Becca has ADHD ✨

I try to explain to my (non-Jewish) husband just how deeply the Holocaust is ingrained in us from childhood.

"Never again." Lighting candles for Yom HaShoah. Meeting survivors, seeing their tattoos—my little brain struggling to comprehend how people could have that much hate.

And yet—here we are.

BUT HER EMAILS!

😭

Plutocracy: rule by the wealthy

Kleptocracy: rule by the corrupt

Kakistocracy: rule by the worst, least qualified

Put them all together and voila!

Kakikleplutocracy. 🫠

Kakikleplutocracy is America now.

*Note the KKK in the word.

a man from schitt 's creek says " i 'm feeling this " ALT: a man from schitt 's creek says " i 'm feeling this "

Mood.

*descent

The one good thing about the decent into fascism is getting to say “I told you so” to everyone telling me I was being hysterical for the past 8 years.

I don’t feel any joy in that.

Welp, since I learned the hard way that CapCut is owned by ByteDance, it means I no longer have a simple video editing tool that I know how to use.

What are we using instead of CapCut?

I put my grandparents’ 1940s Smiley Pig cookie jar on my bar so I can see it every day.

It was a wedding shower gift for my Grams—a piece of her life that stayed in their home throughout my mom’s entire childhood and well into my grandparents’ later years. 💕

Now a part of my household. 🫶

I just remember asking as a kid why the good people of Germany didn’t stop the bad men from taking over when it was so obvious they were bad.

Got it now.

Different kind of Sunday scaries tonight, if I’m honest.

a woman in a sports bra is dancing in front of a lamp with #schittscreek written on it ALT: a woman in a sports bra is dancing in front of a lamp with #schittscreek written on it

Cue the overly dramatic gasp face when I heard TikTok was “saved” in just 12 hours—by the same folks that started the whole ban conversation in the first place.

Omg what!? Who could have seen that coming? 🙄

❇️ Communications ≠ PR (PR is one slice of the comms pie).
❇️ Brand drives revenue—one can’t thrive without the other.
❇️ Thought leadership builds trust and fosters connection.
❇️ Comms leaders deserve a seat at the table.

2 decades in brand and communications means plenty of firmly held beliefs.

🧵 Hills I will die on as a communications leader:

❇️ PR ≠ Press Release.
❇️ The Oxford comma is non-negotiable.
❇️ Press releases are tactics—not a strategy.
❇️ Em dashes are a sign of intelligent writing (not AI).
.
.
.

So does this mean I have to start making videos now?

😬

My friend said she's getting this message now when she logs in to TikTok.

I guess it's officially offline now?

Welcome, TikTokers! 👋

We're pretty nice here. Please keep it that way.

Comms professionals are getting crushed, and it’s not their fault.

The job market is brutal. Budgets are being slashed.

So I went on the Axios HQ podcast, WordBirds to talk about:

💡 Why comms gets undervalued.
💡 How leaders can reposition comms as a strategic business driver.

lnkd.in/eCsFTR7C

a woman in a white dress is standing in a hallway with her arms outstretched in front of a fire extinguisher . ALT: a woman in a white dress is standing in a hallway with her arms outstretched in front of a fire extinguisher .

When I finally emerge from my bedroom/cave at 11am after my body staged a sleep intervention.

🥱

I may be overcommiting myself a bit these days. Or it’s all the “first full week of January” energy getting to me. I don’t know, but I’m exhausted.

Hope your weekend is restful!

If I’m in charge of brand guidelines, we’re going all-in on the Oxford comma.

❤️‍🔥

That's the whole post.

Oh my gosh me too. I don’t know the area well enough to know where things are other than that it’s in the evacuation zone. I sure hope the horses made it, I saw some people were rescuing other peoples.

No, friends since grad school.

K is my friend too. 🙏 Small world. Been thinking about the horses since she texted. 😭

a man is sitting on a bed with the words that 's a real quick no ALT: a man is sitting on a bed with the words that 's a real quick no

"Nope." 🙅🏻‍♀️

I used to say "yes" to everything—I thought it made me indispensable.

But every "yes" was a "no" to deep work and other priorities.

Saying "no" isn’t about being difficult—it’s about leadership.

The best leaders focus on what drives impact.
💥 Prioritize. Set boundaries. Stay focused.

a man in a white shirt says have a blessed day in yellow letters ALT: a man in a white shirt says have a blessed day in yellow letters

So…tomorrow do we all just collectively circle back at once?

🙃

Brace yourselves, everyone.

The “just following up” emails are coming in hot, and the number of “Happy New Year!” messages might fry your last functioning brain cell.

But we got this. Good luck out there.

🫡

I do my best writing when I’m procrastinating on something more important.

✨ My best cleaning.
✨ Organizing.
✨ Editing.
✨ And learning entirely new skills.

I call it “productive procrastination,” and honestly, it’s how I get 90% of my life done. #ADHD

Happy Sunday to my fellow procrastinators!

He really is like screaming helpppppp me. But he was purring the whole time and promptly jumped back on her lap when she put him down. 😹

He has only himself to blame.

The most tolerant cat in the whole damn world.

Last year was a lot of big ups and downs. I’m choosing to focus on the positive as we kick off this new year.

My top 10 wins are a reminder that great things can happen even when things feel sh*tty.

Hope you are having a great start to 2025.

a man standing in a doorway with #schittscreek on the bottom right ALT: a man standing in a doorway with #schittscreek on the bottom right

Thinking of making this my OOO message this week.

😅

Are you working or are you off this week?

Did I tell myself I was going to go to bed early last night?

Yep. 👍

Did I instead stay awake until 3am writing content and DMing with people I barely know online?

Also yes. 🫠

Great start to the week.

I love him. We need more levity in our lives.