Performance Marketing World

Meta to begin testing Community Notes feature across Facebook, Instagram and Threads Following its move away from third-party fact-checking, Meta’s Community Notes feature is intended to be less biased and more scalable.

Meta has announced that it will begin testing a Community Notes feature on Facebook, Instagram and Threads on 18 March 2025.

What do you think of the change?

#meta #factchecking #X #performancemarketing #brandsafety

Google needs to be more transparent about what triggers AI Overviews, marketers say With the expansion of AI Overviews and introduction of AI Mode from Google, advertisers need to keep up to avoid ‘zero-click searches’ and maximise their opportunities.

Google needs to be more transparent about what triggers AI Overviews, marketers say.

Since Google’s launch of AI Overviews, several advertisers and publishers have shared concerns about the feature reducing website traffic.

PMW spoke to industry insiders for their takes.

#AIOverviews #Google

Performance Marketing people: Ebiquity appoints Group CFO Also in this week’s people moves round-up, Quantext appoints HSBC exec to board of directors, Mediaplus announces COO International Markets, and more.

Performance Marketing people: Ebiquity appoints Group CFO

Also in this week’s people moves round-up, Quantext appoints HSBC exec to board of directors, Mediaplus announces COO International Markets, and more.

#performancemarketing #peoplemoves #career #ceo #marketing #advertising #agency #brand

Final speaker announcement: Flight Studio’s Grace Andrews to talk at PMW Unlocked The former Marketing Director for the Diary of CEO podcast now leads the new media and technology company co-founded by Steven Bartlett.

Grace Andrews, the Marketing and Brand Director of Flight Studio, has become a last minute major addition to PMW Unlocked’s high-profile list of speakers.

Andrews will join for a session titled; ‘From content, to personal branding, to podcasting, brand building and anything in between’.

#unlocked

Specsavers, E.ON Next, Changing Faces, RAF and Tesco: Top 5 performance marketing campaigns From Specsavers’ football comeback to Tesco’s primetime sponsorship, here are this week’s top five performance marketing campaigns.

Top 5 performance marketing campaigns this week: from Specsavers’ football comeback to Tesco’s primetime sponsorship, here are this week’s top five performance marketing campaigns.

#performancemarketing #campaigns #advertising #brand #creative #multichannel #data

Industry moves: News UK buys out Bauer’s shares of Octave The latest mergers, expansions, partnerships, and acquisitions in the performance marketing sector, including Mediaocean completing its buyout of Innovid and Equativ expanding into Japan.

Latest industry moves: News UK buys out Bauer’s shares of Octave

Every fortnight, PMW recaps some of the biggest activities from the global performance marketing industry, providing insights into the larger context and commentary on incoming trends.

#industrymoves #adtech #mergers #aquisitions

Rennie, Crosta Mollica, IKEA, Chelsea FC, and Amazon Music: top 5 performance marketing campaigns From Rennie’s first-date activation to Amazon Music’s powerful charity initiative, here are this week’s top five campaigns.

Top 5 performance marketing campaigns this week: From Rennie’s first-date activation to Amazon Music’s powerful charity initiative, here are this week’s top five campaigns.

#performancemarketing #campaigns #advertising #brand #creative #multichannel #data

Performance Marketing people: Digitas UK and Criteo announce new CEOs Also in this week’s people moves round-up, TMW promotes Phil Rhodes, Limelight appoints Global Sales Director, Apply Digital announces first SVP of Growth for EMEA, and more.

Performance Marketing people: Digitas UK and Criteo announce new CEOs

Also, TMW promotes Phil Rhodes, Limelight appoints Global Sales Director, Apply Digital announces first SVP of Growth for EMEA.

#agency #brand #CMO #marketer

‘Marketing's role as a growth engine is clear’: Industry reacts to buoyant AA/WARC report While the broader macroeconomic outlook is uncertain, marketers are optimistic their industry will continue to act as a bedrock for the UK economy.

‘Marketing's role as a growth engine is clear’: Industry reacts to buoyant AA/WARC report

With the AA/WARC's advertising outlook for 2025 and beyond looking better than many thought, PMW spoke to industry experts to get their takes on the data.

