Steven Wilson-Beales

On March 31st I will be running my SEO & AI Visibility Fundamentals course in London - and I'd love to see you there!

All the details can be found on the @journalismnews.bsky.social website - but please reach for further details.

www.journalism.co.uk/training/seo...

#publishing #seo #journalism

My latest edition of Publishing Strategies includes:

🚀 Best times to publish to TikTok

🚀 Why is Aljazeera.com the most visited English language news site?

🚀 Video strategy at The Sun

🚀 Some class pods

www.publishingstrategies.co.uk/p/best-tikto...

#publishing #seo #marketing #journalism

The Power of Google Discover for Publishers with Nicola Agius YouTube video by Beers and SEO with Barry and Steve

The latest Beers and SEO with Barry & Steve Podcast is OUT. This week @polemicdigital.com and I are joined by Nicola Agius, Director of SEO and Discover at Reach. We discuss:

YouTube: youtu.be/2A-lcQfSJF8?...

Spotify: open.spotify.com/episode/6Z0a...

Apple: Coming Soon

#publishing #seo #podcasts

SEO and AI: Visibility fundamentals 31 March 2026 - This hands-on course is designed to help journalists, editors, and newsroom leaders understand and master the new rules of visibility in 2026.

I'm very pleased to announce my new SEO & AI Visibility course in London on March 31st with JournalismUK. Sign up now to learn about the new visibility landscape:

www.journalism.co.uk/training/seo...

#publishing #seo #journalism

Publisher Growth Briefing #2: Google Discover Update, Bing Webmaster AI Tracker PLUS: New details about my forthcoming SEO & AI Visibility training course.

My latest Publisher Growth Briefing is OUT!

🚀 Google's Discover Core Update

🚀 Bing Webmaster Tool - NEW AI Performance update

🚀 News in the Digital Age Conference

🚀 My new SEO & AI Visibility Course

#publishing #marketing #seo #journalism

www.publishingstrategies.co.uk/p/publisher-...

Publisher Growth Briefing #1 A new weekly series looking at publisher audience growth stories that tickled my fancy.

A new weekly series looking at publisher audience growth stories that tickled my fancy.

www.publishingstrategies.co.uk/p/publisher-...

#publishing #marketing #journalsim #seo

What Newsrooms can Learn from Duolingo - The ULTIMATE audience engagement and retention app My name is Steve and I am a Duolingo addict.

What Newsrooms can learn from the The ULTIMATE audience engagement and retention app.

🦉 My Duolingo love story
🦉 5 takeaways for newsrooms
🦉 More Fun Please.

#publishing #marketing #journalsim

publishingstrategies.substack.com/p/how-newsro...

Opinion: All this talk of AI visibility is killing your news business SEO mastermind Steven Wilson-Beales takes over Content Aware to make the case that focusing too much on questions around AI search visibility is masking the real issues publishers need to solve.

The gloves are off.

www.gpp.io/noindex/opin...

#publishing #seo #marketing #journalism

Current status

Google to Let Publishers Opt Out of AI Overviews: What It Means for Content Owners Google prepares a news search optimisation tool, but will it be the answer to all publisher AI visibility prayers?

It's the talk of the publisher town and I have a few thoughts about it. WARNING: includes a reference to two fantasy novels. Can you guess which ones they are?

open.substack.com/pub/publishi...

#publishing #seo #marketing

Over the last few weeks we've seen a steady increase in sponsored results dominating search results. What does this mean for publishers investing in audience growth and subscriptions?

publishingstrategies.substack.com/p/should-you...

#publishing #marketing #seo #ppc

Here's @polemicdigital.com discussing the value of talking to your audience. We all say it's important, but do we actually do it?

#publishing #marketing

Spotify: lnkd.in/eBiEq--R

Apple: lnkd.in/eJrxM3CE

Google doesn't want you to create bite-sized chunks of your content Despite what you think works well for LLM and AI Search mentions, Google said this is not a long-term strategy.

Interesting. Tell that to the GEO content writer tools.

searchengineland.com/google-doesn...

I really enjoyed this chat with Sarah McDowell 🏳️‍🌈 about the importance (and challenge) of being able to focus. Plus, lots of tips you can apply to both your personal and professional life. Oh, and lots of top quality BANTS to boot.

player.captivate.fm/episode/9a4c...

On our latest 'Beers & SEO with Barry and Steve' we discussed why it's still essential to still invest in search optimisation in 2026. Links below to the pod.

