCamp25 tomorrow! Join our colleague @lutecia.bsky.social at 9:55 to discuss all things strategic litigation. Our colleagues @nickbotton.bsky.social and @laurelinelmn.bsky.social will also be around, come chat with us!

29.09.2025 13:18 πŸ‘ 10 πŸ” 5 πŸ’¬ 0 πŸ“Œ 0
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More Google news. EC making itself clear here. "The Commission has already signalled its preliminary view that only the divestment by Google of part of its services would address the situation
of inherent conflicts of interest, but it first wishes to hear and assess Google's proposal." 1/2

05.09.2025 16:09 πŸ‘ 43 πŸ” 12 πŸ’¬ 2 πŸ“Œ 0

since Google rolled out AI Overviews in your search results, median year-over-year referral traffic from Google Search to premium publishers down 10%
- Non-news brands down 14%
- News brands down 7%
- Yr/yr declines outnumber gains two-to-one
1/2

14.08.2025 20:19 πŸ‘ 10 πŸ” 7 πŸ’¬ 1 πŸ“Œ 1
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⚠️ Child Rights Impact Assessment: A Policy Tool for a Rights‐Respecting Digital Environment - just published o/a by @Livingstone_S @Kruakae_Noony #DigitalFutures4Children
@5RightsFound @MediaLSE #CRIA #DigitalEnvironment #ChildRights #GeneralComment25

onlinelibrary.wiley.com/doi/epdf/10....

01.08.2025 07:16 πŸ‘ 8 πŸ” 5 πŸ’¬ 0 πŸ“Œ 1
Explanatory Notice and Template for the Public Summary of Training Content for general-purpose AI models The Template annexed to this Explanatory Notice aims to provide a common minimal baseline for the information to be made publicly available in the Summary of Training Content for general-purpose AI mo...

BREAKING: The EU Commission has released a mandatory template for AI developers to disclose training data. Unlike the Code of Practice, this is not optional. It could have global fallout, as rights holders abroad might use it to sue over copyright.
digital-strategy.ec.europa.eu/en/library/e...

24.07.2025 10:10 πŸ‘ 465 πŸ” 199 πŸ’¬ 6 πŸ“Œ 23
The General-Purpose AI Code of Practice The Code of Practiceβ€―helps industry comply with the AI Act legal obligations on safety, transparency and copyright of general-purpose AI models.

NEW: The final draft of the AI Act's code of practice for general-purpose AI models is finally out.
digital-strategy.ec.europa.eu/en/policies/...

10.07.2025 09:45 πŸ‘ 7 πŸ” 6 πŸ’¬ 0 πŸ“Œ 2

If you're going to #CPDP, don't miss the most important panel on online ads regulation that you'll ever attend! We'll talk about gaps that remain and how to fill them, covering privacy, transparency, DMA and DSA issues, and more!

20.05.2025 08:51 πŸ‘ 8 πŸ” 3 πŸ’¬ 0 πŸ“Œ 0

Great to see @kzenner.bsky.social here, who just co-authored (co-inspired?) a great paper on a blueprint for European digital sovereignty. Added him here bsky.app/starter-pack...

13.05.2025 08:56 πŸ‘ 4 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0
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Algorithm Governance Roundup #22 Community Spotlight: Aarushi Sahore, Brick Court Chambers | DSA Investigations and Enforcement

The Algorithm Governance Roundup is out! This month we interviewed Aarushi Sahore a barrister @brickcourt about RTM v Bonne Terre Ltd and Hestview Ltd, a landmark case on consent under UK data protection in the context of online gambling.πŸ‘‡

eocampaign1.com/web-version?...

17.04.2025 10:15 πŸ‘ 0 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0
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nice to see advertisers' adtech middlemen spending a bit more time on avoiding monetizing harmful content as opposed to suffocating high-value journalism brands due to politicized topics. 1/2

14.02.2025 13:24 πŸ‘ 8 πŸ” 3 πŸ’¬ 1 πŸ“Œ 0

An Adalytics report shows how ad systems run by Google, Amazon, Microsoft and others inadvertently placed ads on a website that hosts CSAM (Thomas Germain/BBC)

Main Link | Techmeme Permalink

08.02.2025 04:06 πŸ‘ 13 πŸ” 1 πŸ’¬ 0 πŸ“Œ 1

"The probe by China’s State Administration for Market Regulation will examine alleged monopolistic practices by the U.S. tech giant, which has had its search and internet services blocked in China since 2010 but maintains operations there primarily focused on advertising."

04.02.2025 07:24 πŸ‘ 6 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0

"The Will to Change" is even tougher! Both of them hit right in the feels

31.01.2025 14:56 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

But also a life-changing one!

31.01.2025 14:49 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
From Open Access to Collective Governance, report cover with branded Open Future background

From Open Access to Collective Governance, report cover with branded Open Future background

Our latest report explores 20 years of EU policies supporting #digitalcommons and the shift from open access to collective governance of key digital infrastructures.

πŸ›‹οΈ Read more here: openfuture.eu/publication/...

Cc: @ngicommons.bsky.social @jankrewer.bsky.social

29.01.2025 12:10 πŸ‘ 5 πŸ” 7 πŸ’¬ 1 πŸ“Œ 1
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Landmark High Court ruling on GDPR consent to profiling and targeting in RTM v Bonne Terre - Analysis A new data rights agency

1/ In a groundbreaking ruling, the High Court today found that an online gambling company had unlawfully processed our client’s data. A 🧡 and analysis πŸ‘‡ on the major implications for data processing in the gambling and AdTech industries.

https://buff.ly/3EiOvQX

23.01.2025 12:16 πŸ‘ 21 πŸ” 14 πŸ’¬ 2 πŸ“Œ 4
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Press Release - AWO win in RTM v Bonne Terre et al A new data rights agency

🚨 BREAKING 🚨 Landmark ruling in AWO case – the High Court just ruled in favour of our client against Sky Betting & Gaming (Sky Bet), who profiled him for marketing without a lawful basis.

Our press release: https://buff.ly/40J9FR2

23.01.2025 10:57 πŸ‘ 5 πŸ” 3 πŸ’¬ 1 πŸ“Œ 0
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Free Our Feeds Let's take social media away from billionaire capture.

It’s time to reclaim social media! ✊πŸ”₯

Billionaires & monopolies shouldn’t control our digital lives.
Project @freeourfeeds.com is raising an initial $4m to build a public-interest alternative for social media, on the AT Protocol.

It's an ambitious, challenging project. Read more: freeourfeeds.com

13.01.2025 14:10 πŸ‘ 218 πŸ” 83 πŸ’¬ 6 πŸ“Œ 15

Remember Google's great 'we will end third-party cookies in Chrome' swindle:

- Jan 2020: we will 'phase out' third-party cookies 'within 2 years'

- Jun 2021: we will 'end' doing so in late 2023

- Jul 2022: we may 'begin' doing so in late 2024

- Jul 2024: third-party cookies are staying in Chrome

29.12.2024 11:45 πŸ‘ 95 πŸ” 42 πŸ’¬ 1 πŸ“Œ 3