#ukadspend #research #data #performancemarketing

Top 5 adtech tools this week: Kepler, Awin, PriceSpider, Marakl and Onetag From affiliate marketing apps to ID-less advertising, here’s our round up of new ways to power up your tech stack.

Top 5 #adtech and #martech tools this week: from affiliate marketing apps to ID-less advertising, here’s our round up of new ways to power up your tech stack.

#TopAdTech #BrandTech #AdTechTools #TechStackUpgrade #DataManagement #Targeting #AdTechNews #DigitalMarketing

Top 5 adtech tools this week: Amazon Ads, Chatmeter, parcelLab, Storyblok and Button From AI powered Amazon marketing insights to using AI to drive more customer reviews, here’s our round up of new ways to power up your tech stack.

Top 5 #adtech and #martech tools this week: from AI powered Amazon marketing insights to using AI to drive more customer reviews, here’s our round up of new ways to power up your tech stack.

#BrandTech #AdTechTools #TechStackUpgrade #DataManagement #Targeting #AdTechNews #DigitalMarketing

Papa Johns, FITCRUNCH, Calm, THIS, and Yorkshire Tea: top 5 performance marketing campaigns From THIS’s new ad campaign trying to win over meat lovers during veganuary to Yorkshire Tea’s star-studded new ad spot, here are this week’s standout performance marketing campaigns.

Top 5 performance marketing campaigns this week: from THIS’s new ad campaign trying to win over meat lovers during veganuary to Yorkshire Tea’s star-studded new ad spot.

Check out our full selection of standout performance marketing campaigns below 🏆

Top 5 adtech tools this week: Flashtalking, Experian, Yahoo DSP, VideoAmp and adCAPTCHA From ad fraud bot busting to omni-platform addressability, here’s our round up of new ways to power up your tech stack.

Top 5 #adtech and #martech tools this week: from ad fraud bot busting to omni-platform addressability, here’s our round up of new ways to power up your tech stack.

Head to the link below for the full story 👇

Huel, Walkers’, LEGO, Netflix, and Boots: top 5 performance marketing campaigns From Huel’s first global ad campaign to Walkers’ 0.0% alcohol crisps for Dry January, here are this week’s standout performance marketing campaigns.

Top 5 performance marketing campaigns this week: from Huel’s first global ad campaign to Walkers’ 0.0% alcohol crisps for Dry January.

Check out our full selection of standout performance marketing campaigns below 👇

Performance Marketing people: Sir Nick Clegg leaves Meta and Uber hires Global Head of Ads Also in this week’s people moves round-up, Latcom appoints Global General Manager, Dentsu Singapore hires Managing Director of CXM and Media, and more.

Performance Marketing people: Sir Nick Clegg leaves Meta and Uber hires Global Head of Ads

Also, Latcom appoints Global General Manager, Dentsu Singapore hires Managing Director of CXM and Media, and more.

#performancemarketing #career #ceo #advertising #agency #brand #CMO

‘Nobody is really getting personalisation right’: 16 marketers reveal their new years resolutions PMW speaks to a myriad of industry experts to unveil what marketers should be leaving behind in 2024 and bringing with them in 2025.

“Advertisers can no longer settle for the bare minimum or mediocre ads.”

The golden quarter is over, January has begun and it’s time for marketers to get in gear – so please enjoy part one of PMW’s 2025 edition of adland’s new years resolutions.

#performancemarketing #advertising #predictions

‘2025 will mark the great martech reset’: 15 marketers on measurement, data and privacy The third instalment in PMW’s 2025 prediction series covers the growing emphasis on measurement and data in the privacy-first world.

‘2025 will mark the great martech reset’: 15 marketers on measurement, data and privacy

The third instalment in PMW’s 2025 prediction series covers the growing emphasis on measurement and data in the privacy-first world.

www.performancemarketingworld.com/article/1900...

PMW's 30 under 30 Awards are back: entries now open Applications are now open to celebrate and recognise young and diverse talent across the performance marketing industry.

PMW's 30 under 30 Awards are back!

Applications are now open to celebrate and recognise young and diverse talent across the performance marketing industry.

Click on the link to find out more about how to apply.

www.performancemarketingworld.com/article/1898...

