...of online search in 2025. A decline rare enough to be highlighted.
🐳 Only half of ChatGPT visitors are prompting; many only browse shared chats.
The Sparktoro study is here: sparktoro.com/blog/new-res...
New research by @sparktoro.bsky.social
Besides AI and traditional search engines, where are users searching (on desktop)?
Some key findings:
🐳 ChatGPT receives less traffic than Amazon, Bing, or YouTube
🐳 Google has lost 3.5% market share... 👇
#SEO #Google
Peec AI clarifies what a good citation rate looks like for each assistant:
ChatGPT: cited 2+ times per response
Google AI Mode: cited 1.1 to 1.5 times per response
Perplexity: cited 1.5 to 2 times per response
Citation rate = number of times a retrieved URL is cited.
#AEO #GEO
This is what @kevin-indig.bsky.social determined in a recent analysis where he examined 450 million impressions across 10 B2B websites.
This means that making decisions based solely on GSC would be riskier than ever...
Source: growth-memo.com/p/gsc-data-i...
Any thoughts?
Google Search Console has always been the primary source of truth.
It's where the data is reliable, the data you can base your actions on.
Not third-party tools like Ahrefs or Semrush.
Yet, 75% of impressions are filtered out and incomplete... 👓👇
#SEO #Google
Did you know?
For those who want more granularity on Core Web Vitals and website performance...
Real User Monitoring (RUM) data collection is possible in 3 clicks via Cloudflare: developers.cloudflare.com/speed/observ...
No need for expensive or complicated software!
#SEO
Friendly reminder:
If you're looking for something in the source code or rendered output of a page and for some reason you can't find it,
Go to Search Console > View crawled page and search again.
No access to Google Search Console? Here: search.google.com/test/rich-re...
#SEO #Google
If you get a 429 error after entering your Gemini key, it's because you don't have an associated billing account.
Even though it's free, Google requires that this key be linked to billing.
To simulate query fan-out and create a solid content plan...
There's a free tool called Qforia: ipullrank.com/tools/qforia
All you need is a Gemini API key (also free), enter your main query, and you're good to go.
#AEO #Gemini
Did you know?
Returning a 410 instead of a 404 is effective for speeding up the deindexing of a page.
A 404 indicates that the page wasn't found, yes...
But a 410 tells Google that the URL has been intentionally removed.
And 🪄 gone...
#SEO #Google
Friendly reminder:
Blocking a resource to see if it's slowing down your page load speed only takes 2 seconds.
Chrome Dev Tools > Network > Right-click on the resource of your choice > Block Request URL
Then reload the page.
No help needed!
#SEO #Google
If you're working on a site that uses a lot of JavaScript
And knowing what's rendered client-side versus server-side drives you 🥜
Using the free Chrome extension SEO Render Insight Tool makes your job much easier: chromewebstore.google.com/detail/seo-r...
Green = good
Red = not good
#SEO #Google
This is a possibility, indeed. Or that the general presence of markup easily processed by LLMs is favored.
Did you know?
While adding extra attributes to existing Schema tags doesn't seem to impact visibility in LLMs...
Adding Schema tags to pages that don't have them is the complete opposite: great for AEO.
#AEO #ChatGPT
AI assistants generate on average 2.8 times more broken links than Google (source: ahrefs.com/blog/how-oft...)
Friendly reminder:
If you're receiving traffic to one or more 404 errors...
And you realize that these are URLs created by LLMs or old URLs they remember but no longer exist...
Redirect them to a page with similar content.
#AEO #ChatGPT
In case you missed it:
OpenAI releases group chats for ChatGPT: openai.com/index/group-...
Google releases Antigravity, its agent development platform: antigravity.google
#ChatGPT #Google
In these times of Reddit's hyper-visibility, it's worth remembering that there's a free tool for finding keywords there...
It's the Reddit Keyword Research Tool: www.highervisibility.com/seo/tools/ke...
No fluff, enter a subreddit and get keywords.
#SEO #AEO
More information here: dejan.ai/blog/how-gpt...
Did you know?
When ChatGPT performs a web search, it doesn't see the entire page, the site structure, the raw HTML, or even all of the content.
Instead, it receives the URL, the title, a short text snippet, and metadata.
#AEO #ChatGPT
Another interesting test from @searchpilot.bsky.social:
What happens if you add AI-generated content to a page with the label "This content was generated by AI"?
The results are here: www.searchpilot.com/resources/ca...
Spoiler alert: it's (very) positive for Google
#AEO #SEO
2️⃣ See if your latest content update changes how AI assistants perceive it
3️⃣ Process more content with fewer tokens: less expensive
A convenient tool for observing different levels of content compression...
It's the Semantic Comprehension Tool from @dejanseo.bsky.social : compressor.dejan.ai
Why use it?
1️⃣ Double-check that your article/page correctly answers the target query
2️⃣ ... 👇
#AEO #GEO
Have you ever wondered if adding a numerical rating next to stars would improve your performance?
Well, @searchpilot.bsky.social has tested it: www.searchpilot.com/resources/ca...
Spoiler alert: the results are inconclusive.
#SEO #Google
New tool to see all your Google Search Console properties performance in one place:
QuickConsole: rankcaddy.io/quickconsole/
It's free, takes just 2 seconds, and provides an instant overview of everything that's happening.
#SEO #Google
Link : ahrefs.com/blog/chatgpt...
Latest visibility figures in ChatGPT:
- 1/3 of cited pages have no visibility in traditional organic search
- Only 32% of cited pages are influenceable; the others are Wikipedia pages, homepages, or app store pages
Analysis by @ahrefs.bsky.social 👇
Link to the SEO Toggle extension: chromewebstore.google.com/detail/seo-t...
For all your testing, if you're tired of fiddling with DevTools for every change...
There's a magical, free Chrome extension: SEO Toggle
Disable JS, CSS, images, and cookies. Simulate user agents, mobile devices, throttling...
Link 👇
#SEO #Google
