Moshe Isaacian

lol I know exactly which one this is about

Happy birthday!

Yep been feeling the sentiment a lot. Creatives were just asking me what the deliverables are right away before I could even pitch the strategy

Threads feels worse imo

Good to see all of the ad community here on BlueSky. My favorite thing to be apart of every year.

Thank you @grantawalters.bsky.social, @meggatron.bsky.social , @brianwaka.bsky.social and @himmelsblog.bsky.social for rallying us togethert

Till next year #PlannerBowl

AMEN

Product payoff was great, Muppets made no sense. Good for a chuckle, but could have done without it #PlannerBowl

I like the creative direction behind the Booking.com ad showing the juxtaposition of the showing the people in different situations. But Muppets? Really? Made my brain turn off #PlannerBowl

There's time left, but so far, no "all-timers" in this year's batch of ads. Same pitfalls that we've seen the last few years: too much reliance on celebrity, cramming too much in, kinetic editing/no sense of pace. The best of the bunch have been the zigs while others zagged. #PlannerBowl #SuperBowl

“This Jeep makes me happy even though my name is Ford.” 10/10 #plannerbowl

Mostly because how WTF it was

"Why is Matthew McConaughey in every ad" just said outloud by 3 people at my party. Tells you everything #PlannerBowl

Weird to see that fire Poppi ad after it was stemmed in controversy today with the vending machines to the influencers #PlannerBowl

Maybe a reference to the spot or something, but yeah, just linking to the generic homes.com page doesn't do it for me either #PlannerBowl

Was waiting for the ice cream to melt watching that Haagen-Dazs ad. It was cute though #PlannerBowl

Lays and Taco Bell using photos from real farmers/fans. I think Taco Bell did it better but that's probably due to brand guidelines / the brief. #plannerbowl

Doordash tired to go for the "savings" angle, but made the things you spend the "savings" on look too luxurious. Missing the pulse on culture right now

Expected an Uber Eats ad, didn't get it was an AI thing until the end.

And this is why using celebrities can hurt your ads #PlannerBowl

Yeah I wish the can face roller were revealed after the spot, would have been more impactful

Eyebrows? Check
Mustaches? Check
Tonuges? Check
And wierdly shaped heads thanks to Tubi? Check

When are noses going to get their time? #PlannerBowl

A minorrrrrr

Im surprised you liked Google Pixel 9 over Rocket

Homes.com is the best
Homes.com is the best
Homes.com is the best
Homes.com is the best
Homes.com is the best

Oh and Doritos was cute too

First half winners for me in no particualr order:

Novaritis
Pringles
Rocket
SquareSpace
Michelob

#PlannerBowl

That little cameo, from a creative perspective, was good. No music, minimal action break from the previous cut. Gold

Trying to give commentary on a Nike ad is cheating. You know their copywriters are at the top of their game. #PlannerBowl

You can't win. So win. So fucking good. #Plannerbowl

Breast cancer awareness. EVERYONE stared and the message was loud and clear. I jumped at how clever and bold it was. Q2 winner ad for me. #PlannerBowl

Shame that people will think of Little Caesar's ad when the Pringle's one was better

The Pringle's commerical not only uses the brand equity right, but actually features good pacing and cuts of the products itself

Have to get eyebleach for the James Harden part though #PlannerBowl