Nat Ives

Exclusive | Dos Equis Brings Back the Most Interesting Man in the World Jonathan Goldsmith, now 87, returns to a beer business that has changed plenty since his last appearance for Dos Equis.

The Most Interesting Man in the World's new mission might be a challenge, even for the man once described as able to parallel park a train www.wsj.com/articles/dos...

Jaguar’s Rebrand Caused an Uproar. Its Boss Has No Plans to U-Turn. Jaguar’s new-money look and marketing strategy have annoyed plenty of its fans, which, according to its managing director, means the plan is working.

No Cracker Barrel moves here. Jaguar says only 15% of current customers will buy post-rebrand - and that's fine www.wsj.com/articles/jag...

Serena Williams Is the Surprising New Face of Weight-Loss Drugs After years of GLP-1 ads spotlighting anonymous bellies and dancing commercial actors, telehealth firm Ro is ushering in weight-loss drugs’ celebrity-endorsement era.

www.wsj.com/articles/ser...

A Hot Protein Bar Company Has Added a Wild New Product: Frozen Cod Fillets David hopes selling fish will make an impression on both shoppers and critics of processed food.

Cod is the new protein bar www.wsj.com/articles/a-h...

The Last Stock Photographers Await Their Fate Under Generative AI They survived the disruptive advent of digital cameras and online sales. Now stock photographers are bracing themselves for the next great tech shock: generative AI.

Will companies still buy real stock photos in the age of AI? Photographers fear the answer is no.

A man and his son sit in a truck watching people emerge from a synagogue in a scene from an ad in the Stand Up to Jewish Hate campaign

A Super Bowl ad urging viewers to “Stand Up to Jewish Hate” will run alongside commercials for M&Ms, Coors Light and FanDuel