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Amy Hupe

@amyhupe

She/her Design systems and content design consultant. Reckless shitposter. amyhupe.co.uk wearefrankly.co #DesignSystems #ContentDesign #WriteTheDocs

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06.06.2023
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Latest posts by Amy Hupe @amyhupe

Hive mind! My partner has fairly extensive bilateral sensorineural hearing loss and is meant to wear hearing aids but found the NHS ones very uncomfortable.

We’re looking at private options, and I’m wondering if anyone in my network has any recommendations?

06.03.2026 17:33 👍 1 🔁 4 💬 3 📌 0

For context, this is just personal information gathering to help me with decision making and reviewing offers while I look for my next client 🙏🏻

06.03.2026 12:31 👍 2 🔁 0 💬 1 📌 0

Hey folks, any content designers or design systems people who contract, I’m trying to get a picture of the state of the market at the moment. Are you finding roles more or less prevalent than usual right now? And are rates lower, about the same, or higher than what you’re used to? DM me if easier

06.03.2026 12:30 👍 5 🔁 5 💬 3 📌 0

I accidentally went to a sound bath the other day and felt quite nauseated and anxious. Why do people like this? What am I missing?

03.03.2026 15:08 👍 1 🔁 0 💬 0 📌 0
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Hello. Content design and design systems consultant

If you have an Amy-shaped hole in your team or know someone who does, drop me a message.

See amyhupe.co.uk for more info

Shares appreciated 🙏🏻

02.03.2026 19:23 👍 1 🔁 0 💬 0 📌 0
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Hello. Content design and design systems consultant

It’s that time again - I’m on the hunt for new clients from the beginning of April. I’m open to full or part-time contracts outside IR35.

I can help you with:

- design system consultancy, coaching, management or documentation
- content design
- UX writing
- technical writing

1/2

02.03.2026 19:23 👍 27 🔁 32 💬 1 📌 0

Loved your talk! Highlight of the day for me ♥️

28.02.2026 16:20 👍 3 🔁 0 💬 1 📌 0

Ugh!

27.02.2026 16:50 👍 0 🔁 0 💬 0 📌 0

Makes me lol when apps try to persuade you to turn on push notifications with the promise to “never miss a notification”. My dude, missing notifications is the whole point. Missing notifications is my joie de vivre.

27.02.2026 15:04 👍 35 🔁 3 💬 3 📌 1

How quickly we all forgot about Moo Deng

18.02.2026 13:58 👍 1 🔁 0 💬 1 📌 0

I’m going to start saying this to people I don’t like

15.02.2026 20:23 👍 4 🔁 0 💬 0 📌 0

I’m fairly sure I have the flu and I had a flu jab in November and let me tell you that if this is the vaccinated edition then I don’t even want to know what the full force version feels like

05.02.2026 11:46 👍 9 🔁 0 💬 0 📌 0

Mine literally FLEW across the room because I tried to stroke her when I had some on my hands

05.02.2026 09:30 👍 1 🔁 0 💬 0 📌 0

There’s a lot of Vick’s Vapor Rub in my life right now and as such I have made the discovery that my cat is viscerally afraid of menthol.

05.02.2026 09:01 👍 11 🔁 0 💬 3 📌 0

Right?! Very humbling and not in a good way

04.02.2026 14:50 👍 0 🔁 0 💬 0 📌 0

That is outrageous

04.02.2026 09:45 👍 0 🔁 0 💬 0 📌 0

I think I’ll keep going but yeah it’s not the same - it also doesn’t help that I just went from having 20 hearts and loads of stamina and good stuff and now I’m back to square one

04.02.2026 09:31 👍 1 🔁 0 💬 1 📌 0

Yes it does feel far fetched - somehow more so than all the goblins and fairies. Also frankly I’m not that imaginative, I like to have sensible constraints in place

04.02.2026 07:55 👍 2 🔁 0 💬 1 📌 0

I am in the thick of a nasty virus right now and am whiling away my time being late to the table with Zelda, Tears of the Kingdom.

For anyone else who went from Breath of the Wild to this - erm? Is it normal that I am completely overwhelmed?

04.02.2026 07:13 👍 11 🔁 0 💬 8 📌 0

Stay petty Dave House!

03.02.2026 19:55 👍 1 🔁 0 💬 0 📌 0

Broke my leg running to your website to see whose logo is now missing 👀

03.02.2026 19:36 👍 1 🔁 0 💬 1 📌 0

It’s a great idea! One of my favourite conferences is @ffconf.org and that’s in Brighton every November ❄️

03.02.2026 11:39 👍 1 🔁 0 💬 0 📌 0

I’ll be there!

30.01.2026 09:26 👍 1 🔁 0 💬 1 📌 0

I don’t remember and it doesn’t get mentioned in the entry. Probably I realised I was being quite unhinged about the whole thing.

29.01.2026 19:39 👍 2 🔁 0 💬 0 📌 0

“Not that I’m given to hyperbole” but my breakfast is delayed and I’ve used the word “cataclysm”.

29.01.2026 19:33 👍 5 🔁 0 💬 1 📌 0

Also “not that I’m given to hyperbole” mate. You are hyperbole personified.

29.01.2026 19:31 👍 3 🔁 0 💬 1 📌 0
A diary entry excerpt that reads: “Where the actual shit are my eggs? This is chaos. Carnage. Madness. A travesty. A calamity. A cataclysm. Not that I’m given to hyperbole but sometimes it’s called for and this is indeed one of those times. I’ll have to go and ask them in 2 minutes if it’s not here. The man’s breakfast isn’t here either so at least it isn’t just me. He ordered scrambled eggs. If he gets his first I will flip the table. And my lid. And the bird. And his eggs, in his face. “

A diary entry excerpt that reads: “Where the actual shit are my eggs? This is chaos. Carnage. Madness. A travesty. A calamity. A cataclysm. Not that I’m given to hyperbole but sometimes it’s called for and this is indeed one of those times. I’ll have to go and ask them in 2 minutes if it’s not here. The man’s breakfast isn’t here either so at least it isn’t just me. He ordered scrambled eggs. If he gets his first I will flip the table. And my lid. And the bird. And his eggs, in his face. “

LOL. Was trying to trace the dates of something in my diary from 3 years ago and safe to say 2023 Amy was really hanging by a thread there.

29.01.2026 19:30 👍 6 🔁 0 💬 2 📌 0

I have to google it every time

27.01.2026 11:46 👍 4 🔁 0 💬 2 📌 0

So I think we’ve all learned an important lesson here about listening to me

17.01.2026 10:45 👍 3 🔁 0 💬 0 📌 0

That’s what I’ve been SAYING

17.01.2026 10:43 👍 2 🔁 0 💬 1 📌 0