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James Breckwoldt

@jamesbreckwoldt

Senior Research Analyst @focaldata.bsky.social https://jamesbreckwoldt.substack.com https://scholar.google.co.uk/citations?user=lMLT7b8AAAAJ&hl=en&oi=ao

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12.10.2023
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Latest posts by James Breckwoldt @jamesbreckwoldt

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Why Watching Football on TV in Britain is Such a Rip-Off We have the all the worst of aspects of monopoly and competition without any of the upsides

I wrote this in December on why/how football on UK TV became so expensive and disjointed

06.03.2026 18:47 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Congrats (almost!)

06.03.2026 17:24 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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NEW: After Gorton & Denton, how should we understand the threat to Labour's left?

Big new @persuasionuk.bsky.social report out with @38degrees.bsky.social on 'progressive defectors' - Lab 2024 switchers to Greens, Plaid, SNP, Lib Dems.

Who are they, who are they not & what's moving them? 🧡

05.03.2026 17:13 πŸ‘ 86 πŸ” 44 πŸ’¬ 3 πŸ“Œ 11

I never thought I'd ever have a supervision meeting whist one of my supervisors has half way across the Hudson River in a kayak, but I can confirm that it happened haha

05.03.2026 13:27 πŸ‘ 6 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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A decision tree guide to political analysis for the cynical

03.03.2026 15:36 πŸ‘ 12 πŸ” 3 πŸ’¬ 0 πŸ“Œ 1
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A decision tree guide to political analysis for the cynical

03.03.2026 15:36 πŸ‘ 12 πŸ” 3 πŸ’¬ 0 πŸ“Œ 1
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Great to speak with @meganekenyon.bsky.social of @newstatesman1913.bsky.social on location about the result in Gorton and Denton, including the role of party blocs!

Clipped my bit below, but you can watch the whole video here (bonus, there is a cat!):
youtu.be/dUh_1XuAg-g?...

01.03.2026 10:42 πŸ‘ 16 πŸ” 7 πŸ’¬ 1 πŸ“Œ 1
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Eluned Morgan pledges to "end homelessness in Wales by 2034".

This will seemingly replace their previous 2021 plan to "end homelessness by 2026".

02.03.2026 10:30 πŸ‘ 33 πŸ” 15 πŸ’¬ 2 πŸ“Œ 4

I still think Con would have lost in 2024 anyway due to inflation/partygate/corruption/NHS waiting lists etc. driving away swing voters

But massive legal migration rules liberalisation + channel boats not being stopped made it existential because it meant they lost right bloc too

01.03.2026 20:12 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

If anything Reform voters would have been easier for Cons to win back than Labour winning Greens back is now.

Con-Reform switchers had one salient demand (make migration go down)

Lab-Green switchers have many more / much wider policy demands + more abstract demands (eg "fairness" and "equality")

01.03.2026 20:12 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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It's not clear how someone could hold both of these opinions at same time (I know you don't) and still be coherent

01.03.2026 20:12 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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I was more annoyed at asymmetry between analysis offered for how to win such voters back.

I agree with second of these below... BUT I agree with it applied to both Con/Ref (when Cons were in government) and now with Lab/Green

(As long as it means actual outcome changes not just rhetorical changes)

01.03.2026 20:12 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Sorry I think my initial post was too snarky/unclear

I actually do think (in government) Tories/Labour could have / can win voters back from party on same ideological side whose values core voters like – IF they broadly deliver on what those voters want / care about (eg getting Brexit done in 2019)

01.03.2026 20:12 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Yeah but the same on delivery was true of the Conservatives. RW voters want:
- low, controlled migration
- tax burden not increased
- petty crime not going unsolved/uninvestigated

They delivered none of that 2019-24, so rhetoric and promises became meaningless to stop rise of Reform

01.03.2026 11:07 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

tbf they also have themselves to blame for the sudden appearance of competition on their right.

"I can't believe a right-wing populist challenger is overtaking us after we let immigration reach almost 1 million!"

01.03.2026 11:02 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

100%

A median voter strategy is always the best strategy... as long as you have an accurate picture of who the median voter is!

