Creators react to @zaumstudio.bsky.social's trailer for 2026 release, ZERO PARADES: For Dead Spies at State of Play. There was screaming, jaws dropping and a whole lot of, ‘this looks really cool!’
It was a joy for us to be involved in making something that’s been so well received by the community
Introducing #Phasmophobia: Hunt for Love...
Cosmic Horror thumbnail created for explainers for Alone in the Dark
Interbellum thumbnail created for explainers for Alone in the Dark
Southern Gothic thumbnail created for explainers for Alone in the Dark
Voodoo thumbnail created for explainers for Alone in the Dark
Part of our role while we worked with THQ Nordic was explaining the complex conceptual backdrop of the game. This meant creating shortform videos on subjects such as Southern Gothic fiction, cosmic horror, and the interbellum period.
Alone in the Dark Valentine's Day card
Alone in the Dark Mardi Gras celebration image
As part of our work on Alone in the Dark, we also created seasonal assets for use on social platforms and PS News. These celebrated events such as Valentine’s Day, New Year’s Eve, and Mardi Gras, all designed to reflect the distinct, art deco vibes of the game
What happened at Bleasdale Farmhouse?
Share your head canon stories with us, Ghost Hunters. #Phasmophobia
The lead characters of Alone in the Dark enjoy a cocktail, so we invented our own drinks as a social asset. We made static assets straight out of Louisiana speakeasy and a step-by-step video guide for anyone keen to try Edward’s Sinking Sidecar or Emily’s Perique Old Fashioned.
📝 The layered story of Alone in the Dark allowed us to create playful, narratively-rich social assets digging into the history and motivations of key characters. These included lavish, in-world posts designed and formatted for multiple outlets, including PS News.
THQ Nordic asked us to create a music video for Alone in the Dark. This meant recording an original arrangement of House of the Rising Sun and creating a visual treatment to go with it.
The team were so pleased with the results they patched the video into the game itself.
Alone in the Dark 5 Days To Go asset
Alone in the Dark 4 Days To Go asset
Alone in the Dark One Day To Go asset
Alone in the Dark OUT NOW! asset
We had the pleasure of working with THQ Nordic on Alone in the Dark. We created some beautiful countdown assets to accompany the release of the game, which were hugely effective on PS News.
A blurred out image of today's Wordle
Today's #wordle is just *chef's kiss* 💕
💖 We'll leave you with a snippet from our brand new showreel (expertly edited by our very own @parrotboy.bsky.social). See you in 2025!
and most of all to our fantastic team past and present who make turning up to work every day such a joy.
🎄 Wherever you are and whatever you're doing, we hope you all enjoy a restful, peaceful and merry Christmas.
So as we pause and reflect on the last 12 months we want to acknowledge and thank all the brilliant people who make what we do possible: our supportive friends across the game and entertainment industries, the wonderful clients and creative partners we’re privileged to work with every day,
🎉 That's it from Reach for 2024!
It's been a whirlwind of a year - we've worked with some amazing people and produced video, social and design work we’re immensely proud of but also said painful goodbyes to talented friends.
Almost the whole team here at We Are Reach looking (mostly) happy and excited at our Christmas Party this year
Look at all these lovely faces from our Christmas party this year 🥰😍 It was so nice to get together after a rollercoaster of a year for us. We sang our hearts out on karaoke, got incredibly competetive in a general knowledge quiz, and exchanged some wonderful and thoughtful Secret Santa gifts🎅🏻
"Reach Wrapped 2024" on a blue background with snowy hills and trees
"Our fav games of the year. No 1. Astro Bot. "We Are reach found a colossal 176 Trophies through playing the top-voted game of the year... Astro Bot". The image then lists the next top games in order of popularity as follows: Thank Goodness You're Here, Final Fantasy VII Rebirth, Helldivers 2, Balatro, Caravan SandWitch, Dragon Age: The Veilguard, Vampire Survivors: Ode to Castlevania. There is then a special mentions section listing the following games in no particular order: Alan Wake 2, Animal Well, Baldur's Gate 3 Patch 7, Conscript, Elden Ring: Shadow of the Erdtree, Life is Strange: Double Exposure, Windblown, Like a Dragon: Infinite Wealth, Warhammer 40,000: Space Marine 2, Dragon's Dogma II, Tekken 8, Tiny Glade, Nobody wants to Die, Rise of the Ronin"
"Our fav films of the year. No. 1. The Substance. "We Are Reach spent a mighty 840 minutes watching the top-voted film of the year... The Substance". The image then lists the next top films in order of popularity as follows: Dune: Part 2, Alien: Romulus, All of Us Strangers, Challengers, Civil War, Love Lies Bleeding, Poor Things, The First Omen, The Holdovers, Twisters. There is then a special mentions section listing the following films in no particular order: Anatomy of a Fall, Anora, Didi, Furiosa: A Mad Max Saga, Hit Man, I Saw the TV Glow, It's What's Inside, My Old Ass, Perfect Days, Road House, The Fall Guy, Wild Robot, The Zone of Interest"
"Our fav series of the year. No 1. Fallout. We Are reach spent a whopping 2880 minutes watching the top-voted series of the year... Fallout". The image then lists the next top series in order of popularity as follows: Rivals, Shogun, Slow Horses, Nobody Wants This, The Bear, Dark Matter, The Gentlemen, Kaos, From, Supacell. There is then a special mentions section listing the following series in no particular order: Agatha All Along, Baby Reindeer, Bad Monkey, Blue Lights, Delicious in Dungeon, Fargo, Mr & Mrs Smith, One Day, Only Murders in The Building, Pachinko, The Lord of the Rings: Rings of Power, Ripley, RuPaul's Drag Race UK, English Teacher, This the Zodiac Speaking, The Curse, True Detective: Night Country, Shrinking"
🥂 Aaaaand that's a wrap on 2024! We've been busy gathering stats on what the team's been loving this year, and we've found Reach's overall fav films, games, and TV series of the year.
