Troy Sandidge

Tsunami : Silent T
Honest : Silent H
Knight : Silent K
Queue : Silent ueue

• • • • •

Marketing : Silent support. Loud Micromanagement.

🤣🤣🤣🤣🤣🤣

When you shift from confusion to clarity, from comparison to confidence, and from complication to control, you STOP CHASING clients, and they START CHOOSING you!

They need to feel sure about their investment, assured that they’re making the right decision, and secure in knowing they’ll get the results they want.

Because at the end of the day, people don’t just buy services. They buy CERTAINTY.

Just creating “more content” doesn’t solve that.

+ Be CLEAR about your value and why it matters to them.

+ Be CONFIDENT in your ability to deliver the desired outcome.

+ Giving clients a sense of CONTROL, making them feel secure in their decision to work with you.

What many don’t realize is that positioning can neutralize each of these negative Cs.

Just like you fight fire with fire, you fight the negative Cs with positive Cs!

The 5 Ss: Simple + Sustainable + Scalable + Structured + Strategic = keys to avoiding this.

Complication comes from poor systems that fail to effectively communicate, nurture, onboard, update, and maintain relationships throughout the process.

If you’re not positioned well, you end up competing in a race to the bottom, where clients start treating your offer like a value meal, trying to squeeze the most out of the lowest price. That’s a dangerous game.

Comparison happens because people naturally explore their options. They are constantly testing cost, and most will default to the cheaper choice unless they see clear value.

Confusion can be in the messaging, the tone, or the storytelling. If people don’t know or understand what you do, what they’re getting, and how the value justifies the price, they won’t move forward.

We all know confused minds don’t buy and complicated systems don’t convert, and unfortunately there’s always someone cheaper.

Clients not signing?
Proposals left on read?
Leads and referrals pipeline dry as a desert?

There are ONLY three reasons for it…

1. Confusion
2. Comparison
3. Complication

I’d love to connect and exchange value to cultivate a community of genuine people like yourself!

P.S. I’m also accepting new clients and job opportunities!

👋🏾 Enjoyed this post written by my own two opposable thumbs on my phone with no AI assistance in real time this morning?

I’m Troy Sandidge, a growth consultant with 15 years of building marketing strategies, systems, and solutions that grow businesses in a sustainable and scalable way…

TL’DR:

❌ STOP BROADCASTING.
✅ START CONVERSATING.

Any additional value coins you’d like to add on this or share your own thoughts and examples that work for you? Let’s discuss!

And you need a real strategy, not just outdated tactics everyone still lives by because one person posted about that got a lot of engagement one day…

Influence is earned, not bought.

Community is built, not fabricated.

Engagement takes genuine consistency, not pods.

Impact takes real effort, not “set it and forget it” mentality.

But coming on here thinking “if you build it they will come” and just tell tell tell on here you will not get anywhere but making a lot of noise but never music anyone wants to hear.

→ And the cycle continued to a point where now the value, influence, and insights are so strong monetary exchange entered the chat directly or indirectly because of it.

→ Then as the value was consistent advocates from that community emerged to then tell others of it.

→ A community was built around what a person shared that was found valuable over time where it brought forth acknowledgment, recognition, and further demand.

Every single person you see as “Top Dog” in your space, industry, topic of choice, or preferred content of choice, didn’t just plant a flag and people gathered immediately.

Don’t fall into the trap of simply broadcasting.

Enable the art of continuously conversating.

You don’t just claim TL.
The community deems you worthy of TL.

Without community influence doesn’t exist.

→ Ask us.
→ Invite us.
→ Show us.
→ Guide us.
→ Educate us.
→ Pour into us.
→ Spotlight us.
→ Challenge us.
→ Share with us.
→ Create with us.
→ Engage with us.
→ Demonstrate to us.

But don’t tell us…

Many come on here with the intentions to create that perception of a TL to an ICP or community marketplace.

And so they dive head first into the telling…

But it’s not about telling us the W.W.W.W.H.

The who, what, when, where, why, and how of thought leadership” right?

Nah… that’s where many on here get this all wrong.

And by the way, I can’t stand the word “thought leader” in the first place but I digress…

An image with a broadcast tower signal with words underneath saying: Stop Broadcasting. Start Conversating. The image was taken from Troy Sandidge’s presentation where he advises businesses how to use content marketing the proper way to win business.

→ Tell us what to do.
→ Tell us how to feel.
→ Tell us where to go.
→ Tell us what to think.
→ Tell us who to talk to.
→ Tell us when to move.
→ Tell us why it matters.

So… IG launches “Edits” as TikTok and Cap Cut goes down and then comes back in 24 hours 🤔💭

So IG/Edits vs TT/CC games huh?

*No regrets*