Big news for DSMN8 🏆
We’ve been named in G2’s 2026 Best UK Software Companies Awards 🇬🇧
#23 out of 3,081 vendors (up from #27)
Even better, the rankings are based on real customer reviews.
www.g2.com/best-softwar...
#BestSoftware2026
A lot of leaders avoid video because they think it needs a production team.
But a 30-second POV recorded on your phone often performs better.
If you've been hesitant to try video, this L.I.K.E. strategy makes it manageable:
dsmn8.org/3LUxh0z
You can't build an advocacy program from the sidelines.
If you're asking employees to share content and build their brands, you need to be doing it too.
Lead by example. Become advocate number one.
Cheat Code 17 from Employee Advocacy: 101 Cheat Codes 👇
dsmn8.org/42dY3WW
If your employee advocacy program relies on “just post this”… it’s falling behind.
The 2026 benchmark report found:
87% now provide social media training
57% say it’s their top priority
Full report & expert insights:
dsmn8.org/4qpjI8r
#EmployeeAdvocacy
Adoption challenges in employee advocacy programs usually signal a process gap.
Are employees supported?
Can they provide feedback?
Practical framework for reviewing your process:
dsmn8.org/4pS1afZ
79.5% of senior leaders are involved in employee advocacy programs.
That's a 40% increase from last year 📈
There's a simple reason why:
When leaders actively engage, employees are much more likely to join in.
Full report: dsmn8.org/4tLV3x4
#B2Bmarketing
2026 is the year of the Social Executive.
79.5% of advocacy programs now involve senior leadership (a 40% increase since last year).
More key findings from the 2026 Employee Advocacy Benchmark Report 👇
dsmn8.org/45PYDM4
#EmployeeAdvocacy
Great episode of the podcast all about employee advocacy in the non-profit sector 👇
Employee advocacy in 2026 has evolved.
→ 94% say it benefits their career
→ 68% post 3+ times per week
→ 79.5% involve senior leaders
Full report: dsmn8.org/4qpjI8r
social media customer service
In 2026, every employee is essentially part of the customer support team.
When people reach out on social, they aren't looking for a department. They’re looking for a guide.
A simple, helpful interaction builds more trust than any ad ever could.
Full guide: dsmn8.org/4r186Z8
What types of training are provided to employee advocates?
Employee advocacy is becoming more intentional.
The 2026 employee advocacy benchmark report revealed:
87% of program managers are providing social media training.
And 57% say this is their top priority moving forward.
Full report 👇
dsmn8.org/4qxe7gh
#EmployeeAdvocacy
The 2026 Employee Advocacy Benchmark Report is officially live! 📢
If you’re managing a program or planning a launch this year, this is THE resource you need to see where the industry is heading.
Grab your copy here:
dsmn8.org/4qpjI8r
#B2BMarketing #SocialMediaMarketing
The top 500 companies ranked by employees sharing content on LinkedIn 👇
Trust is the hardest thing to build in business right now.
When a CEO is visible and vocal, it changes everything for the team and the customers.
This framework is a perfect starting point for leaders who want to stop being "invisible."
Have a look: dsmn8.org/4hSk7fb
LinkedIn doesn't have to be boring or overly formal.
People want to connect with people, not brands.
If you're stuck on what to share, this list of ideas is a great resource for staying authentic while talking about work:
dsmn8.org/4boa559
Strong advocacy isn’t built on assumptions.
It’s built on insight.
Look at what your employees actually share.
That’s the content that reflects your culture and your brand.
Free copy of Employee Advocacy: 101 Cheat Codes for some holiday reading 👇
dsmn8.org/42dY3WW
MarketingWeek’s Market-O-Meter shows what’s up in 2025 📈
One of the rising stars? Employee influencers.
Brands are leaning into in-house voices to bring authenticity, credibility, and human insight to social content.
Authenticity > perfection.
www.marketingweek.com/market-o-met...
Most employee advocacy programs fail because sharing feels like extra work.
16 experts say success comes from:
✅ Ready-to-share content
✅ Leadership involvement
✅ Recognition & feedback
Full insights 👇
dsmn8.org/4o80sf2
Negative comments online are part of showing up.
🔎 Understand the intent
🤝 Respond with empathy
📩 Go private when it helps
🚫 Skip the trolls
📊 Learn from feedback
Full guide: dsmn8.org/3X556OE
If you're involved in an employee advocacy program, whether as an employee influencer or program manager...
We want to hear from you 📣
Take the survey for early report access & the chance to be quoted (it takes less than 10 mins):
dsmn8.com/employee-adv...
#EmployeeAdvocacy
Not sure what to post on LinkedIn?
💡 Share a quick insight, a small win, or a lesson learned.
Posts with your own perspective get 9x more engagement than branded content!
More employee advocacy challenges and how to solve them 👇
dsmn8.org/4owmxms
75% of B2B buyers use social to research vendors.
84% trust thought leaders more.
If your sales team isn’t posting, they’re invisible.
👉 17 stats that prove it:
dsmn8.org/4rdAybh
Calling all employee advocates & program managers 📣
✅ How many employees actually post?
✅ Who’s tracking ROI?
✅ Where does AI fit?
Share your experience, take the survey 👇
dsmn8.org/41WjLhO
If you’re running an advocacy program (or thinking of starting one!), this is such a useful check-in.
See how many employees are sharing, what the impact looks like, and how you compare to competitors.
Get your free report 👇
dsmn8.org/481KuNw
People don’t follow companies.
They follow leaders.
Build your CEO’s brand with purpose 👇
dsmn8.org/43CiOvV
If your employee advocacy sounds like marketing… it’s not advocacy.
Our data shows:
📝 Personal edits = 3× engagement
🗣️ Own voice = 9× impact
Authenticity wins every time.
11 experts weigh in:
dsmn8.org/3X2t116
AI can write your employee advocacy posts.
But tone of voice is what makes them believable.
How to train AI to sound like your brand 👇
dsmn8.org/4hUkkzz
Deloitte didn’t create a corporate influencer role because it sounded trendy.
They did it because an employee went viral on LinkedIn.
And the result?
$13m in marketing value.
400m impressions.
10k leads.
All from one employee advocate.
www.aol.com/articles/wen...
Still ignoring employee advocacy?
Your competitors aren’t.
They’re getting 9× more engagement for 1/10th the cost.
Your people already have the reach.
Now it’s time to activate it.
One-pager: dsmn8.org/4o4upw4
💡 54,000+ employees. $1.88 CPC. $424,800+ earned media value.
That’s how Swiss Post scaled employee advocacy with DSMN8.
Multilingual, complex org → now 9× ROI and thriving internal engagement.
📖 dsmn8.org/3WdDbvl
