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Ignacia Orellana

@ignaciaorellana

Independent design consultant, specialising in service design and strategy. Mainly works in public sector. Previously: Service Design lead @gdsteam. Chilena en Londres She/her https://ignaciaorellana.com/

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24.10.2023
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Latest posts by Ignacia Orellana @ignaciaorellana

Great blog post Martin! Thanks for sharing it. I like how you articulated that middle layer as the design part of the process. Which is where design/ human skills should be applied for better, more nuanced and informed outcomes.

16.02.2026 09:05 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Preview
How I’m dealing with the pressure to adopt AI as a designer β€” mynameismartin I’ve spent the last month trying to catch up with AI in design, and I have news. Things haven't settled, the ground is still moving, and sitting with uncertainty might be the best position right now

Report from the field, trying to figure out if I'm about to be automated out of a job.

www.mynameismartin.co.uk/blog/how-im-...

15.02.2026 10:59 πŸ‘ 7 πŸ” 4 πŸ’¬ 1 πŸ“Œ 0
A vector image of a landscape with a volcano

A vector image of a landscape with a volcano

Happy new year! Here's a thing about some less serious AI experiments I did over the Xmas break: www.timpaul.co.uk/posts/xmas-2...

05.01.2026 16:52 πŸ‘ 13 πŸ” 2 πŸ’¬ 2 πŸ“Œ 0
Preview
Website Task Flowchart

Today’s episode of #FixTheForms is an especially brilliant one from @xkcd.com that applies to all registration forms and all websites

xkcd.com/3175/

01.12.2025 22:16 πŸ‘ 10 πŸ” 5 πŸ’¬ 1 πŸ“Œ 0
Careful Consequences Check
Let's make technology work for 8 billion people not 8 billionaires

Careful Consequences Check Let's make technology work for 8 billion people not 8 billionaires

New thing! The @carefultrouble.bsky.social Careful Consequence Check is now live and free to use. Based on research with the Bristol Digital Futures Institute, this practical tool will help you answer the question "is my AI product creepy and weird" www.careful.industries/consequences

13.11.2025 16:22 πŸ‘ 34 πŸ” 16 πŸ’¬ 1 πŸ“Œ 2
Preview
Consequences β€” Careful Industries A free tool to help you rapidly assess potential risks and issues with AI-powered products, tools and services.

The Careful Consequence Checker,
a free, self-directed tool for understanding the impacts of building, buying or adopting an AI-powered product or service www.careful.industries/consequences Thank you @rachelcoldicutt.bsky.social

14.11.2025 04:10 πŸ‘ 17 πŸ” 9 πŸ’¬ 0 πŸ“Œ 0

Happy #SystemsOfHarm podcast day to all who celebrate πŸ₯³

Today’s episode features author of best-selling Good Services, @loudowne.bsky.social

Lou and I chat about design systems and gender, and how to provide inclusive experiences for trans people.

Apple: apple.co/434XE9F
RSS: bit.ly/43gtLkB

16.10.2025 12:40 πŸ‘ 19 πŸ” 11 πŸ’¬ 0 πŸ“Œ 5

Felt like making a starter pack for #GovDesign.

Here it is:
go.bsky.app/Anw2ykD

17.10.2025 20:41 πŸ‘ 23 πŸ” 3 πŸ’¬ 2 πŸ“Œ 1
a section of an HTML page showing the text:

Persona-Based User Stories
Develops user stories tailored to different personas based on their goals and challenges

User Research - Stakeholder Engagement - Project Planning
Usage notes
This prompt is intended to support early thinking and ideation. Use it as a companion to spark discussions. It is not a substitute for user research. Always validate insights through real engagement with users.
The prompt
Copy prompt
Project Overview: [BRIEF, 1-2 SENTENCE SUMMARY OF YOUR PROJECT] 

Personas: [PROVIDE PERSONAS]

Instructions: Using the provided personas, create a set of user stories that will guide the development of this project. 

User Story Format: As a <type of user>, I want to <feature/function> so that <reason/benefit>. 

INVEST Criteria: 

Independent: User stories should be independent of each other. 
Negotiable: The specific details of a user story can be negotiated.

a section of an HTML page showing the text: Persona-Based User Stories Develops user stories tailored to different personas based on their goals and challenges User Research - Stakeholder Engagement - Project Planning Usage notes This prompt is intended to support early thinking and ideation. Use it as a companion to spark discussions. It is not a substitute for user research. Always validate insights through real engagement with users. The prompt Copy prompt Project Overview: [BRIEF, 1-2 SENTENCE SUMMARY OF YOUR PROJECT] Personas: [PROVIDE PERSONAS] Instructions: Using the provided personas, create a set of user stories that will guide the development of this project. User Story Format: As a <type of user>, I want to <feature/function> so that <reason/benefit>. INVEST Criteria: Independent: User stories should be independent of each other. Negotiable: The specific details of a user story can be negotiated.

12 equity and justice questions about AI

These questions help teams think through and talk about the consequences of using AI.

This will help mitigate possible harms, consider hidden effects and check in against organisational values.

12 equity and justice questions about AI These questions help teams think through and talk about the consequences of using AI. This will help mitigate possible harms, consider hidden effects and check in against organisational values.

Friends, using gen AI to create user personas is a *really* awful idea.

🚩☹️🚩

This suggestion comes from the AI Knowledge Hub prompt library on GOV .uk. Here's the problem:

AI is designed to give you back only what you already know. It will generate what it thinks you want to hear.

28.08.2025 09:08 πŸ‘ 33 πŸ” 14 πŸ’¬ 4 πŸ“Œ 2
Buy tickets – Workshop facilitation - 3 hour training - online - Β£185 – Zoom Learn to run great workshops and facilitating effectively.Β  This is a 3 hour, online training workshop where we will cover some...

