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Alex Moss

@alexmoss

Principal SEO at Yoast, Co-Founder of FireCask

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16.07.2023
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Latest posts by Alex Moss @alexmoss

Schema.org Validator and Visualizer

And here is a link to our schema visualiser: schema-visualizer.yoast.com

03.03.2026 13:46 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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New: Futureproof your website for the agentic web with Yoast SEO Schema Aggregation Learn how the new Schema Aggregation feature can help search engines and intelligent agents better understand and use your content

Lastly, we have also launched a schema visualisation tool to view how everything is output. You can enable this feature today with the free version of Yoast SEO.

You can read more about this in our release notes post: yoast.com/yoast-seo-ma...

03.03.2026 13:46 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

For me, this is one of the first major ways the agentic web can ingest a site at scale, and with much more efficiency and context. It has also been so much fun to work with this alongside the team at Yoast, particularly the genius mind of @schlessera.dev

03.03.2026 13:46 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

- It merges duplicate entities so your "Author X" or "Article Y" exist as a single node instead of being re‑discovered on every URL.
- If you're using one of our paid plugins that extends schema even more (such as Yoast WooCommerce SEO adds product schema) this will be populated within the endpoint

03.03.2026 13:46 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

A few details to note about the endpoint:
- It's is cacheable with sub‑100ms responses
- It respects existing privacy and indexing settings
- It aggregates all indexable content without navigation noise

03.03.2026 13:46 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Under the hood, we now provide a standardised, deduplicated map of your entities via a single endpoint. An agent no longer needs to crawl all individual pages to understand its meaning but can now ingest an entire entity map with ease.

03.03.2026 13:46 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Schema.org - Schema.org Schema.org is a set of extensible schemas that enables webmasters to embed structured data on their web pages for use by search engines and other applications.

Built in collaboration with the Open Source and NLWeb team at Microsoft lead by RV Guha (co-creator of schema.org, RSS, RDF and other web standards) - we're introducing the Schema Aggregation feature: a "schemamap" endpoint that outputs your site's entire structured data map in one place.

03.03.2026 13:46 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Today at @yoast we’re shipping something I've actually wanted to see on the web for some time (even before working at Yoast) and am now honored to be part of the team to bring this to the masses...

03.03.2026 13:46 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 1
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πŸ’Έ Agentic Commerce: What SEOs Need To Consider (ACP & UCP) - Excellent analysis by @alexmoss.bsky.social going through: How SEOs must now include the agent as an additional consideration.

Read: www.searchenginejournal.com/agentic-comm...

12.01.2026 20:24 πŸ‘ 6 πŸ” 3 πŸ’¬ 0 πŸ“Œ 0
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a cartoon dog is sitting at a table with a cup of coffee in front of a fire with the words this is fine . ALT: a cartoon dog is sitting at a table with a cup of coffee in front of a fire with the words this is fine .

My talk "This is Fine!​ Why you don't need to panic about the future of SEO​"

05.09.2025 12:56 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Excited to be back in Amsterdam soon! πŸ‡³πŸ‡±

Next week I’ll be at the Digital Olympus event, and the week after that I’m speaking at @seobrein.bsky.social's sold-out SEO Meetup.

I’ll be sharing the stage with @lilyray.nyc, @lindahogenes.bsky.social and Frank van Dijk.

Who else will be there? πŸ‘‹

05.09.2025 12:56 πŸ‘ 2 πŸ” 1 πŸ’¬ 2 πŸ“Œ 0
AI-ready schema: Feeding Google’s answer engines with structured data
AI-ready schema: Feeding Google’s answer engines with structured data YouTube video by SE Ranking

Watch the video here: www.youtube.com/watch?v=bXZk...

25.07.2025 09:02 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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AI-ready schema: Feeding Google’s answer engines with structured data In our latest episode of the DoFollow Podcast, we sit down with Alex Moss, Principal SEO at Yoast and co-founder of FireCask, to dive deep into the evolving role of structured data in SEO.

