I'll send you the complete survey that's already helping dozens of businesses create laser-targeted campaigns that actually convert.
Follow me, like this post and drop a comment.
And please repost if you found this valuable. Cheers and TIA!
23. Jobs + Barriers Hybrid - What customers want to achieve plus what stops them
24. ABC Analysis - Pareto segmentation of most to least valuable customers
I've combined ALL these frameworks into what I call "The Complete Customer Intelligence Framework."
20. Occasion-Based Segmentation - When and why customers make purchase decisions
21. Needs-Based Segmentation - Core outcomes customers seek regardless of demographics
22. Blue Ocean Mapping - Identifying untapped customer groups and underserved needs
/11
17. CLV Segmentation - Customer lifetime value groupings for prioritization
18. Customer Journey Mapping - Stage-by-stage visualization of customer experience
19. Behavioral Trigger Mapping - Specific behaviors predicting purchase intent or churn
/10
14. Technographic Segmentation - Technology adoption patterns and digital behaviors
15. Geographic Segmentation - Location-based preferences and regional market characteristics
16. RFM Analysis - Recency, frequency, monetary value of customer purchases
/9
11. Psychographic Segmentation - Values, lifestyle, personality traits, interests, social status
12. Behavioral Segmentation - Usage patterns, purchase history, engagement levels, loyalty behaviors
13. VALS Framework - Values, attitudes, & lifestyles categorization system
/8
9. 5 Rings of Buying Insight - Priority initiatives, success factors, perceived barriers, buying process, decision criteria
10. Demographic Segmentation - Age, income, role, company size, industry classification
/7
6. Empathy Mapping - Says, thinks, does, feels across their entire experience
7. Problem-Agitate-Solve (PAS) - Identify pain, amplify consequences, present solution
8. Value Proposition Canvas - Mapping customer needs directly to your offerings
/6
3. Before-After-Bridge (BAB) - Current struggle to desired future via your solution bridge
4. Escape and Arrival - Pain world to dream world transformation narrative
5. Gain/Pain Model - What they want more of vs. what they want to eliminate
/5
More on how you can get that for free, at the end. Now here are the 24 frameworks.
1. Jobs To Be Done (JTBD) - What "job" customers hire your product to do in specific situations
2. 5W1H ICP Mapping - Journalistic approach covering who, what, where, when, why, how
/4
there are actually (at least) 24 proven methodologies that reveal different layers of customer psychology. I'm going to give you all 24 frameworks below. "BUT WAIT!" :-) I've combined ALL these frameworks into what I call "The Complete Customer Intelligence Framework."
/3
Most marketers are using incomplete customer profiles. Here's why your targeting isn't working...
I spent a week researching every major ICP and buyer persona framework out there. I was shocked (but not surprised) that most companies are only using 1-2 frameworks when ...
/2
apologizes more than it performs.
seen a product regress so much between versions. I canceled my subscription yesterday. Going to stick to Claude and Grok, maybe even throw in a little Gemini. OpenAI somehow managed to take their crown jewel and turn it into an expensive, neutered chatbot that
ChatGPT 5 is absolute, unvarnished, concentrated garbage. It is way slower, dumber, forgets instructions or doesn't follow them at all, says things like "I'm unable to create this image" for a super-basic image prompt, and on and on and on. In my entire long career, I've never
Don’t forget to sign up for the free Monday Morning Memo, written by one of my favorite people in the world, Roy Williams. And don't forget to follow me... or repost this thread :-)
So learn copywriting. Heck, just write. Anything. And keep iterating. And improving. And hit publish. And you'll already be far ahead of 99% of people using AI slop.
The good news is that AI will never be able to write like this. No humor, no NLP, no "inside jokes", no "dad jokes", no sarcasm. Sure, you could prompt all of that, but it would come out so fake and inauthentic.
That’s when you make people laugh in a dark room at 3:45 AM in the morning and inspire them so much that they lose their sleep!
The key is to start your copy (email subject, blog post, book title) with something ridiculous, outrageous, and even shocking, and somehow tie it all together with your main story.
Remember, it’s not just about writing something ridiculous, larger than life, and simply shocking for the sake of shocking. That usually ends up sounding like a bad joke, or worse, distasteful or crass.
That’s how much it tickled me, inspired me, and got my juices going (this was many years ago – I no longer use electronic devices right before going to bed – other than, say, listening to a podcast while I brush my teeth).
I started laughing so hard at 3:45 AM in the morning while reading this newsletter on my phone, in my bed, getting ready to fall asleep, that I became wide awake, and couldn’t fall asleep for a 1/2 hour after that.
They fixed the problem while I made coffee. Great guys. Thank god for Martindale Plumbing, 24 hours a day. But I still got no idea what to do with a bald dog."
I came home and the dog was bald. I haven't been that surprised since I woke up at 2AM to pee and stepped out of bed into an inch of water. Thank god Martindale Plumbing never goes to sleep. At 2AM they were just sittin' there, hoping someone would call.
The room roars with laughter as I walk to the front of the stage and balance there - my toes hanging over the edge - as 2,000 people hold their breath.
Name a profit center you'd like to improve.
'I'd like to get more calls for our 24-hour emergency service.'
Crazy person number one. What did you write on your paper?
'I came home and the dog was bald.'
It's a matter of using imagination to discover the links, and language to expand and enliven them."
Business owner number one. Tell me about your business.
'I have a plumbing company.'
I owe Tom Robbins (not to be confused with Tony) for this little bit of stagecraft. In a magazine interview that accompanied the release of his novel, Fierce Invalids Home From Hot Climates, Tom said, "Everything in the universe is connected, of course.
'Do I have any business owners in the room?' Six business owners take the stage. I randomly pair them up with the colorful statement-holders. I have no idea what businesses are on stage or what statements are written on those papers.
