Sarah Marshall

We 💙 links!

Starting this week, we've made it even easier for newsrooms and more to track how much traffic Bluesky is sending to their sites.

For those setting up analytics, Bluesky's referrer is go.bsky.app.

Also for those at SEO for News Meetup in Munich, here's Frankie, our OpenAI-powered SEO analytics chatbot, created by @maxprin.com (based on OpenAI's 'reasoning' model, o3-mini) #ness

For those at SEO for News in Munich (where I'm on a panel), this is for the bit where we talk about AI Overviews #ness

Brief break from hawking The Onion to tell everyone I just subscribed to Wired. Please support publications who do brave work right now.

www.wired.com/v2/offers/wi...

Nieman Lab's Predictions for Journalism 2025 Each year, we ask some of the smartest people in journalism and digital media what they think is coming in the next 12 months. Here’s what they had to say.

2/2

@pcheung630.bsky.social
@samcholke.bsky.social
@sarahemarshall.bsky.social
@scstars.bsky.social
@baekdal.bsky.social
Lynn Walsh
Ritvvij Parrikh

Final installment publishes tomorrow!

www.niemanlab.org/collection/p...

Focus on the “flabby middle” of the audience funnel "Audiences need to 'try before they buy.'"

"Your New Year’s resolution should be to get a fatter middle," @sarahemarshall.bsky.social writes. "You should widen the waistline of the audience funnel, paying more attention to the engaged middle than the fly-by traffic at top."

Features Director, Wired WIRED is where a better future is imagined. For three decades, we have been the indispensable guide to a world in constant transformation. We cover humanity’s biggest challenges, from climate change t...

Job Alert: @wired.com is hiring a Features Director to lead our most ambitious reporting and storytelling projects, and oversee our print mag. This is a once-in-a-career job, and we'll kick off hiring in January. Share, send recs, and apply ASAP.

condenast.wd5.myworkdayjobs.com/CondeCareers...

For news sites, the audience funnel was once an inverted triangle. It should now be an inverted trapezoid. If the top of the funnel is getting narrower (thanks Meta, Google), we must focus on engaging the people in the middle. My annual @niemanlab.org predictions: www.niemanlab.org/2024/12/focu...

ChatGPT Search creeps closer to Google – OpenAI's Ship-mas brings Maps for Local Search, improved results for navigational queries, and live mode with Search Glenn Gabe covers new features in ChatGPT Search, including Local Search with Maps, changes for navigational queries, and Search being integrated with live mode.

Some big ChatGPT Search additions: Day 8 of ship-mas from OpenAI revealed important new features for ChatGPT Search. Here's my latest post -> ChatGPT Search creeps closer to Google – OpenAI’s Ship-mas brings maps for Local Search, improved results for navigational queries, and live mode with Search

Kicking off the SEO for News meetup, London edition! @jshehata1.bsky.social

This is a great summary. Everything you need to know about Site Reputation Abuse Google's "constantly moving goalposts"... Look forward to discussing tomorrow at #ness2024, @polemicdigital.com