Are you looking to develop your workshop planning and facilitation skills?

Do you have a workshop coming up soon that you're not sure about, or you'd like some help with?

Come to my new, short, online workshop facilitation training and clinic!

www.tickettailor.com/events/clara...

05.08.2025 14:51 πŸ‘ 8 πŸ” 5 πŸ’¬ 0 πŸ“Œ 2
Buy tickets – Advocating for UCD in government - 1.5 day training - Brighton & online - Β£450 This course will help designers and researchers advocate for user-centred design (UCD) in their roles, teams and organisations...

✨ There is no magic dust, you don't need permission. Just try it.

Next week I'm running a course called Advocating for User-centred design in government
www.tickettailor.com/events/clara...

3/4

08.07.2025 16:58 πŸ‘ 5 πŸ” 2 πŸ’¬ 1 πŸ“Œ 0

Last week I ran a workshop called Money talks: Estimating the Cost and Value of Service Design with @ignaciaorellana.bsky.social at #campDigital. We've run the workshop 5 times now and it's always really fun and immediately useful for people.

Some of biggest take aways from the workshop:

1/4

08.07.2025 16:58 πŸ‘ 13 πŸ” 2 πŸ’¬ 2 πŸ“Œ 0

I LOVE this 🀩 thanks for sharing

02.07.2025 22:05 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Exciting! Would be great to read how you and teams go about it. And the differences between culture/country context with the UK.

27.06.2025 06:57 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Congrats Martin! Great news and great work πŸ‘

26.06.2025 21:09 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Two great courses here from the brilliant @claragt.bsky.social

20.05.2025 09:23 πŸ‘ 7 πŸ” 1 πŸ’¬ 2 πŸ“Œ 0
Preview
Writing design systems documentation Writing design systems documentation is a hands-on, half-day course on how to write documentation that people can find, understand and use.

Just a couple of tickets left now for my Writing design systems documentation session at 10am-1pm next Thursday, 29 May.

If you're available and want to learn how to create docs people can find, understand and use, I'd love to have you.

Tell your friends!

www.eventbrite.co.uk/e/writing-de...

19.05.2025 12:56 πŸ‘ 13 πŸ” 7 πŸ’¬ 0 πŸ“Œ 1
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Introduction to User-centred Design (UCD) in Government 1 day training course, Brighton, Friday 20 June Β£275/Β£350

I'm running a new in-person course!

Introduction to User-centred Design (UCD) in Government
1 day, Brighton, 20 June
Β£275/Β£350

Perfect for:
🌱 People new to user-centred research or design
🐝 Designers new to gov
πŸͺ» Folks who want to work better with UCD people

30.04.2025 09:02 πŸ‘ 7 πŸ” 11 πŸ’¬ 3 πŸ“Œ 2
Buy tickets – Money talks: Estimating the cost and value of service design – Zoom Where: Online, on Zoom This workshop will show you how to use service design tools to spot opportunities to improve services; e...

Join us for Money talks: Estimating the cost and value of service design

1 day (5 hour) course. Early bird tickets are available now for Β£275.00

This was a popular session at SDinGov 2024, and @ignaciaorellana.bsky.social and I have run for the OU and MoJ

www.tickettailor.com/events/ignac...

10.04.2025 09:03 πŸ‘ 11 πŸ” 9 πŸ’¬ 1 πŸ“Œ 0

This is a very good piece of writing.

05.03.2025 07:16 πŸ‘ 28 πŸ” 14 πŸ’¬ 1 πŸ“Œ 1

Hahaha maybe! Although I like the adventurous spirit. It can take you unexpected places in a nice way. Or to a big pile of mud πŸ˜‚

25.02.2025 17:58 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

What a day! Sounds and looks lovely (specially those donuts!) minus the getting stuck in mud 😬

25.02.2025 17:50 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

❀️❀️❀️

20.02.2025 19:35 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

🫢

20.02.2025 19:35 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

* Mapped the full end-to-end user journey across 16+ systems and teams, highlighting gaps and opportunities for improvement.

* Rapidly prototyped design concepts to explore future digital service entry points, testing with users and sparking discussions with stakeholder

3/3

20.02.2025 09:04 πŸ‘ 5 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0

* Helped the team see the bigger picture in which our work sits in so we design solutions with that wider context in mind.

* Ensured cross-team collaboration to integrate products and join-up the user experience.

2/3

20.02.2025 09:04 πŸ‘ 5 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

During my time at MoJ Probation Digital, I:

* Supported a team developing a key strategic product for Probation staff, passing our alpha assessment.

* Worked with product to define a new user journey and a phased rollout strategy.

1/3

20.02.2025 09:04 πŸ‘ 11 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Yesterday was my last day at MoJ Probation Digital. Grateful for the amazing people I met and the work we did improving services for probation staff. Now excited to rejoin @publicdigital.bsky.social for a new project starting next week! Looking forward to what’s ahead :)

20.02.2025 09:00 πŸ‘ 14 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Finding new uses of AI: how to spot opportunities , Wed, Feb 19, 2025, 6:00 PM | Meetup Join us as we share insights and valuable lessons learned from experiences building innovative public-sector AI-enabled services. We will present two talks about the things

Looking forward to this on Wednesday! Its free and includes AI, friendly folks and pizza πŸ•

And of course the highlight - @timpaul.co.uk on Exploring AI: Can PDFs be transformed?

www.meetup.com/artificial-i...

17.02.2025 19:38 πŸ‘ 5 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Come and work with me as a Lead Service Designer, we’ll be working in the same directorate- happy to chat if anyone wants more info.

16.02.2025 11:21 πŸ‘ 9 πŸ” 10 πŸ’¬ 0 πŸ“Œ 0