Did we miss any of your favs? Or did we get all the good stuff covered? 👀
When Playstack asked us to help them shoot a trailer for
@playbalatro.com just a few weeks ago, we had no idea we would be creating such nightmare-fuel as these frames. Enjoy 🍌
👿 We gave the chaotic wastelands of Pandora the Planet Earth treatment, adding zenlike (and soundalike) Attenborough voice over to squeeze even more material from limited pre-release assets. The result? An irreverent look at this most anarchic of movie releases.
🔍 What if David Attenborough visited Borderlands?* (*May not contain real Attenborough)
Pandora Tours logo - it reads "Wish you were here!" along the bottom
The initial sketch of the Pandora Tours logo
A variation of the Pandora Tours logo on a black starry background
Another variation of the Pandora Tours logo on a background of a landscape from the film
💥 The colour and chaos of Borderlands is exactly the kind of fictional universe Reach loves to sink our teeth into.
🎨 We created the branding for a fictional tour company, but one that slots in perfectly alongside the garish visual din of Pandora
The video won't upload to Bsky 😭 but you can go check it out on our Instagram instead 👀 www.instagram.com/p/DDpc-LOuU3...
Two stickers saying "Buy two, pay twice the price!" and "Book early to avoid rioting!"
Two stickers that say "Abseiling!" and "Cookery!"
Does anyone really want free skag meat? Unlikely. But you wouldn’t blink twice if you saw this advert in a Pandoran dive. Mission success. 👁️
Image of Claptrap on a red background
An advert for SKAG - "Put some bite in your meals SKAG. Burrow-fresh from the tin. 100% succulent Skag tongue & rump meat. Eat them before they eat you. Atlas Meat! Free range Skag. 100% succulent skag tongue"
Two stickers saying "Buy two, pay twice the price!" and "Book early to avoid rioting!"
We packed our bags and headed to Pandora for the launch of Borderlands. Scripted, designed, voiced and edited by the Reach team, our chaotic Pandora Tours advert was an opportunity to extend the fictional universe of Borderlands. 🎒
I have a Christmas jumper with lights! 🎄
Thank you @bonschweetz.bsky.social from Guillotine and The Chinese Room for this amazing Still Wakes The Deep Christmas jumper!
Yes, I've covered the nearly NAUGHTY word on the jumper! I say "nearly" as the little star saves it from being fully naughty! 🤭
Sticker mock-ups of puppet Eric and Benedict Cumberbatch as Vincent
Some examples of thumbnails and other graphic design assets made for the Eric campaign, including one that says "The sounds of Eric"
🥐 Each conversation gave us an insight into the high level of craft that went into making Eric such an immersive and compelling story, but our lasting memory might have to be the delicious pastries that Benedict treated us to at the end of the shoot.
An image of Benedict Cumberbatch with "ERIC" in the bottom right in red, part of the Netflix logo can be seen behind him
"The Sounds of Eric" design asset on a cassette tape with stickers of the puppet Eric and Benedict Cumberbatch as Vincent on the tape, a missing poster and a sticker that says "Good Day Sunshine" can be seen in the background
A "Missing, lost child" poster mock-up on a mobile phone
🗨️ To support our in-depth editorial campaign, we had the pleasure of capturing conversations with the show’s insanely talented cast, including Gaby Hoffman and the one and only Benedict Cumberbatch.
🌆 We plumbed the depths of New York’s seedy 1980’s underworld for this prestige Netflix drama.
A backstage shot of Joanna Lumley, Richard Armitage, and Michelle Keegan on set
A backstage shot of Richard Armitage and Michelle Keegan on set
A backstage shot of Joanna Lumley, Richard Armitage, and Michelle Keegan
🍾 With champagne, gingerbread men, and stollen to fuel them, these entertainment giants gave us some hilarious soundbites that helped put Fool Me Once on the social map, with one TikTok asset bringing in a whopping 12m views. 🍞 Is it a roll, a bap, or a barm?
An image Joanna Lumley with "FOOL ME ONCE" in the bottom right in red, part of the Netflix logo can be seen behind her
"Christmas with the Burketts. Fool Me Once" design asset, mostly oranges and reds, with some Christmassy iconography such as sparkles, snowflakes, and abstract Christmas trees
A close up of Michelle Keegan with her hand over her mouth on a test card that says "No signal" and has Christmassy iconography such as sparkles, snowflakes, and abstract Christmas trees
A still of Joanna Lumley, Richard Armitage, and Michelle Keegan from the shoot, with "Fool Me Once" on a card, foliage, and bits of food and drink in front of them, such as bread, champagne, and fizzy drinks. In front of a black and gold abstract background
🥂 With Joanna Lumley, Michelle Keegan, and Richard Armitage joining us for our Fool Me Once campaign, we created a relaxed and festive environment to get the most out of the charismatic cast.
👑 What do you do when you have TV royalty visiting for Christmas? You lay out your finest spread of festive foods, of course!
