Pints & Ponytails! Hair braiding class for dads goes viral.
A live event from Secret Life Of Dads has struck a chord online by turning a practical parenting skill into a relaxed night out for fathers.
story > www.famouscampaigns.com/2026/03/secr...
KitKat turns the everyday dash into a reminder to take a break
Building on the long-running “Have a break, have a KitKat” platform, the simple shift turns a symbol people see countless times a day into a subtle prompt to pause.
www.famouscampaigns.com/2026/03/kitk...
In 2015, Chanel asked employees’ children to draw the brand’s products. The best sketches were turned into Mother’s Day posters. The result felt warm, human and a refreshing break from the usual gloss.
👀 Early-bird tickets end today.
On April 29 we’re bringing together the people behind Britain’s most distinctive brands.
Real stories behind the work — including how Yorkshire Tea used northern wit and creative conviction to build the UK’s most loved brands.
www.contentevents.net/event/f534b4...
Pet's Mart or Pet Smart?
- this guy demands answers
💡Ben Lapidus on IG
story > www.famouscampaigns.com/2026/02/guin...
Guinness turns matchday moments into shareable ‘Pints of View’
The beer brand are engaging Six Nations fans on social with a simple visual device: a pint-shaped silhouette in a beer mat.
Duracell charges up Williams with the smartest livery in F1
The sponsorship turns the air intake above the driver’s head into a giant, unmistakable battery.
behind the campaign > www.famouscampaigns.com/2026/02/dura...
IKEA’s plush orangutan becomes brand hero
Punch is a six month old macaque in Japan who was abandoned by his mother and rejected by his troop. Zookeepers gave him an IKEA DJUNGELSKOG orangutan for comfort
www.famouscampaigns.com/2026/02/ikea...
Strawberry flavoured emphysema? Mango flavoured fibrosis?
The Govt of Rio de Janeiro has launched a stark anti-vaping campaign that subverts the “cool” image of vaping by transforming trademark fruity flavours into symbols of health decay.
Story > www.famouscampaigns.com/2026/02/rio-...
It’s Pancake Day, so St Pancras station gets temporarily rebranded “London St Pancake” by operator Southeastern Railway.
AD of the day ★★★★★
Waitrose blasts off with The Gastronaut
A space-themed short continues the supermarket's push into cinematic storytelling, hot on the heels of its festive hit, The Perfect Gift.
AD of the day 🏆
Maltesers marks 90th with a musical ode to female solidarity
20 of the best campaigns from January.
January is usually when marketing goes quiet.
Budgets are tight, inboxes are full of “let’s circle back in Feb’ and many brands play it safe or functional with discount offers. Not this lot.
www.famouscampaigns.com/2026/01/20-o...
Your weekly hit of inspo from the universe of creative brand marketing - newsletter #127
famouscampaigns.substack.com/p/famous-cam...
Your weekly hit of inspo from the universe of creative brand marketing famouscampaigns.substack.com/p/famous-cam...
Guinness launch the ‘Guinnbrella’ — so your pint stays dry in the rain.
💡 Diageo | Born Social
The Tate Gallery by Tube
💡David Booth | Fine White Line | 1987
Breast Cancer UK is marking awareness month with an eye-catching street stunt: “Street Nipples”
The campaign uses reverse graffiti — pressure-washing pavements through breast-shaped stencils — to turn overlooked pavement studs into pointed reminders.
Story > www.famouscampaigns.com/2025/10/brea...
Love this COOH from The Guardian in New York - the news brand invites passersby to remove censorship stickers to reveal its message.
h/t Lucky Generals
AD of the day ★★★★★
Lucky Generals has unveiled its first campaign for Irn-Bru and brings back the famous “Made in Scotland from Girders” strapline. Full of humour, bite and Scottish grit, it’s a bold debut for the brand’s new creative partnership.
Disney+ brought a little magic to Bond Street with an escalator takeover that transformed the daily commute.
Riders saw their “spirit character” — from Homer to Buzz to Elsa — reflected back at them, turning a routine trip into something unexpected and memorable.
An ad van has been tailing US Vice President JD Vance through the Cotswolds — plastered with a bald baby meme he reportedly hates.
The £5k crowdfunded stunt by Everyone Hates Elon follows claims a tourist was denied entry to the US for having the image on their phone.
TD Bank found a highly creative loophole to feature some of the world's biggest brands in ads.
Creative photography of cutaway sections of posters reveal logos for the likes of Nike, Coca Cola and Apple.
www.famouscampaigns.com/2025/07/bank...
Britain's Guide Dogs are being trained to avoid distraction with remote controlled squirrel cars.
The Guide Dogs charity shared a wild innovation in the world of canine training designed to help future guide dogs resist one of the most chaotic distractions the flash of a fluffy tail in the park.
This photographer delivers a powerful portrait series on our mobile-obsessed culture capturing the quiet, everyday horror of digital dependence.
Read the interview with Eric Pickersgill here > www.famouscampaigns.com/2025/07/this...
Häagen-Dazs campaign drops everything but the stick with this new OOH campaign 'Devoured'.
Created by BBH the work is a minimal portrait of what’s already been enjoyed – and a confident play on the power of suggestion.
www.famouscampaigns.com/2025/07/haag...
In a fresh take on sampling, AXE just made waiting for the bus in Athens more fun and a lot more fragrant.
The activation delivers what Gen Z actually wants from advertising: less ad, more entertainment.
www.famouscampaigns.com/2025/07/axe-...
Thai supermarket chain Lotus’s is turning monsoon downpours into discounts with its clever new “Rain Coupons” campaign.
Using waterproof spray tech, coupons appear on pavements revealed only when the rain hits.
story > www.famouscampaigns.com/2025/07/thai...
