Mark Gurman

Hands-On: Apple’s New MacBook Neo, iPhone 17e and Other New Products Apple Inc. this week unveiled a slate of new products, including the $599 MacBook Neo — its first true low-end laptop — and the iPhone 17e. The company also announced updated versions of the MacBook P...

Hands on with the MacBook Neo, new iPhone 17e, new MacBook Pro, MacBook Air and Studio Displays www.bloomberg.com/news/article...

Apple Launches $599 MacBook Neo, Threatening Windows PC Market Apple Inc. rolled out the $599 MacBook Neo in its biggest push yet into low-end laptops, aiming to challenge Windows PCs and Chromebooks for budget-minded shoppers.

Apple rolled out the $599 MacBook Neo in its biggest push yet into low-end laptops, aiming to challenge Windows PCs and Chromebooks for budget-minded shoppers.

www.bloomberg.com/news/article...

Apple Launches iPhone 17e and M4 iPad Air, Starting Product Wave Apple Inc. rolled out the iPhone 17e, the latest version of its lower-end smartphone, and a faster version of the iPad Air, kicking off a wave of new products.

Apple rolled out the iPhone 17e, the latest version of its lower-end smartphone, and a faster version of the iPad Air, kicking off a wave of new products. www.bloomberg.com/news/article...

Apple’s Touch MacBook Will Stop Well Short of a Mac-iPad Hybrid Apple’s upcoming touch-screen MacBook Pro will show the company is still far from combining the Mac and iPad. Also: Apple is preparing its retail stores for significant interest in this coming week’s ...

Apple is preparing retail stores for a major influx of customers in response to this week’s new products. Here’s what I’m expecting and details on the preparation. www.bloomberg.com/news/newslet...

Apple’s Touch MacBook Will Stop Well Short of a Mac-iPad Hybrid Apple’s upcoming touch-screen MacBook Pro will show the company is still far from combining the Mac and iPad. Also: Apple is preparing its retail stores for significant interest in this coming week’s ...

Among the new Apple AI announcements coming at WWDC this year: Replacing the Core ML development framework with a new Core AI www.bloomberg.com/news/newslet...

Apple’s Touch MacBook Will Stop Well Short of a Mac-iPad Hybrid Apple’s upcoming touch-screen MacBook Pro will show the company is still far from combining the Mac and iPad. Also: Apple is preparing its retail stores for significant interest in this coming week’s ...

Power On: Apple’s upcoming touch-screen MacBook Pro will show the company is still far from combining the Mac and iPad. A deeper look at the touchscreen plans. www.bloomberg.com/news/newslet...

Apple’s Touch-Screen MacBook Pro to Have Dynamic Island, New Interface Apple Inc.’s long-awaited foray into touch-screen laptops will bring major changes to the Mac interface, including the addition of the iPhone’s Dynamic Island feature, according to people familiar wit...

NEW: Apple’s touch-screen MacBook Pro will have the Dynamic Island and a new interface that moves between touch and point-and-click to fit what the user wants at the given time. www.bloomberg.com/news/article...

Apple to Roll Out Made in America Mac mini as Part of Trump Spend Push Apple Inc. on Tuesday said it will start building Mac mini desktop computers in Houston later this year, part of a push to do more manufacturing in the US.

Apple is going to start making some Mac minis in the U.S. later this year. Seems like it’ll replace the Mac Pro as its lone domestically assembled device. www.bloomberg.com/news/article...

Apple’s Next Big Thing Is a Push Into Visual Artificial Intelligence Apple CEO Tim Cook is signaling that Visual Intelligence will be the defining feature of the company’s push into wearable AI devices. Also: What to expect from Apple’s first product launches of the ye...

Power On: Tim Cook, like he did before the Apple Watch and Vision Pro, is dropping hints about Apple’s new next big thing: AI wearables centered around Visual Intelligence. www.bloomberg.com/news/newslet...

Apple Ramps Up Work on Glasses, Pendant, and Camera AirPods for AI Era Apple Inc. is accelerating development of three new wearable devices as part of a shift toward artificial intelligence-powered hardware, a category also being pursued by OpenAI and Meta Platforms Inc.

BREAKING: Apple is ramping up work a trio of AI wearables: Smart Glasses, AirPods with Cameras, and a Pendant that can be worn as a necklace or pinned to clothes. New details on all of the devices. www.bloomberg.com/news/article...

