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Guy Peled

@peledg

Product Manager. I write about discovery and company culture guypeled.com

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16.11.2024
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Latest posts by Guy Peled @peledg

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being right is a trap you either die a hater or live long enough to be wrong

Great post
Mindset for trying out AI tools as quality improves

"๐˜›๐˜ฉ๐˜ฆ ๐˜ฎ๐˜ฐ๐˜ด๐˜ต ๐˜ฆ๐˜น๐˜ฑ๐˜ฆ๐˜ฏ๐˜ด๐˜ช๐˜ท๐˜ฆ ๐˜ฐ๐˜ฑ๐˜ช๐˜ฏ๐˜ช๐˜ฐ๐˜ฏ ๐˜ช๐˜ฏ ๐˜ต๐˜ฆ๐˜ค๐˜ฉ ๐˜ณ๐˜ช๐˜จ๐˜ฉ๐˜ต ๐˜ฏ๐˜ฐ๐˜ธ ๐˜ฎ๐˜ช๐˜จ๐˜ฉ๐˜ต ๐˜ฃ๐˜ฆ ๐˜ฐ๐˜ฏ๐˜ฆ ๐˜บ๐˜ฐ๐˜ถ ๐˜ง๐˜ฐ๐˜ณ๐˜ฎ๐˜ฆ๐˜ฅ ๐˜ข ๐˜ฎ๐˜ฐ๐˜ฏ๐˜ต๐˜ฉ ๐˜ข๐˜จ๐˜ฐ. ๐˜•๐˜ฐ๐˜ต ๐˜ฃ๐˜ฆ๐˜ค๐˜ข๐˜ถ๐˜ด๐˜ฆ ๐˜บ๐˜ฐ๐˜ถ ๐˜ธ๐˜ฆ๐˜ณ๐˜ฆ ๐˜ฃ๐˜ข๐˜ฅ ๐˜ข๐˜ต ๐˜ฆ๐˜ท๐˜ข๐˜ญ๐˜ถ๐˜ข๐˜ต๐˜ช๐˜ฏ๐˜จ. ๐˜‰๐˜ฆ๐˜ค๐˜ข๐˜ถ๐˜ด๐˜ฆ ๐˜บ๐˜ฐ๐˜ถ ๐˜ธ๐˜ฆ๐˜ณ๐˜ฆ ๐˜จ๐˜ฐ๐˜ฐ๐˜ฅ ๐˜ข๐˜ต ๐˜ช๐˜ต, ๐˜ข๐˜ฏ๐˜ฅ ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ค๐˜ฐ๐˜ฏ๐˜ง๐˜ช๐˜ฅ๐˜ฆ๐˜ฏ๐˜ค๐˜ฆ ๐˜ฎ๐˜ข๐˜ฅ๐˜ฆ ๐˜ช๐˜ต ๐˜ฉ๐˜ข๐˜ณ๐˜ฅ ๐˜ต๐˜ฐ ๐˜จ๐˜ฐ ๐˜ฃ๐˜ข๐˜ค๐˜ฌ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ค๐˜ฉ๐˜ฆ๐˜ค๐˜ฌ"

substack.com/home/post/p-...

29.12.2025 15:42 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

So stop when you feel you learned about 70-80% of what can be learned. The other 20 or so percent would demand exponential amount of interviews, so not worth the effort/time.

3/3

17.12.2025 15:54 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

The maximum isnโ€™t a number either. itโ€™s about knowing when to stop. You stop when the main insightful patterns are repeated, and youโ€™re no longer learning anything new that passes your meaningful/useful threshold.

2/3

17.12.2025 15:54 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

How many users to talk to as part of discovery?
It's not about the number.

Minimum is the amount willing to talk to you in the ballpark timespan that you have. Depends on your assessment and your manager's appetite for discovery (could come out to be 1-3 interviews).

1/3

17.12.2025 15:54 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

End of thread!
Back to top
bsky.app/profile/pele...

21.08.2025 14:30 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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10/

@johncutle.fishโ€™s attached outline of โ€˜levelsโ€™ is not directly about this subject, but it's the most practical Iโ€™ve found. I sometimes show it to reps for discovery orientation.

21.08.2025 14:29 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

9/

Forms are easy to 'abuse'. The real value is in the follow-up questions. Problem & solution spaces are nested, and raw feedback is usually solution-oriented. The challenge is helping reps go 1 or 2 levels up to uncover the real problem (solution-agnostic).

21.08.2025 14:29 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

8/

Discovery is a skill that has to be practiced in real life, ideally with guidance. Some people wonโ€™t be great at it or motivated to do it, and thatโ€™s fine.

