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John Long

@janthonylong

Author, ZOMBIE BRANDS (coming Feb. 2026) | ECD, Digitas | Former Ogilvy, Huge, The Economist | Cannes, Clio, Effie | Webby+Effie Judge. Let's go Knicks. ๐Ÿ‡บ๐Ÿ‡ธ/๐Ÿ‡ฎ๐Ÿ‡น

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17.11.2024
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Latest posts by John Long @janthonylong

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Writing Crystalized Thinking At Amazon. Is AI Muddying It? Amazonโ€™s famously writing-centric culture is being aided by generative AI. What does that say about the companyโ€™s culture, priorities, and future?

This piece is fascinating. Amazon is encouraging the use of AI to draft its famous "six-pagers" - which undermines the whole purpose of writing the document in the first place. Writing is thinking; pressing an AI button is not. www.bigtechnology.com/p/writing-cr...

23.02.2026 11:59 ๐Ÿ‘ 1 ๐Ÿ” 2 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 2
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I argued in "Zombie Brands" that too many brands are stuck on the same Spotify playlist. Then the Super Bowl proved the point. Fifteen brands all used songs from the last century, all of wh... I argued in "Zombie Brands" that too many brands are stuck on the same Spotify playlist. Then the Super Bowl proved the point. Fifteen brands all used songs from the last century, all of which have b...

I wrote in the book that Zombie Brands are all stuck on the same Spotify playlist. Then the Super Bowl proved the point.

www.linkedin.com/posts/johnal...

23.02.2026 16:08 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Preventing the Rise of โ€˜Zombie Brandsโ€™ | Muse by Clios When the heart and soul of a brand diminishes and its messaging echoes those of its rivals, well then, you've found a zombie brand. John Long , ECD of Digitas, recently released a paperback version of...

Really enjoyed my chat with MUSE at The Clios about the inspiration for the book, the cure for zombification, and two brands that have avoided the disease all together.

musebyclios.com/advertising/...

21.02.2026 14:26 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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It's a clean sweep for ZOMBIE BRANDS: #1 in Advertising, Online Advertising, Writing for Advertising, and PR on Amazon's Hot New Releases.

Excited that the ideas are resonating.

18.02.2026 00:18 ๐Ÿ‘ 5 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

For months I've banged the drum that "not sure" has become the safe harbor answer for "Republicans who know Trump's probably wrong, but don't want to admit it."

Today's Economist/YouGov Poll: Is Donald Trump racist?
41% of Republicans have No Opinion.

d3nkl3psvxxpe9.cloudfront.net/documents/ec...

18.02.2026 01:12 ๐Ÿ‘ 1733 ๐Ÿ” 447 ๐Ÿ’ฌ 48 ๐Ÿ“Œ 35

But...Yglesias keeps telling me that all we need is a "moderate" to win. (eyeroll emoji)

18.02.2026 19:22 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Hey @profgalloway.com the Resist and Unsubscribe website is down. DOS attack?

18.02.2026 17:56 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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It's a clean sweep for ZOMBIE BRANDS: #1 in Advertising, Online Advertising, Writing for Advertising, and PR on Amazon's Hot New Releases.

Excited that the ideas are resonating.

18.02.2026 00:18 ๐Ÿ‘ 5 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

My God, the "For You" tab on Twitter is just an absolute cesspool of the worst people in the world.

17.02.2026 15:08 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Thanks, Jane!

15.02.2026 15:48 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

And @admadlad.bsky.social made this:

bsky.app/profile/did:...

15.02.2026 15:09 ๐Ÿ‘ 3 ๐Ÿ” 2 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

Hey advertising/marketing Blueskyers. Trying to wean myself off Elon's hellsite and hang here, full time. Anyone got a good follow list I can steal?

15.02.2026 14:55 ๐Ÿ‘ 3 ๐Ÿ” 1 ๐Ÿ’ฌ 2 ๐Ÿ“Œ 0
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The zombies are storming Bezosland.

Book is #1 in new releases, PR.

14.02.2026 20:56 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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ZOMBIE BRANDS is now #1 on Amazon's new releases in Advertising.

13.02.2026 23:40 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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More copies for media and podcasts.

31.01.2026 22:56 ๐Ÿ‘ 3 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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First paperbacks are in.

22.01.2026 14:28 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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zombie-brands.com

08.01.2026 14:16 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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I'm excited to announce that my new book, ZOMBIE BRANDS, is now available for pre-order.

zombie-brands.com

07.01.2026 16:34 ๐Ÿ‘ 3 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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14.12.2025 14:07 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Big Advertisers Appear Wary of CBS Newsโ€™ Bari Weiss Town Hall Format Many major advertisers appeared to sit out a new CBS News town hall format moderated by Bari Weiss and featuring a conversation with Erika Kirk

"During a Saturday-night town hall led by Bari Weiss, the recently named editor in chief of CBS News, most of Madison Avenue sought an off-ramp."

Ouch.

variety.com/2025/tv/news...

14.12.2025 13:41 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
landlords love to paint over door knobs

landlords love to paint over door knobs

pantone reveal day should come with a trigger warning for disappointment

it's literally landlord white

05.12.2025 01:41 ๐Ÿ‘ 26 ๐Ÿ” 5 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
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Omnicomโ€™s Troy Ruhanen: DDB axe & agency restructure based on โ€˜relevance, not legacyโ€™ | John Long | 26 comments "Winning at Cannes is one thing," Omnicom Advertising CEO Troy Ruhanen told The Drum. "Winning in the market is another.โ€ Is he right? Let's take a look. Here are the Cannes Lions Network of the Year...

The agencies that have won three of the past five Network of the Year awards at Cannes have just been shuttered. Why is this happening?

www.linkedin.com/posts/johnal...

04.12.2025 19:37 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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04.12.2025 19:25 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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I know a Speedy when I see one.

01.12.2025 19:07 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

What ya got on your wrist there? Speedmaster?

29.11.2025 13:03 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
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Olivia Nuzzi on X: "So proud of @bariweiss and @NellieBowles โค๏ธโค๏ธ https://t.co/wQL5KBrpoh" / X So proud of @bariweiss and @NellieBowles โค๏ธโค๏ธ https://t.co/wQL5KBrpoh

x.com/Olivianuzzi/...

18.11.2025 20:29 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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a man in a suit and tie with the words stop it above him ALT: a man in a suit and tie with the words stop it above him
18.11.2025 17:49 ๐Ÿ‘ 7 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Right, the question is do the plusses from "looking innovative for Wall St" outweigh the negatives of "our customers' response to knowing we made this with AI"? I'm not so sure!

18.11.2025 17:44 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
What Marketers Can Learn From Backlash To Coke AI Ads "Even sophisticated AI animations can appear cold or impersonal if they overshadow the story," said Top Marketing Agency CEO.

Just don't see the logic of Coke bragging about how they made their holiday ad. The audience doesn't care--until they find out it was AI, then they hate it.

www.mediapost.com/publications...

18.11.2025 15:34 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

And he happens to be Carl Bernstein and Nora Ephron's son.

14.11.2025 21:24 ๐Ÿ‘ 8 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0