Tesla CarPlay Held Back by Need for Wider Adoption of Apple’s iOS 26 Tesla’s plan to start supporting CarPlay in its vehicles has been held back by the need for changes in iOS 26’s Maps app. Also: Apple hits fresh snags with its attempt to revamp Siri; new details on i...

Power On: Tesla’s planned addition of CarPlay has been held back by compatibility problems that had to be resolved in iOS 26. www.bloomberg.com/news/newslet...

Apple’s Latest Attempt to Launch the New Siri Runs Into Snags Apple Inc.’s long-planned upgrade to the Siri virtual assistant has run into snags during testing in recent weeks, potentially pushing back the release of several highly anticipated functions.

NEW: Apple’s long-planned upgrade to the Siri virtual assistant has run into snags during testing in recent weeks, potentially pushing back the release of several highly anticipated functions to at least iOS 26.5 and iOS 27. www.bloomberg.com/news/article...

Apple Prepares to Kick Off 2026 With the iPhone 17e, New iPads and Macs Apple is going to begin a 2026 product blitz with the iPhone 17e, updated iPads and fresh Macs. Also: Here’s exactly what CEO Tim Cook told employees about immigration, artificial intelligence and the...

The iPhone 17e will be priced at the same $599 as the iPhone 16e and add new chips and MagSafe; the new entry iPad will get the A18 chip and Apple Intelligence and the iPad Air will move to the M4 chip. www.bloomberg.com/news/newslet...

Apple Prepares to Kick Off 2026 With the iPhone 17e, New iPads and Macs Apple is going to begin a 2026 product blitz with the iPhone 17e, updated iPads and fresh Macs. Also: Here’s exactly what CEO Tim Cook told employees about immigration, artificial intelligence and the...

Here’s exactly what Tim Cook told employees in last week’s all-hands meeting about immigration, future growth, a 50th Apple anniversary celebration and more. www.bloomberg.com/news/newslet...

Apple Prepares to Kick Off 2026 With the iPhone 17e, New iPads and Macs Apple is going to begin a 2026 product blitz with the iPhone 17e, updated iPads and fresh Macs. Also: Here’s exactly what CEO Tim Cook told employees about immigration, artificial intelligence and the...

Apple’s first iOS 26.4 beta — planned to include parts of the new Siri — for developers is scheduled for the week of Feb. 23. There’s also a product launch scheduled for the week of March 2. www.bloomberg.com/news/newslet...

Apple Prepares to Kick Off 2026 With the iPhone 17e, New iPads and Macs Apple is going to begin a 2026 product blitz with the iPhone 17e, updated iPads and fresh Macs. Also: Here’s exactly what CEO Tim Cook told employees about immigration, artificial intelligence and the...

Power On: Apple is about to kick off its 2026 product blitz, starting with the iPhone 17e imminently and new iPads and Macs. www.bloomberg.com/news/newslet...

Apple Plans to Allow Outside Voice-Controlled AI Chatbots in CarPlay Apple Inc. is preparing to allow voice-controlled artificial intelligence apps from other companies in CarPlay, according to people familiar with the matter, a move that will let users query AI chatbo...

NEW: Apple is preparing to allow voice-controlled artificial intelligence apps from other companies in CarPlay, a move that will let users query AI chatbots through its vehicle interface for the first time. www.bloomberg.com/news/article...

Apple Is Scaling Back Plans for New AI-Based Health Coach Service Apple Inc. is scaling back plans for a virtual health coach, according to people with knowledge of the matter, part of an effort to rethink how the company approaches the burgeoning market for wellnes...

NEW: Apple is scaling back plans for a long-anticipated AI-powered virtual health coach. It's no longer launching the service -- dubbed Mulberry -- and will instead launch some of the features as individual enhancements to the Health app over time. www.bloomberg.com/news/article...

Apple’s Historic Quarter Doesn’t Change the Need for AI Reckoning Apple’s blockbuster holiday quarter was impressive — but it shouldn’t give cover to avoid an AI reckoning. Also: A new MacBook Pro is planned for the macOS 26.3 release cycle; the company explores a c...

Power On: Apple’s blockbuster holiday quarterwas impressive — but it shouldn’t give air cover to avoid an AI reckoning www.bloomberg.com/news/newslet...

Apple Loses More AI Researchers and a Siri Executive in Latest Departures Apple Inc. has lost at least four more of its artificial intelligence researchers in recent weeks in addition to a top Siri executive, with the staff headed to employers such as Meta Platforms Inc. an...

