When algorithm updates hit, take matters into your own hands with this six-step response plan: https://bit.ly/40ijCUJ π
When algorithm updates hit, take matters into your own hands with this six-step response plan: https://bit.ly/40ijCUJ π
Here are the tactics to prioritize if you want to show up in AI search π
SERP features have changed a lot β and you need to keep up! To help, we analyzed 200k SERPs to see which features win the most visibility, how AI Mode is shifting the landscape, and what SEOs should focus on next.
If you care about SERP visibility in 2026, this data matters: https://bit.ly/4lgB0D2
With AI Overviews showing up in nearly 60% of the top 3 organic results, itβs time to adjust the focus of your SEO tactics. Unsure of where to start? Hereβs what we suggest: https://bit.ly/4kPMehi
Tactically speaking, GEO doesnβt introduce any entirely new methods. Instead, focus and priorities have shifted. These are the main differences π
If youβre looking for ways to get ahead and stay ahead of your competitors, you need to be layering in smart segmentation and share of voice data.
Weβve laid out how you can map your true competitive landscape so you can adjust your strategy. Hereβs what you need to know: https://bit.ly/466hkLD
Coming to you from WTSFest London! We couldnβt be happier to be back at this incredible event, and are excited to connect with friends new and old. Weβll be here π @womenintechseo.bsky.social
Psst. If you missed @sejournal.bsky.social's webinar with @tcapper.co.uk on his predictions for the SERPs in 2026 β youβre in luck.
Peep the recording here: https://bit.ly/3MasS9X
Final call before @tcapper.co.uk hosts his next @sejournal.bsky.social webinar on how to boost your organic traffic in the ever-changing SERPs. Donβt miss it: https://bit.ly/4agVZS0
Stop guessing and start creating!
Leverage your tools + real insights for content that actually works.
Donβt miss our upcoming webinar with @sejournal.bsky.social on how to boost your traffic in 2026. If you're looking for insights into which SERP features to chase, how AI Mode affects keyword & content strategy, and want a live Q&A with @tcapper.co.uk, this one's for you: https://bit.ly/45PSsYi
When you match content to intent, you donβt just get traffic, you get traction π
We break down each intent type and how to use them in your SEO strategy in our recent blog. Check it out: bit.ly/4loHFdb π
There are 4 core types of search intent:
π‘ Informational
π Commercial
π³ Transactional
π Navigational
Each one maps to a stage of the buyer journey, and understanding them is key to showing up with the right content.
Search intent = the reason behind a searcherβs query. Are they browsing? Comparing? Ready to buy? Googleβs SERPs often tell us what they think the searcher wants, and we should pay attention.
The buyer journey used to flow primarily through the marketing funnel, with SEO as a supporting role. Nowadays, it often starts (and ends) exclusively with a search engine.
To keep up, you need to understand why someone is searching. Letβs talk about search intent π
Stuck in a content rut? Hold the magnifying glass up to your competitors π΅οΈ Hereβs how: https://bit.ly/4pIEMG0 π
AI Overviews have been hogging the spotlight all year, but weβve noticed a trend emerging. AIOs are slipping down the SERP!
In some cases, theyβre showing up in positions 3, 4, even 6 π So, whatβs going on, and what does this mean for SEOs? Take a look: https://bit.ly/470m8Tx
@tcapper.co.uk dives into the evolution of AI Overviews. From the rocky start of SGEs to the improved AIOs we see today, where do we stand in 2025?
We tracked 46,000 keywords to uncover the latest insights for your SEO strategy. Don't miss out!
π https://bit.ly/4cF7h2a
Looking for ways to take your content to the next level? π It all begins with smart segmentation. Check it out: https://bit.ly/3XqNRYh
Have you adjusted your SEO approach to meet todayβs search landscape?
Dive into our whitepaper to learn why search intent is key and how to adapt your content strategy for success: https://bit.ly/4eecaQh
We compared the DA and BA of AI Overviews against the top 10 organic results and found that AIO links have lower BA π§ β perhaps because AIOs aren't keeping up with the latest algorithm updates (like the HCU).
See what else we found: https://bit.ly/4nKSXJe
Enterprise SEO is a whole different beast (think of it as SEO on hulk juice), so you need to take a different approach when tackling it.
Learn more about creating a robust enterprise SEO rank tracking plan here: https://bit.ly/4hRbMco
What a team π€©
Weβve landed in NYC for the MozCon Roadshow, and look who weβve run into π€©
Weβre ready to learn from some of the best in the biz and excited to connect with many new faces. Come say hi π
Ready for day 2 here at @brightonseo.com! Our booth has been non-stop, and weβre loving every minute of it. If youβve not stopped by, nowβs your chance. Weβll be here π
Weβre live from @brightonseo.com! Come find us at our booth for:
βοΈ Live demos
βοΈ Chats with our team
βοΈ Some seriously good swag
Letβs get this show on the road, see you shortly π
Competitive intelligence can really take your content to the next level. Using data to inform your content = winning outcomes π₯
Learn the whole process right here: bit.ly/47CtdKj
ICYMI: Our webinar hosted by @sejournal.bsky.social on AIOs, GEO & brand visibility is now available on demand!
Watch @tcapper.co.uk break it all down: bit.ly/3WoFLi1
Weβre set up and ready for day two of brightonSEO βοΈ
If youβve not met our amazing team yet, theyβre excited to chat about your SEO needs and the future of search, so make sure to stop by.
#brightonSEO