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Grant Owens

@grantowens

Advertising | Strategy | NYC Chief Strategy Officer at Critical Mass Formerly: NYU, Razorfish, Euro RSCG

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11.12.2023
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Latest posts by Grant Owens @grantowens

DO IT ANYWAY
DO IT ANYWAY YouTube video by CaseyNeistat

Marathon day is my favorite day in the city. Hereโ€™s just one example why. Bravo @casey.nyc And Bravo Logan! youtube.com/watch?v=-jCQ...

24.02.2026 18:12 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

The football said โ€œTogether we are Americaโ€

09.02.2026 01:36 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
Preview
Stereogum soldiers on in the era of streaming and AI Stereogum Founder Scott Lapatine on the importance of independent media in the age of AI slop and algorithms.

Stereogum says Google's switch to AI Overviews reduced its ad revenue by *70 percent* www.theverge.com/entertainmen...

17.11.2025 16:26 ๐Ÿ‘ 242 ๐Ÿ” 75 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 27
Preview
AI Anxiety Hits โ€˜SNLโ€™ A memorable sketch tackled what happens when cutting-edge technology ends up disappointing Grandma.

Without overdoing it, last nightโ€™s โ€œSNLโ€ captured something fundamental about the growing cultural resentment surrounding AI, writes Michael Tedder:

17.11.2025 16:45 ๐Ÿ‘ 62 ๐Ÿ” 11 ๐Ÿ’ฌ 2 ๐Ÿ“Œ 0
Grant Owens, Chief Strategy Officer, Critical Mass, Omnicom | TITV on the Ground at Adobe MAX 2025
Grant Owens, Chief Strategy Officer, Critical Mass, Omnicom | TITV on the Ground at Adobe MAX 2025 YouTube video by The Information

youtube.com/watch?v=4Lld...

30.10.2025 23:37 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Whatโ€™s the key message democrats need to convey during the midterms?

03.12.2024 00:52 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

The OG content creatorsโ€”journalistsโ€”are here in force, giving Bluesky major gravitational pull.

26.11.2024 18:00 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
Preview
Is a Brand Invasion Coming for BlueSky? Not Exactly The social networkโ€™s business model isnโ€™t reliant on ads. What does this mean for its long-term survivalโ€”and your hopes of getting a true Twitter substitute?

Brands will go where people are, and 20M+ ainโ€™t no small number. But I like that Bluesky will, atleast initially, require that brands/coโ€™s bring content of valueโ€ฆ www.inc.com/sam-blum/is-...

24.11.2024 01:19 ๐Ÿ‘ 4 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

You giving out tote bags?

22.11.2024 23:09 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

If the new Jaguar brand effort doesnโ€™t ignite the advertising community on Bluesky, nothing will.

21.11.2024 01:38 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0