TikTok has been a great tool for authentically connecting with audiences, but it’s not the only one. By taking steps now, you can keep reaching people where they are, even if TikTok isn’t an option in the future. Keep your focus on creating engaging, useful content, and your audience will follow.
4. Stay informed.
Keep an eye on updates about the TikTok ban. Things are still in motion, so the situation could evolve. The more you know, the better you can plan.
3. Don’t put all your eggs in one basket.
This is your reminder not to rely too heavily on any one platform. Now’s the time to diversify. Strengthen your presence on platforms you’re already using, or explore new ones like Bluesky. Then no single ban or algorithm change will derail your strategy.
2. Get more mileage out of your TikTok content.
Already have great TikTok videos? Perfect—reuse them! You can share those videos on Instagram, YouTube, and other platforms with minimal tweaking. Just remove the TikTok watermark and update captions and hashtags to fit the platform’s vibe.
what to do now:
1. Let your audience know where else to find you.
Start pointing your TikTok followers to Instagram Reels, YouTube Shorts, or Facebook. Post reminders regularly with links to your profiles on other platforms. Make it easy for your audience to follow you wherever you are.
If a TikTok ban actually goes into effect, marketers need to think about what’s next. But don’t panic.
Even if the ban happens, you will still be able to access the app for a while. New downloads and updates will be restricted, but the platform won’t disappear overnight.
The best practicing SEO professionals tell us what they think are the best areas to focus on for SEO in 2025 and how to adapt as search is changing. via @shelleywalsh.bsky.social
New core update just weeks after the last one. But we’re not worried.
Why?
“There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people.”
searchengineland.com/google-decem...
We’re only just beginning to see the impact AI will have on search and online behavior. Here’s a peek into the future.
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This blog is getting a lot of attention. Something tells us a lot of people are thinking about strategy for 2025 …
Here’s some guidance:
ahamediagroup.com/blog/sustain...
Have you seen traffic to your site from Bluesky yet?
Since it doesn't throttle posts with external links, marketers are optimistic about the potential of Bluesky as a traffic source.
www.searchenginejournal.com/bluesky-emer...
AI Overview trends stabilized in November; localized travel queries surged 700%. YouTube citations peaked earlier but steadied at 115–120% of baseline.
AIO maturity now offers marketers predictability, aiding optimization of evergreen and seasonal content.
#seo #google #aio
3 steps to a content strategy that lasts:
1. Start with a solid foundation
2. Make it sustainable
3. Stay flexible
See what we mean here:
www.linkedin.com/pulse/conten...
People follow people, not institutions.
On Bluesky (& all platforms), be human: highlight a physician’s passion, share a team milestone, or tell a patient’s story…
Build a following through authentic content—not just polished PR headlines.
That’s the vibe here.
www.vox.com/technology/3...
Despite a massive head start, BlueSky has now overtaken Threads in the US 👇
A social platform that doesn’t throttle referral traffic?! Whaaat?! 😱
Healthcare marketers — start here!
go.bsky.app/GbfofhD
For all y'all who prefer Perplexity to traditional search:
Perplexity is intentionally appending affiliate links for their own account into LLM answers. And often, they won't allow a link unless there's an affiliate opportunity 😡
h/t Marcus Tober
The playbook for new platforms:
1. Observe
2. Experiment
3. Evaluate
Early adopters can get a head start but don’t get distracted by shiny new things. Decide how a new platform meets your audience’s needs before throwing resources at it.
How can you repurpose your existing content for new social media platforms?
ahamediagroup.com/blog/repurpo...
We’re doing this thing. What healthcare orgs are already here?
