The Rugby Broadcast Report Issue 28: Rugby Media Rights Update & TV Guide #Rugby #RugbyBroadcast #SportsMedia
The Rugby Broadcast Report Issue 28: Rugby Media Rights Update & TV Guide #Rugby #RugbyBroadcast #SportsMedia
Some highlights from this week's newsletter:
โ Sky Sports quietly renews Super Rugby rights
โ 63% of viewers noticed in-play adverts โ and 59% of those reacted negatively
โ Leinster v La Rochelle outperforms EPL in Ireland
โ TNT Sports moves, again
www.rugbybroadcast.com/p/the-rugby-...
Hopefully Premier Sports Rugby launches soon but no sign of this yet unfortunately
TV guide for this weekend's action:
โ
๏ธSix Nations
โ
๏ธU20s Six Nations
โ
๏ธSuper Rugby
โ
๏ธIreland Club XV v Scottish Club XV
โ
๏ธTop 14
โ
๏ธRE Championship
โ
๏ธPWR
โ
๏ธChamp
โ
๏ธPREM Rugby Cup
โ
๏ธLeague One
โ
๏ธCeltic Challenge
#SixNations2026 | #GuinnessM6N
CONFIRMED: Sky to broadcast Super Rugby Pacific until 2028 in Ireland and the UK.
I checked Sky Go, will have a look on Sky Stream shortly
SUPER RUGBY ON SKY:
A number of Super Rugby fixtures have been added to Sky's listings.
Sounds like the broadcaster has signed a new deal with SANZAAR โ no confirmation from Sky or SANZAAR yet.
#SuperRugbyPacific
England v Wales delivered ITVโs biggest peak audience of 2026 so far, with 5 million viewers across ITV1 and ITVX.
The Six Nations fixture also attracted ITV's biggest sports audience of the year, with a 4.6 million average on ITV1 and ITVX.
Here's a screenshot from the PR.
Streaming access to TNT Sports is moving from discovery+ to HBO Max in the UK on March 26th.
As things stand in Ireland, TNT Sports will remain on NOW and will not be moving to HBO Max.
You're dead right. It's likely to be last minute this time around again.
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Some highlights from this week's newsletter:
โ Major Ireland internationals on FTA TV until 2029
โ RPTV secures Super Rugby in ๐บ๐ธ, still no broadcaster in Ireland or UK
โ Despite rumours of cancellation, Against the Head returns
โ In-play ads: yay or nay?
www.rugbybroadcast.com/p/the-rugby-...
๐จOver 37 hours of rugby๐จ
๐ฉWeekly newsletter๐
shorturl.at/3n3zS
โ
๏ธSix Nations
โ
๏ธU20s Six Nations
โ
๏ธIreland XV v England A
โ
๏ธItaly XV v Scotland A
โ
๏ธRE Championship
โ
๏ธPWR
โ
๏ธChamp
โ
๏ธPREM Rugby Cup
โ
๏ธLeague One
โ
๏ธScottish Premiership
โ
๏ธAIL
Every major Ireland international to be shown free-to-air from 2026.
www.rugbybroadcast.com/p/virgin-med...
That's right, Ireland only
Breaking: Virgin Media has secured exclusive broadcast rights to the new Nations Championship, which kicks off this year.
The broadcaster will also show fixtures from the Summer Nations Series and the Autumn Nations Series.
As noted in the newsletter last year, ITV is introducing adverts during its live coverage of the 2026 Six Nations.
This week's quote of the week was courtesy of @threeredkings.bsky.social
Some highlights from this week's newsletter:
๐บ ITV to show 124+ live internationals free-to-air
๐ค ROG in, Eddie Jones out
๐จ๐ฆ Premier Sports expands
๐ฎ๐น EPCRโs D2C model paying off in Italy
www.rugbybroadcast.com/p/the-rugby-...
RugbyPass to show Super Rugby in the US this season๐บ๐ธ
No update yet on a broadcast deal for Ireland or the UK. Sky's deal with SANZAAR ended in 2025.
๐จOver 40 hours of rugby๐จ
๐ฉWeekly newsletter๐
tinyurl.com/h7yb9mz2
๐URC x 8โฃ
๐ด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟPREM Cup x 1โฃ
๐ซ๐ทTop 14 x 4โฃ
๐ด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟChamp x 7โฃ
๐Celtic Challenge x 3โฃ
๐ด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟPWR x 4โฃ
โ๏ธAIL x 3โฃ
No update yet unfortunately. Will let you know once I know more
Premier Sports to broadcast Ireland XV v England A in Ireland and the UK and the broadcaster has launched a streaming service in Canada๐
www.rugbybroadcast.com/p/premier-sp...
ITV secures Nations Championship TV rights, extends Prem Rugby deal #Rugby #ITV #NationsChampionship
5 โ the number of Irish rugby matches that featured in the top 10 most watched programmes in Ireland in 2025, according to TAM Ireland/Nielsen Media.
CONFIRMED: ITV secures exclusive Nations Championship TV rights for the UK.
The broadcaster has also secured the rights to the Summer Nations Series in 2027 and the July Internationals and Autumn Nations Series in 2029.
In total ITV will show at least 124 games as part of the deal.
๐ฉSome highlights from this week's newsletter:
5โฃ Irish rugby matches featured in the top 10 most watched programmes in Ireland in 2025
๐ด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟThe PREM continues to attract strong viewership figures this season
๐บPotential Super Rugby blackout on linear TV
www.rugbybroadcast.com/p/the-rugby-...
No word yet unfortunately