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STAT Search Analytics

@getstat

We're the ultimate SERP insights tool for tackling large-scale SEO with accuracy and ease. Sign up for our free newsletter: http://getstat.com/subscribe

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06.03.2025
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Latest posts by STAT Search Analytics @getstat

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The SEO’s algorithm emergency response guide Follow along as Trent Howard, Head of SEO at 97th Floor, shares six steps for taking things into your own hands when algorithm updates are afoot.

When algorithm updates hit, take matters into your own hands with this six-step response plan: https://bit.ly/40ijCUJ πŸ”—

10.03.2026 17:51 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Here are the tactics to prioritize if you want to show up in AI search πŸ‘€

05.03.2026 16:51 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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White paper: The SERP in 2026 New data and optimization strategies to boost your SERP feature strategy for 2026. Download the report for free.

SERP features have changed a lot β€” and you need to keep up! To help, we analyzed 200k SERPs to see which features win the most visibility, how AI Mode is shifting the landscape, and what SEOs should focus on next.

If you care about SERP visibility in 2026, this data matters: https://bit.ly/4lgB0D2

04.03.2026 18:06 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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5 key SEO tactics to adapt for AI search Where does traditional SEO end and GEO begin? Discover exactly where tactics diverge β€” and align β€” to adapt your strategy for AI search.

With AI Overviews showing up in nearly 60% of the top 3 organic results, it’s time to adjust the focus of your SEO tactics. Unsure of where to start? Here’s what we suggest: https://bit.ly/4kPMehi

26.02.2026 16:50 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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5 key SEO tactics to adapt for AI search Where does traditional SEO end and GEO begin? Discover exactly where tactics diverge β€” and align β€” to adapt your strategy for AI search.

Need more info? We got you: bit.ly/4kPMehi

24.02.2026 16:14 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Tactically speaking, GEO doesn’t introduce any entirely new methods. Instead, focus and priorities have shifted. These are the main differences πŸ‘€

24.02.2026 16:14 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Smoke out the competition with smart segmentation & share of voice

If you’re looking for ways to get ahead and stay ahead of your competitors, you need to be layering in smart segmentation and share of voice data.

We’ve laid out how you can map your true competitive landscape so you can adjust your strategy. Here’s what you need to know: https://bit.ly/466hkLD

12.02.2026 16:45 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Coming to you from WTSFest London! We couldn’t be happier to be back at this incredible event, and are excited to connect with friends new and old. We’ll be here πŸ“ @womenintechseo.bsky.social

05.02.2026 13:41 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Webinar: Google SERPs in 2026 Stay alert to the latest SERP trends 2025 was one of the most disruptive years ever in SEO, driven by significant changes to the Google SERPs -- chief among them: the unstoppable rise of AI Overviews and the introduction of AI Mode. In this webinar, our...

Psst. If you missed @sejournal.bsky.social's webinar with @tcapper.co.uk on his predictions for the SERPs in 2026 β€” you’re in luck.

Peep the recording here: https://bit.ly/3MasS9X

02.02.2026 21:14 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Google SERPs In 2026: Changes, Features & How To Boost Your Organic Traffic In this webinar, Tom Capper, Senior Search Scientist at STAT Search Analytics, will dig into STAT's vast repository of daily SERP dataΒ  and show you what to capitalize on in 2026.

Final call before @tcapper.co.uk hosts his next @sejournal.bsky.social webinar on how to boost your organic traffic in the ever-changing SERPs. Don’t miss it: https://bit.ly/4agVZS0

27.01.2026 17:48 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Stop guessing and start creating!

Leverage your tools + real insights for content that actually works.

16.01.2026 17:15 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Don’t miss our upcoming webinar with @sejournal.bsky.social on how to boost your traffic in 2026. If you're looking for insights into which SERP features to chase, how AI Mode affects keyword & content strategy, and want a live Q&A with @tcapper.co.uk, this one's for you: https://bit.ly/45PSsYi

14.01.2026 16:45 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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What is search intent? Search intent is the specific need that drives someone to perform a search. Optimize for intent to appeal to both searchers and search engines.

When you match content to intent, you don’t just get traffic, you get traction πŸš€

We break down each intent type and how to use them in your SEO strategy in our recent blog. Check it out: bit.ly/4loHFdb πŸ”—

11.12.2025 11:30 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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There are 4 core types of search intent:

πŸ’‘ Informational
πŸ›’ Commercial
πŸ’³ Transactional
πŸ“ Navigational

Each one maps to a stage of the buyer journey, and understanding them is key to showing up with the right content.

11.12.2025 11:29 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Search intent = the reason behind a searcher’s query. Are they browsing? Comparing? Ready to buy? Google’s SERPs often tell us what they think the searcher wants, and we should pay attention.

