The State of Creator Journalism 2025 | Muck Rack
Muck Rack talks to more than 500 self-publishing creator journalists to better understand the increasingly relevant journalist archetype
Muck Rack's first State of Creator Journalism is here:
π¬ 50% of creator journalists have been self-publishing 5+ yrs
π± 60% are more likely to see social media as essential
π 82% say PR pitches inspire storiesβbut relevance is off
π€ 1 in 3 see PR pros as essential
Read: muckrack.com/research/sta...
28.10.2025 14:36
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Generative Pulse now runs on GPTβ5, bringing sharper summaries and smarter analysis of what AI is saying about your brand, competitors, and the media.
Love being with a company like Muck Rack that is on top of how AI impacts PR and journalism.
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08.08.2025 20:52
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Get your public relations wins and earned media hits to show up in AI chat responses through intel from Generative Pulse, Muck Rack's new feature that helps you discover and analyze how you and your competitors are showing up in AI searches.
#muckrack #pr #publicrelations #generativepulse #AI
30.07.2025 21:25
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The State of Journalism 2025 | Muck Rack
Fresh insights from 1,500+ journalists on how they work, what drives their coverage, and how PR pros can break through.
"More than 1/3 of journalists identify mis- and disinformation as the the most serious threat to journalismβs future, surpassing public trust and funding concerns."
Muck Rack's State of Journalism Report reveals what journalists are worried about, thinking, and doing.
muckrack.com/research/the...
10.06.2025 16:31
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The State of Work-Life Balance in Journalism
The new 2025 State of Work-Life Balance in Journalism report is here, looking at topics such as stress, burnout, vacation time and working arrangements.
Learn more about the report's findings on the blog: muckrack.com/blog/2025/03...
25.03.2025 12:45
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PR moves fast. Keeping up with conversations across social media just got easier. π
Starting this week, social listening is integrated into the Muck Rack platform! #PR #PublicRelations
14.02.2025 22:53
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@muckrack.bsky.social is continuing to grow! Love working here
07.01.2025 22:34
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