Michael Dubakov

Fibery's just got a new feel and a new homepage.

We've always been nerds making a product for nerds. Now we have the decency to tell you from four hundred paces.

Two camps are forming in AI Agents:

🐛 Vertical: Productivity tools building their own agents (Notion, ClickUp, etc.)
🦗 Horizontal: AI vendors like Anthropic and OpenAI building universal agents that connect to everything via MCP.

Which side are you betting on?

Fibery 2025: 85% MRR Growth While Cutting Marketing by 85% We cut marketing spend by 85% and grew MRR by 85%. No ads, no SEO, no influencers. Just positioning, pricing, onboarding, and a product that finally works.

9/ This year surprised us in the best way.
If you're a Fibery customer — thank you 🤗
If you're not, 2026 is a good time to try.
We move forward every day. Without hope and without despair. ♥️
Check the full post with much more details ↓
fibery.com/blog/startu...

8/ Our dreams for 2026:
😋 Become profitable in Q3 2026
😅 Make Fibery more powerful AND easier to use
😗 Build an honest and relatable brand that makes us (you included) proud
😍 Reach dopamine/cortisol ratio = 4

7/ 2026 product focus
We want to make Fibery powerful for nerds running orgs (aka architects) and simple for everyone else. Main themes:
1. Simplify Fibery for architects
2. Give architects tools to simplify workspaces for end users
3. Affect as many use cases as possible

6/ 2026 growth focus:
We’ll attract like-minded folks who share our values and spread the word.
- In the age of AI slop, we'll produce human, authentic & valuable content
- We'll create a new visual identity. Now that we understand who we are and who we serve, we'll make it obvious from a mile away.

5/ 🧘 The biggest shift was internal.
We finally admitted: we don't want to build simple products. We love complexity, abstractions, deep solutions. So we stopped hiding it.
Our brand and product is for people who need power, embrace complexity, understand abstractions, and share our culture.

4/ Great product development progress
The total value we delivered in 2025 is fantastic: 51 releases, 420 features and 1,400 bug fixes.
Mobile apps (6 years after first request). Dashboard, Gantt, Gallery views. Permissions overhaul, AI Agent, and tons of other features.

3/ The marketing paradox
We grew MRR by 85% while cutting marketing spend by 85%.
No ads. No SEO. No paid influencers.
Lesson: Get your basics right before investing heavily in marketing: positioning, pricing, onboarding.

2/ Fibery in 2025 by the numbers
Just some numbers to set the tone:

1/ Fibery in 2025. Finally a good year in review
📈 +85% MRR growth
📉 -85% sales and marketing expenses
🐛 13,500 new leads
💪 51 releases, 420 new features and 1400 fixed bugs
🫩 Engineering Bottlenecks
🍱 Product unification and polishing
🎁 fibery dot com
(and more ↓ 🧵)

“A Leader is one who understands that our Systems are only bounded by what we can dream.”

Are we doing better at @fibery.com ?

1/ 🙃 We just published our entire 2026 strategy document.
Most companies hide their strategy. We're publishing ours for everyone to see. It includes competitor analysis, financial targets, and the $300K we wasted. Here's what's in it 🧵.

🦄 Custom Fibery Integration Development with AI We tried to use AI for custom Fibery integrations development with some success. We’ve successfully created Linear, Stripe and Monday integrations and they often work from the first try. In the best case scenario you can get some working integration in 30 minutes (initial tools setup may take some time though). We’ve prepared repository template and prompts that you will use without any modification to get it done. Here is the guide how you can try it and create (and host) your own integration ...

🦄 Custom Fibery Integration Development with AI. Now you can implement custom integrations with Stripe, Linear, Monday or other tools in 30 mins. Check it out →
community.fibery.io/t/custom-fi...

What is success? You built a product and had your first release. You had some customers. You had a seed round. You had a small team. You worked hard. Things grew. You had a Series A. Few years passed. You had very har...

My new post is about... success. www.mdubakov.me/what-is-succ...

Dopamine and Cortisol from our customers Positive feedback helps us feel good, negative feedback helps us improve. We love both.

We've absorbed a lot of dopamine and cortisol from our leads and customers. Positive feedback helps us feel good, negative feedback helps us improve. We love both ↓
fibery.io/customers

My hero: "An acquaintance writes that a friend of his shared an office with one of the best now living physicists; this physicist’s work habit was to come into the office in the morning and then stare into the wall for 8 hours before going home"

I think we already found, next week we will know for sure

Zero-bugs policy is a myth Zero-bugs policy sounds great — but it’s a myth. Even top projects have bugs. Fix the critical 80% instead of chasing every tiny issue.

My new post: www.mdubakov.me/zero-bugs-po...

It appears we do not support Claude Code due to security concerns (they require support of dynamic port selection on localhost which we cannot do). We support Claude Desktop though

Malleable Software: code → low-code → no-code After my last post Malleable Software Will Eat the SaaS World many people assumed that I was talking about code-level tools only. But it is not exactly right, malleability lives on multiple layers — f...

As promised, now I write more often 💪. New piece: www.mdubakov.me/malleable-so...

Hi David, I will try to get the reply from our devs, but the MCP creator is enjoying his vacation, so it might be not so fast...

Malleable Software Will Eat the SaaS World In the AI era, the winners won’t be the tools you adapt to — they’ll be the tools that adapt to you. Let's take Linear. It is a beautiful, well-designed, simple but inflexible tool with little room f...

www.mdubakov.me/malleable-so...

I've been meaning to get to some data cleanup and refactoring in @fibery.bsky.social . My business has been in the platform fully, (bye-bye ClickUp) for a year now and there has been a lot of iterations. Fibery AI Build mode took a database merger from a planned 2.5 hours to 30 minutes 🤯

From a simple Todo App into a full Team Task Tracker in 20 mins (with AI + Fibery) YouTube video by Michael Dubakov

A more slick version of Fibery AI builder.
From a simple Todo App into a full Team Task Tracker in 20 mins (with AI + Fibery)

www.youtube.com/watch?v=mMb-...

📆 How Fibery builds Fibery: Weekly releases

For our team size, we ship a lot — we had 50 releases in 2024! Every Thursday, we release all completed features and bugs.

Why? To set the pace for our team, integrate changes quickly, and keep our customers happier each week. 🥹

So true

Fibery vs. Notion: Not Better, Just Different — A Deep, Honest Comparison Is Fibery better than Notion? Not exactly—but it is different. This detailed, founder-written guide compares Fibery and Notion in 2025, highlighting where each tool shines, where they fall short, and when it makes sense to switch.

New long read:
Fibery vs. Notion 2025: Not Better, Just Different

• Notion is simpler, Fibery is deeper
• Notion is beautiful, Fibery is interconnected
• Notion is great for starting fast, Fibery handles complex processes better

↓

fibery.io/blog/fibery...

No multiple relations in near future, maybe we get to it in Q3, but even that not clear...