If Not Now

Some takeaways we’re holding on to:
🌱 We are nature - it’s not an add-on
🏗 Stop trashing greenfields in the name of ‘growth’
💥 Hope is a tool. Use it.
🏛️ Break the grip of polluters on policy

Massive thanks to the brilliant panel - James, Martin, Sarah, Finn - and wonderful facilitator Izzy Haines.

Hope is fuel.🌍🔥

That was the energy at last night’s UK Green Agenda panel. A fierce reminder that while the climate crisis is urgent, the solutions are already here. The real barriers are political, not technical.

We’ve got the knowledge. The people. Now it’s time to build the pressure.✊

This isn’t noise, it’s a signal. A reminder that people power is alive and kicking. It’s proof we’re still here. Still showing up. Still believing in a future we can fight for and win. You in?🖤

4. And in the UK: progress is possible. A bottom-trawling ban. Free school meals for 50,000 kids. Change like this doesn’t fall from the sky - it’s fought for.

3. Some light breaking through: clean energy investment just hit $3.3 trillion. Finally, a sign that the world is starting to back the planet, not the profiteers.

2. In LA, whole communities are putting their bodies on the line to block violent ICE raids. Shared by @shityoushould.bsky.social, these scenes show what bravery looks like - neighbours shielding each other from a racist system built to divide.

1. Greta Thunberg & activists set sail risking everything to break the Gaza blockade. Israel dismissed it as “Instagram activism” as if global attention is a weakness, not a threat. The world is watching. We need to continue to demand every activist returns home safely & stand for a free Palestine.

Some weeks, the weight of the world feels inescapable.

Genocide. Climate crisis. State violence. It’s enough to make you switch off. But everywhere we look, ordinary people taking extraordinary risks to stand up and say, not in our name.

Here are a few stories you might’ve missed, but shouldn’t 👇

PSA: Elon’s single again and hot on the rebound after what can only be described as the internet’s messiest breakup👀

Because when billionaire bros start beefing in public, all we can do is grab the popcorn, the memes, and a reminder that none of these men should be running the world. 🍿

Five years on from Black Lives Matter, has the UK made progress on ethnic equalities? The murder of George Floyd in 2020 sparked large anti-racism protests and promises of reform, but deep inequalities persist

5 years since BLM flooded the streets, and the govt still hasn’t done the work.

Black communities are still being under-protected & gaslit by the institutions that promised change.

It wasn’t hashtags or protests that failed. It was political will. But we're still here shouting for justice.🖤✊

Protect Water - Frank Water Help us raise £60,000 in our spring appeal to tackle the water and climate crisis, and double your donation between 14 and 23 May.

It starts with water. It starts with us.💧

@frankwater.bsky.social’s Protect Water appeal is live, tackling the water & climate crisis head-on.

We dreamed it, schemed it, & now we’re donating to it. Donations are DOUBLED so your impact goes twice as far.

Act now! www.frankwater.com/events/prote...

STORE • If Not Now We’re proud to launch our new art activism initiative Print To Power to galvanise support for the NHS nurse strikes and raise money for the RCN’s Strike Fund.

Nurses don’t need platitudes. They need pay, dignity, and an NHS that actually works.

Our prints are still in the shop and all profits go to the RCN Foundation. ifnotnowdigital.co.uk/store/

Let’s be clear:
⚠️ Nurses are still overworked and underpaid
⚠️ Still skipping meals after 12hr shifts
⚠️ Still doing the work of 3 just to keep things afloat

This isn’t a staffing crisis. It’s the fallout of austerity. And if Labour are serious, they can’t tinker—they need to come in swinging.

While politicians offered performative claps, we said nah and got to work.

📍 We launched a mural showing nurses at a food bank while Rishi smirked with coverage in @theguardian.com
🎨 We turned windows into protest signs with posters from iconic artists
💥 100% of profits went to the RCN Strike Fund

It’s International Nurses Day. The NHS is on life support and nurses are the ones keeping it breathing.

Time to throwback to Print to Power, our 2022 art-activism campaign backing striking nurses with more than empty words. 🧵

Back at it. We’re teaming up Global Witness again! 🤜 🤛

After last year’s It’s Payback Time campaign that called out Big Oil for climate justice, we are GIDDY to join forces once more.

Let’s go.✊

If Not Now Agency | Creatives for Climate We are thrilled to announce our newest addition to the Ethical Agency Alliance: If Not Now Agency When we launched If Not Now in 2016, we made a bold decision: to work exclusively on climate and soci...

From council estate to ethical agency owner 💅

Read my interview with @creatives4climate.bsky.social 👉 bit.ly/3ZTZOrk

When we founded @ifnotnowagency.bsky.social in 2016, people said working only on climate & social causes was too niche. 8 years on & we are thriving. Proud we stuck to what matters.

cop29.com At COP29.com, join the call for climate justice. We demand that fossil fuel companies fund the loss and damage Fund to aid people hit hardest by climate change

This one’s big. Like take-a-seat-&-pay-attention big.

We’ve been working with Global Witness to launch It’s Payback Time, a campaign demanding Big Oil finally pays up & contributes to the Loss and Damage Fund.

To make it impossible to ignore, we took over the official COP29.com domain... (1/5)