@dubose
Strategist for hire living in Brooklyn by way of London and Alabama. Looking after Queso the dog and building New Classic. Agency: newclassic.agency Portfolio: www.dubosecole.com Newsletter: thesundaystrategy.substack.com
If you were a kid in the US in the 80s and 90s, these photos of 'Pizza Hut Classics' locations probably have their own sounds and tastes.
www.nytimes.com/2026/03/03/d...
Can self-taught skills get you a better job? Can AXE sells teens on moderate usage?
We look at #marketing news, cultural #trends and more in this week's Sunday Strategy.
thesundaystrategy.substack.com/p/sunday-str...
What Winter #Sport captured the most attention at the Olympics? Ice Hockey 🏒 & double US gold 🥇🥇.
Airgo's #ShareofSearch data from the US during the games shows increased interest across a variety of sports, from Curling and Skiing to Ice Skating and Snowboarding. However, hockey came out on top.
As #advertising agencies move further away from billable hours as a business model, should they drop the delusion they aren't running straight towards outcome based pricing? This and more in this week's Sunday Strategy
open.substack.com/pub/thesunda...
You can’t convince me that giving up free seating was a good thing southwest #SuperBowlads
Good to see the guy from I, Robot still getting work in that Svedka #SuperBowl ad
The myth of the “child prodigy” to elite adult pipeline doesn’t just limit the kids involved, it limits how we think about ourselves, our careers and our lives
open.substack.com/pub/thesunda...
2026 could be the year we all get into Waymo Wrangling. We look at this plus pennyless dining, gym ads and more in the #newyearseve edition of Sunday Strategy
open.substack.com/pub/thesunda...
When you’re one purchase on your Monzo card for the year makes up your entire “Wrapped”
Ah England vs Croatia for the first #worldcup group game. Ouch
Apple's latest accessibility ad shows the potential of its technology while tackling the implicit othering and reduction of those with disabilities in advertising. All while still being entertaining.
www.youtube.com/watch?v=KmFP...
#BlackFriday defied economic uncertainty, in part due to #AI shopping, but is a short term friend a long term enemy?
open.substack.com/pub/thesunda...
Too distracted by Lane Kiffin’s chance to pull a Lyle Lanley on Ole Miss to enjoy the Egg Bowl #collegefootball
What do a Kiera Knightly Rom-Com, a Llama wearing a Turtleneck, 90s Rave Culture, Goths and a LEGO choir have in common? They’re all ads we’ve got in this year’s live list of 2025 holiday ads.
thesundaystrategy.substack.com/p/2025-holid...
A new study shows #AI ads have higher CTRs until they’re disclosed as AI. Inside the AI transparency paradox, holiday ads and more in this week’s Sunday Strategy
open.substack.com/pub/thesunda...
JD Sports' new holiday ad doesn't just switch the traditional dynamic, it's part of a wider journey to get closer to the audience you serve.
www.youtube.com/watch?v=aCsv...
To be fair, the Venture Brothers did it first #JohnLewis
youtu.be/5vln0rEYYx0?...
If the Hacienda hadn't already been turned into luxury flats, the new #JohnLewis ad could have had a really unique Christmas pop-up.
www.youtube.com/watch?v=z1bR...
and a YouTube playlist of nearly 1000 holiday ads to go with it. Just hit play and fill the time between now and Christmas with a stream of YouTube holiday selling.
youtube.com/playlist?lis...
With the flurry of new holiday ads launching post Halloween, the Sunday Strategy list of 1,000+ holiday ads might help docs.google.com/spreadsheets...
How can brands use horror in ads? Columbia's outdoor death wish. We look at these and more in this #Halloween issue of Sunday Strategy.
open.substack.com/pub/thesunda...
Auburn winning to soften the blow of how Liverpool is playing was not something I expected
Inspired by Hakeem Jefferies timely endorsement of Zohran Mamdani, I’d like to officially endorse Barack Obama for the 2012 Presidential election. Feels like the right time.
The Assumption of the Virgin, by Guido Reni, 1597, 📸 via @RoysEnergy
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The Periodic Fable - The Ordinary: www.youtube.com/watch?v=N0Po...
Paddy Power Games - Paddy Power: www.youtube.com/watch?v=Bwux...
Nutrition in Labs - AG1: www.youtube.com/watch?v=xnLJ...
(5/6)
Street Burgers - McDonald's Japan: www.youtube.com/watch?v=aZZd...
Fruit Head - Gushers: www.youtube.com/watch?v=3uO_...
(3/6)
3.) When did things get so intentional: www.nytimes.com/2025/09/29/s...
4.) What's up with this year's Halloween candy: www.theatlantic.com/health/2025/...
5.) The rise of 'Retirement Roomates': www.wsj.com/lifestyle/re...
(2/6)