An apolitical (or apartisan) provisional lower-middle class voter who just wants a nice life

01.03.2026 11:00 πŸ‘ 7 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I'm being deliberately provocative, but it's been weird to see people who have spent the last 10 years saying "the Conservatives can't out-Reform Reform" now saying "it's imperative for Labour to move left on migration/EU/welfare/tax/Gaza to win back Green switchers"

01.03.2026 10:42 πŸ‘ 7 πŸ” 0 πŸ’¬ 6 πŸ“Œ 0

Wasn't the Conservatives β€œchasing voters from party on same side ideologically whose values your core voters like” been the big Bluseky academic consensus of a bad strategy in the last 10 years?

Why would outcome be different if Labour does the same for the Greens?

01.03.2026 10:42 πŸ‘ 6 πŸ” 0 πŸ’¬ 4 πŸ“Œ 0
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28.02.2026 08:32 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Both are true. The right are clearly learning to break tactically, but do is the left bloc. I would say a 9pt swing needs to be tested against a more unified left bloc vote - gains for sure, but how much?

28.02.2026 00:10 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

Is it:

a) "hahaha Reform lost and the Conservatives lost their deposit hahaha"

or

b) The "right bloc" vote share was up 9pp on 2024 in a very unfriendly constituency and the Conservatives losing their deposit shows the right are learning how to tactically vote

27.02.2026 18:32 πŸ‘ 5 πŸ” 0 πŸ’¬ 0 πŸ“Œ 1
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100% agree

This is such a huge issue for them and I wrote this back in December about how big of a deal I thought anti-Labour tactical voting (from both swing and progressive voters) would be in 2026

jamesbreckwoldt.substack.com/p/two-voting...

27.02.2026 16:20 πŸ‘ 14 πŸ” 3 πŸ’¬ 1 πŸ“Œ 0
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I wrote this back in December about how big of a deal I thought anti-Labour tactical voting would be in 2026

jamesbreckwoldt.substack.com/p/two-voting...

27.02.2026 08:16 πŸ‘ 5 πŸ” 5 πŸ’¬ 0 πŸ“Œ 0
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I wrote this back in December about how big of a deal I thought anti-Labour tactical voting would be in 2026

jamesbreckwoldt.substack.com/p/two-voting...

27.02.2026 08:16 πŸ‘ 5 πŸ” 5 πŸ’¬ 0 πŸ“Œ 0
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Me in the D.Tel today www.telegraph.co.uk/news/2026/02...

16.02.2026 08:29 πŸ‘ 10 πŸ” 6 πŸ’¬ 1 πŸ“Œ 1

πŸ˜”

15.02.2026 16:39 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

They should be paying people to watch at the minute!

15.02.2026 16:34 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Nick Vivyan, Chris Hanretty (@chanret.bsky.social) and I have a new book out: β€œIdiosyncratic Issue Opinion and Political Choice”. The core of the book is making the argument that citizens’ views about political issues neither reduce to an ideological orientation nor to a lack of substance. (1/10)

13.02.2026 14:42 πŸ‘ 45 πŸ” 23 πŸ’¬ 3 πŸ“Œ 1

Lib Dem voters sat in middle (surprise!) when it came to attitudes towards economic growth when I looked at this

jamesbreckwoldt.substack.com/p/what-do-th...

11.02.2026 10:41 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Why Right-Wing Parties Winning Elections Didn’t Mean The Right Won the Culture War As explained by Daft Punk, Darth Vader, The Wicked Witch of the West, Groundskeeper Willie, Wet Leg and Emperor Palpatine

Take your mind off the news by reading about a lighter subject... right-wing culture warriors!

Why I think right-wing parties winning elections didn't mean they won culture war, using quotes/lyrics:
- Daft Punk
- Darth Vader
- Wicked Witch of the West
- Groundskeeper Willie
- Wet Leg
- Palpatine

10.02.2026 09:27 πŸ‘ 3 πŸ” 2 πŸ’¬ 1 πŸ“Œ 1