NEW: Apple has lost at least four more of its artificial intelligence researchers in recent weeks in addition to a top Siri executive, with the staff headed to employers such as Meta and Google DeepMind. www.bloomberg.com/news/article...

Inside Apple’s AI Shake-Up and Its Plans for Two New Versions of Siri Apple shakes up its AI efforts with a Google partnership, management changes and two new versions of Siri. Also: The company gets ready to kick off its 2026 Mac launches and puts CEO candidate John Te...

Besides the iOS 26.4 Siri and iOS 27 chatbot Siri, Apple has been working on several other AI features including a revamped Safari to compete with OpenAI and Perplexity and several in-app chatbot experiences. Those are both in flux. www.bloomberg.com/news/newslet...

Inside Apple’s AI Shake-Up and Its Plans for Two New Versions of Siri Apple shakes up its AI efforts with a Google partnership, management changes and two new versions of Siri. Also: The company gets ready to kick off its 2026 Mac launches and puts CEO candidate John Te...

Power On: Apple shakes up its AI efforts with a Google partnership, management changes and two new versions of Siri. An inside look. www.bloomberg.com/news/newslet...

Apple Expands Hardware Chief’s Role in Latest Sign of CEO Candidacy Apple Inc. has expanded the job of hardware chief John Ternus to include design work, solidifying his status as a leading contender to eventually succeed Chief Executive Officer Tim Cook.

BREAKING: Apple quietly gave hardware chief John Ternus oversight of the company’s hardware and software design teams at the end of last year, marking the first evidence he is being groomed for the eventual Apple CEO role. www.bloomberg.com/news/article...

Apple to Revamp Siri as a Built-In iPhone, Mac Chatbot to Fend Off OpenAI Apple Inc. plans to revamp Siri later this year by turning the digital assistant into the company’s first artificial intelligence chatbot, thrusting the iPhone maker into a generative AI race dominate...

BREAKING: Apple is overhauling Siri this fall in iOS 27 and macOS 27 and turning it into its first full-fledged chatbot, looking to fend off OpenAI’s ChatGPT and seriously compete in the generative AI space. www.bloomberg.com/news/article...

Apple chips chief Johny Srouji to his division this morning: “I love my team, and I love my job at Apple, and I don’t plan on leaving anytime soon.” www.bloomberg.com/news/article...

An in-depth look at Apple’s executive and engineering exodus, with several Cook direct reports leaving and the company’s engineering ranks losing talent to OpenAI, Meta and a slew of startups. www.bloomberg.com/news/article...

Apple Rocked by Executive Departures, With Chip Chief at Risk of Leaving Next Apple Inc., long the model of stability in Silicon Valley, is suddenly undergoing its biggest personnel shake-up in decades, with senior executives and key engineers both hitting the exits.

BREAKING: Apple’s chip chief Johny Srouji informed CEO Tim Cook he is seriously considering leaving the company and would likely continue his career elsewhere rather than retire. Apple is urgently pushing to keep him. He remains at least for now. www.bloomberg.com/news/article...

Apple Design Executive Alan Dye Poached by Meta in Major Coup Meta Platforms Inc. has poached Apple Inc.’s most prominent design executive in a major coup that underscores a push by the social networking giant into AI-equipped consumer devices.

BREAKING NEWS: Apple’s top design executive Alan Dye is leaving the iPhone maker to become the Chief Design Officer at Meta in a blockbuster coup for the social networking giant and big loss for Apple. www.bloomberg.com/news/article...

Apple Cuts Jobs Across Its Sales Organization in Rare Layoff Apple Inc. has eliminated dozens of sales roles in a bid to streamline the way it offers products to businesses, schools and governments, marking a rare layoff for the iPhone maker.

NEW: Apple lays off several dozen employees across its sales division who are focused on selling to enterprises, government agencies and schools. The rare job cuts took place this month. www.bloomberg.com/news/article...

Apple iOS 27 to Be No-Frills ‘Snow Leopard’ Update, Other Than New AI Apple’s next major iPhone software update — iOS 27 — will have two major elements: quality improvements and artificial intelligence features. Also: The report on Tim Cook’s imminent departure as CEO i...

OpenAI’s new hardware division built around Jony Ive’s secretive startup has ramped up hiring of Apple engineers. The group has brought on about 40 new engineers in the last month or so, with many of them coming from Apple’s hardware group. Details here: www.bloomberg.com/news/newslet...