Really enjoyed the conversation with @AndrewZarudnyi on @SERanking's Dofollow podcast where we chatted about structured data within the AI/LLM Search landscape. Thanks so much for having me!

πŸ”— seranking.com/dofollow-pod...

25.07.2025 09:02 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Digital Olympus Event | Sep 11, 2025 | Amsterdam, Netherlands A digital marketing conference in Amsterdam for top marketers ready to rethink old patterns. Join for strategies, learning and networking!

Link to the event and tickets: digitalolympus.net/digital-olym...

15.07.2025 13:37 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

Looking forward to seeing some amazing speakers including @aleyda.bsky.social @judithlewis.bsky.social @kevin-indig.bsky.social, @crystalontheweb.bsky.social @markwilliamscook.com @gfiorelli1.bsky.social @yagmursimsek.bsky.social and more!

15.07.2025 13:37 πŸ‘ 4 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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One event in Amsterdam this September isn't enough... I'll be attending the Digital Olympus Event!

⏰ 11th September 2025
πŸ“ Tobacco Theatre, Amsterdam
πŸ”— digitalolympus.net/digital-olym...

Can't wait! 😎 πŸ‡³πŸ‡±

15.07.2025 13:37 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
SEO meetup @ Amsterdam Arena Donderdag 18 september is het zo ver, dan komen we v.a. 16.30 samen met de community om te luisteren naar top sprekers en om te netwerken.

Register here: www.eventbrite.nl/e/seo-meetup...

08.07.2025 11:27 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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I'll be speaking at the next @seobrein.bsky.social meetup in Amsterdam this September where I'll be speaking alongside @lilyray.nyc, @lindahogenes.bsky.social & Frank van Dijk.

More tickets will be released - be sure to join the queue:

πŸ—“οΈ 18th Sep, 16:30 - 21:00 CEST
πŸ‡³πŸ‡± Amsterdam Stadium

08.07.2025 11:27 πŸ‘ 4 πŸ” 3 πŸ’¬ 2 πŸ“Œ 0
The SEO Update by Yoast - June 2025 Edition Register now for The SEO Update by Yoast - June 2025 Edition on crowdcast, scheduled to go live on June 24, 2025, 04:00 PM GMT+2.

Tune in in just under 3 hours to hear the latest in #SEO, #AI and #WordPress with Carolyn Shelby and I on this month's SEO Update by @yoast.com

www.crowdcast.io/c/the-seo-up...

24.06.2025 11:11 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Google Docs add-on Start optimizing where your content starts Yoast SEO Google Docs Add-On Create better content in Google Docs* with real-time SEO guidance powered by Yoast. Keep your workflow focused and your writing ...

Get writing and check it out! yoast.com/product/goog...

20.06.2025 12:04 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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🚨 New @yoast.com product alert! 🚨

Yoast SEO now has a Google Docs add-on, meaning you now get instant analysis on SEO, readability, and inclusivity as you write rather than only within the page editor of your CMS.

Oh, and it's already included within Yoast SEO Premium.

20.06.2025 12:04 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Update on Yoast AI Optimize for Classic Editor Read more about Update on Yoast AI Optimize for Classic EditorΒ  - from Yoast

We have now released an update that fixes this issue - more info here: yoast.com/yoast-seo-pr...

20.06.2025 12:02 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 1
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New: Future proof your website for tomorrow's visitors with Yoast SEO llms.txt With Yoast's new llms.txt feature, automatically highlight key content to improve AI visibility, no technical setup needed.

Release notes: yoast.com/yoast-seo-ju...

10.06.2025 13:24 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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🚨New feature klaxon from @yoast.com SEO! 🚨

We have now introduced our llms.txt generator for your #WordPress site! Update and enable - simple!

10.06.2025 13:24 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Thanks for this! How does one get added to this list?

14.11.2024 21:37 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0