11.12.2025 11:29 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

The buyer journey used to flow primarily through the marketing funnel, with SEO as a supporting role. Nowadays, it often starts (and ends) exclusively with a search engine.

To keep up, you need to understand why someone is searching. Let’s talk about search intent πŸ‘‡

11.12.2025 11:28 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Find content opportunities based on search competitors Learn how to hold a magnifying glass up to your search competitors and reverse-engineer their strategy to get ahead on the SERPs.

Stuck in a content rut? Hold the magnifying glass up to your competitors πŸ•΅οΈ Here’s how: https://bit.ly/4pIEMG0 πŸ”—

05.12.2025 17:12 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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AI Overviews have been hogging the spotlight all year, but we’ve noticed a trend emerging. AIOs are slipping down the SERP!

In some cases, they’re showing up in positions 3, 4, even 6 πŸ‘€ So, what’s going on, and what does this mean for SEOs? Take a look: https://bit.ly/470m8Tx

26.11.2025 17:50 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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From SGE to AIO & AI-organized: AI on the SERPs in 2025 Armed with data-backed research, Sr. Search Scientist Tom Capper breaks down the evolution of AI on the SERPs and the state of AI Overviews today.

@tcapper.co.uk dives into the evolution of AI Overviews. From the rocky start of SGEs to the improved AIOs we see today, where do we stand in 2025?

We tracked 46,000 keywords to uncover the latest insights for your SEO strategy. Don't miss out!

πŸ‘‰ https://bit.ly/4cF7h2a

21.11.2025 15:58 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Looking for ways to take your content to the next level? πŸš€ It all begins with smart segmentation. Check it out: https://bit.ly/3XqNRYh

20.11.2025 17:13 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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White paper: Leveraging search intent for SEO New data and optimization strategies to give searchers what they want and increase conversions. Download the report for free.

Have you adjusted your SEO approach to meet today’s search landscape?

Dive into our whitepaper to learn why search intent is key and how to adapt your content strategy for success: https://bit.ly/4eecaQh

17.11.2025 20:16 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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From SGE to AIO & AI-organized: AI on the SERPs in 2025 Armed with data-backed research, Sr. Search Scientist Tom Capper breaks down the evolution of AI on the SERPs and the state of AI Overviews today.

We compared the DA and BA of AI Overviews against the top 10 organic results and found that AIO links have lower BA 🧐 β€” perhaps because AIOs aren't keeping up with the latest algorithm updates (like the HCU).

See what else we found: https://bit.ly/4nKSXJe

12.11.2025 16:49 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Enterprise SEO: the unique challenges and big data solution Enterprise SEO is regular SEO on Hulk Juice, and it needs a lot of data in order to pack a punch. Read how big data can benefit your enterprise SEO efforts.

Enterprise SEO is a whole different beast (think of it as SEO on hulk juice), so you need to take a different approach when tackling it.

Learn more about creating a robust enterprise SEO rank tracking plan here: https://bit.ly/4hRbMco

10.11.2025 19:55 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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What a team 🀩

06.11.2025 17:48 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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We’ve landed in NYC for the MozCon Roadshow, and look who we’ve run into 🀩

We’re ready to learn from some of the best in the biz and excited to connect with many new faces. Come say hi πŸ‘‹

06.11.2025 13:48 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Ready for day 2 here at @brightonseo.com! Our booth has been non-stop, and we’re loving every minute of it. If you’ve not stopped by, now’s your chance. We’ll be here πŸ‘‹

24.10.2025 08:32 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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We’re live from @brightonseo.com! Come find us at our booth for:

βœ”οΈ Live demos
βœ”οΈ Chats with our team
βœ”οΈ Some seriously good swag

Let’s get this show on the road, see you shortly πŸ‘‹

23.10.2025 09:31 πŸ‘ 2 πŸ” 2 πŸ’¬ 0 πŸ“Œ 1
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Find content opportunities based on search competitors Learn how to hold a magnifying glass up to your search competitors and reverse-engineer their strategy to get ahead on the SERPs.

Competitive intelligence can really take your content to the next level. Using data to inform your content = winning outcomes πŸ₯‡

Learn the whole process right here: bit.ly/47CtdKj

22.10.2025 14:39 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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ICYMI: Our webinar hosted by @sejournal.bsky.social on AIOs, GEO & brand visibility is now available on demand!

Watch @tcapper.co.uk break it all down: bit.ly/3WoFLi1

07.10.2025 18:59 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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We’re set up and ready for day two of brightonSEO ✌️

If you’ve not met our amazing team yet, they’re excited to chat about your SEO needs and the future of search, so make sure to stop by.
#brightonSEO

24.09.2025 19:59 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0