I promise I will never say 'actuality of the fact' ever again @polemicdigital.com !

Spotify: lnkd.in/eTJDB4ch

Apple: lnkd.in/eCBWQfsn

AI Survival Strategies for Publishers: How to SMASH 2026! Podcast Episode · Beers and SEO with Barry and Steve · 13/01/2026 · 53m

Apple: podcasts.apple.com/gb/podcast/a...

Spotify: open.spotify.com/episode/4xoo...

AI Survival Strategies for Publishers: How to SMASH 2026! Podcast Episode · Beers and SEO with Barry and Steve · 13/01/2026 · 53m

Apple: podcasts.apple.com/gb/podcast/a...

Spotify: open.spotify.com/episode/4xoo...

AI Survival Strategies for Publishers: How to SMASH 2026! Podcast Episode · Beers and SEO with Barry and Steve · 13/01/2026 · 53m

Apple: podcasts.apple.com/gb/podcast/a...

Spotify: open.spotify.com/episode/4xoo...

AI Survival Strategies for Publishers: How to SMASH 2026! YouTube video by Beers and SEO with Barry and Steve

youtu.be/hX8TQDQHOqs?...

Were you affected by Google's December core update? @polemicdigital.com gives his perspective on what happened...

Catch up with more conversation on the pod (link in comments).

#publishing #seo #journalism #google

SEO has changed: The new metrics publishers should focus on Steven Wilson-Beales explains the new SEO metrics publishers need to be monitoring in 2026.

My piece in Press Gazette today - looking at metrics for both SEO and AI answer engines.

AI visibility is rarely earned without strong SEO fundamentals and there's still a MASSIVE Google audience - publishers just need to work harder.
pressgazette.co.uk/comment-anal...
#seo #publishing #journalism

AI Survival Strategies for Publishers YouTube video by Beers and SEO with Barry and Steve

The second instalment of 'Beers and SEO with Barry and Steve' is back! @polemicdigital.com and I discuss 'AI Survival Strategies for Publishers' - why publishers should double-down on SEO while also building audience on other platforms.
youtu.be/hX8TQDQHOqs?...
#publishing #seo #journalism #podcast

Another pod in the bag with @polemicdigital.com - coming out soon!

Publishers talk about Trust, but do they really mean it? In the war with against AI slop, building trust has become a key topic for publishers. But are they actually doing enough to demonstrate value to a distracted audience?

Publishers talk about Trust, but do they really mean it?

publishingstrategies.substack.com/p/publishers...

WARNING: CONTAINS HUMOUR.

What does the Reuters Journalism and Technology Trends and Predictions 2026 report tell us about where newsrooms are heading? This time round it was a belter. Here's what you need to know about the report.

What does the Reuters Journalism and Technology Trends and Predictions 2026 report tell us about where newsrooms are heading?

open.substack.com/pub/publishi...

What does the Reuters Journalism and Technology Trends and Predictions 2026 report tell us about where newsrooms are heading? This time round it was a belter. Here's what you need to know about the report.

I'm pleased to announce I've launched a brand new substack where I'll be covering key moments and challenges in the digital publishing industry!

publishingstrategies.substack.com

Articles in the comments 👇

#publishing #journalism #seo

My favourite Journalism 2026 Predictions helpfully summarised, but not by AI! As a content specialist, I’m a big fan of end-of-year journalism predictions for a number of reasons. Firstly, it's always good to hear from experts you might not have read before; secondly, it’s ALWA...

2025 was the year of many things and one of those things was an explosion of Journalism predictions. I've counted over a hundred published in December, so I've highlighted those that chimed with me most.

www.stevenwilsonbeales.com/post/favouri...

#publishing #strategy #journalism

Some great insights here from some of the best minds in audience growth. And then some words from me. 😄

www.newzdash.com/guide/2026-n...

#publishing #seo #journalism

Some News Publishers Took A Big Hit With The Google Core Update Now that the December 2025 core update is officially done, some are looking at the damage it caused. A number of very visible news publishers saw some significant declines in Google Search visibility...

News publishers hit by Dec Core update:

www.seroundtable.com/news-publish...

Reddit overtakes TikTok in UK thanks to search algorithms and gen Z Platform is now Britain’s fourth most visited social media site as users seek out human-generated content

Interesting to see how footie has contributed here:

www.theguardian.com/technology/2...