Stella Artois, Airbnb, The Institute Golf Club, BetterYou, and the DWP: top 5 performance marketing campaigns From Airbnb’s newest Christmas campaign to BetterYou’s brand awareness partnership with Connective3, here are this week’s standout performance marketing campaigns.

Top 5 performance marketing campaigns this week: From Airbnb’s newest Christmas campaign to BetterYou’s brand awareness partnership with Connective3.

Check out our full selection of standout performance marketing campaigns below 👇

#performancemarketing #campaigns #advertising #brand #creative

‘Marketers are facing a battlefield’: Industry predictions ahead of Black Friday On the eve of perhaps the biggest sales event of the year, thought leaders offer their insights on everything from the threats to avoid, channels to lean on, opportunities to grasp, and more.

‘Marketers are facing a battlefield’: Industry predictions ahead of Black Friday

Peak shopping season has well and truly commenced, but what about Black Friday?

PMW canvassed industry experts for their predictions, hot takes, and more.

Read all of their thoughts below.

#blackfriday #shopping

Channel 4 sets out vision to remain the leader in ad funded streaming With hyper-local targeting and transaction level measurement, Channel 4 is leading a small biz revolution in CTV. PMW spoke to the broadcaster’s Head of Streaming and Social Propositions to learn more...

Channel 4 is leading a small biz revolution in CTV - so much so, it claims to be "way ahead of all of the AVOD services".

PMW spoke to the broadcaster’s Head of Streaming and Social Propositions, Fatima Dowlet, to find out how.

Read the full interview below 👇

#broadcasters #ctv #channel4

Moonpig, Puma, Metro, Champion and Swizzels: top 5 performance marketing campaigns From Puma’s new sustainability-focused podcast series to Champion’s outerwear campaign for winter, here are this week’s standout performance marketing campaigns.

Top 5 performance marketing campaigns this week: from Puma’s new sustainability-focused podcast series to Champion’s outerwear campaign for winter.

Check out our full selection of standout performance marketing campaigns below 👇

#performancemarketing #campaigns #advertising #brand #creative

Performance Marketing people: Digitas UK CEO steps down and Monks implements layoffs Also in this week’s people moves round-up, Amplified Intelligence appoints Board Advisor, Signifly hires Senior Frontend Engineer, Amperity names CEO, and more.

Digitas UK CEO steps down and Monks implements layoffs.

Also, Amplified Intelligence appoints Board Advisor, Signifly hires Senior Frontend Engineer, Amperity names CEO, and more.

View all of the latest performance marketing people below:

Top 5 adtech tools this week: AppsFlyer, Optimizely, 33Across, StackAdapt and Nativex From real-time ad fraud detection to AI marketing agents, here’s our round up of new ways to power up your tech stack.

Top 5 #adtech tools this week: from real-time ad fraud detection to AI marketing agents, here’s our round up of new ways to power up your tech stack.

Head to the link for the full story.

This week: AppsFlyer, Optimizely, 33Across, StackAdapt and Nativex

#performancemarketing #advertising

Why is everyone talking about retail media? Retail media has been around for over a decade, but the past 12-18 months has seen a groundswell in the discourse surrounding the channel, particularly in the UK and Europe, but why?

Why is everyone talking about retail media?

Retail media has been around for over a decade, but the past 12-18 months has seen a groundswell in the discourse surrounding the channel, particularly in the UK and Europe, but why?

Watch here: www.performancemarketingworld.com/article/1896...

Perplexity launches AI-powered shopping assistant To help simplify the shopping experience for both consumers and merchants, Perplexity has created a multi-faceted AI commerce experience.

To help simplify the shopping experience for both consumers and merchants, Perplexity has created a multi-faceted AI commerce experience.

Read the full story here: www.performancemarketingworld.com/article/1896...

2025 media outlook: AI, data privacy, and ‘closed tech’ among the hurdles CMOs need to jump Research from Dentsu asserts that while media has become a strategic lever for marketers to pull, success on this front requires them to seize several opportunities.

2025 is just around the corner – where will you be investing your adspend?

Read our full analysis of the media edition of dentsu's 2024 CMO Navigator report here: www.performancemarketingworld.com/article/1896...