21.08.2025 14:29 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

7/

Yes, the above is time consuming. But after doing this a few times with a customer-facing rep, the quality of feedback improves dramatically. It also helps you spot thoughtful clients who can clearly articulate their use cases around your product.

21.08.2025 14:29 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

6/

Biggest issue with feedback is willingness of the rep to submit it. Their motivation depends on 2 things:
- Friction in submission
- Knowing the feedback will be valued and addressed (not necessarily acted on). Reaching out to rep right after they submit covers 90% of this.

21.08.2025 14:29 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

5/

2. Keep the submission process frictionless. Thereโ€™s a tendency to try to find the right balance between making the form short AND making it detailed enough to get context. Forget the โ€œANDโ€. Every field is friction.

21.08.2025 14:29 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

4/

Two notes on the feedback form for reps submitting to PMs:

1. Donโ€™t call it โ€˜Feature requestโ€™. Use โ€˜Product feedbackโ€™ or โ€˜Ideasโ€™. โ€˜Requestโ€™ is transactional. It reinforces a culture of โ€œif client pays or threatens churn, weโ€™ll do it.โ€ Leads to messy, unopinionated products.

21.08.2025 14:29 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

3/

After the rep gathers context from the client (ideally recorded/written by client), give them feedback about their discovery session. You might ask to reach out or talk with the client directly. But goal is to give the rep a chance to practice their product discovery skills.

21.08.2025 14:29 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

2/

Ask how the feedback came in. Client call? Email? DM? For calls, get the recording. For written feedback, get the thread of clientโ€™s wording. Review the relevant part, then give the rep suggested follow-up questions and explain what youโ€™re trying to uncover.

21.08.2025 14:29 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

1/

When a request lacks context, get on a call with the rep. Slack works, but a 5-min call right after the feedback arrives is better. Itโ€™s fresh for client/rep. Rep can reach out again to client in a non-committal way. Also shows you care, motivating rep to put in added effort

21.08.2025 14:29 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

B2B product managers get lots of feature requests from customer-facing teams. We try to get as much of the "why" behind the request

I see it as a micro-opportunity for me to coach CSMs, Sales & Support reps. This way, over time, the quality of feedback will improve

A thread ๐Ÿงต

21.08.2025 14:29 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 1
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PM's role in decision-making per Kevin Weil, OpenAI CPO. Via @lennysan.bsky.social

Decisions don't have to come from PM. PM should guide the room toward quality decision

Reminds me of @moskov.goodventures.org Asana cofounder: Prep meetings with โ€œWhat questions do we want to answer?โ€, and not goals

19.04.2025 09:28 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Resentment and empathy towards leadership A post about mindset orientation for product managers (and others)

I assume you mean non-AI generated posts like "90% of product managers don't know how to use this tool/framework"

I'm trying to do that below. No intent to sell anything. Just sharing of experiences of an IC PM and lessons that helped me.

open.substack.com/pub/guypeled...

09.02.2025 09:53 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
Preview
Resentment and empathy towards leadership A post about mindset orientation for product managers (and others)

Product management is such a misunderstood role. Mainly because itโ€™s unique per company.
But a lot of the "it's unique per company" is actually "it's unique per founder".

A blog post about resentment and empathy towards leadership.

www.guypeled.com/p/resentment...

04.02.2025 18:28 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Product managers watching users engaging with their feature-rich but usability-poor product

09.01.2025 20:24 ๐Ÿ‘ 6 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
โ€˜Who are our customers?โ€™ is more elementary than โ€œHow is this segment of customer different than the other?โ€™ Iโ€™ll trust my employee faster if I can tell sheโ€™s increasing how fine the grain is on her questions as we go. When that happens, weโ€™re on track.โ€

Iโ€™d rather get sophisticated questions than simple answers from new hires. People often don't think that asking questions is indicative of quick learning. They think it's the opposite.

โ€˜Who are our customers?โ€™ is more elementary than โ€œHow is this segment of customer different than the other?โ€™ Iโ€™ll trust my employee faster if I can tell sheโ€™s increasing how fine the grain is on her questions as we go. When that happens, weโ€™re on track.โ€ Iโ€™d rather get sophisticated questions than simple answers from new hires. People often don't think that asking questions is indicative of quick learning. They think it's the opposite.

This is great advice for new hires. It's even better advice for candidates.
You'd want to be perceived as a fast learner. Best indication for that is the level of granularity of your questions during the interview.

Below is from this excellent article:
review.firstround.com/the-indispen...

13.12.2024 21:11 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Many Product Managers still work as if their job is to make decisions.

No.

Your job is ensuring decision quality and that a decision is made.
Your job is to extract the best decision out of the room.

Making a decision yourself is last resort to prevent death by committee.

02.12.2024 07:03 ๐Ÿ‘ 6 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0