It’s an interesting idea.
I asked Chat GPT to list everything it knows about me and I’m not sure even my mum knows more!
That deep data on millions of people could make advertising genuinely useful for users as well as the advertisers.
Alex Knapman is on secondment at Halfords as retail media lead.
I recently had a conversation that is well worth the time of anybody with an interest in retail media.
www.sixsells.co.uk/blog/retail-...
#retailmedia #advertising #media
Julie Chadwick, MD of Influencer at Dentsu, talks about the creator economy on The Six Sells Podcast.
www.sixsells.co.uk/blog/influen...
#creatoreconomy #influencermarketing
Ben Dimond, commercial director at Lumen Research, gives his thoughts on using attention data to predict business outcomes.
www.sixsells.co.uk/blog/attenti...
#attention #marketing
Pete Markey on The Six Sells Podcast gives his CMO view on a number of topics. #marketing #cmo
www.sixsells.co.uk/blog/marketi...
Well, it makes you laugh?! 😅
The LinkedIn nudge v nurture jobs to be done - www.linkedin.com/pulse/linked... #LinkedIn
Some beautiful #adtech humans out and about in London recently. #TrinityLunch 🧡
Part of me loves our new little
ghostwriter character, but I’m worried people won’t take us seriously.
Thoughts?
www.sixsells.co.uk
Gavin Stirrat at Admino talks about how bottom of the funnel
success can’t happen without top of funnel attention
youtu.be/nJHfWYseIFg?...
#Attention #Marketing #Advertising
“27% of all award entries now mention attention” says Ian
Gibbs at the DMA”
youtu.be/Cap4lFY_tGU?...
#Marketing #Attention #Media
Jonathan Haines at Equativ on the power of relevance and curation
youtu.be/7iDgmGwDrS0?...
#Media #Advertising #Marketing
Lorna Wilson at Publicis Groupe in asking the right questions
youtu.be/cV1fXTdyj34?...
#Media #AI #Advertising
Trains without aircon are a special kind of hell on days like today, I wish you luck, Charles! 🥵
Like fuck it is!
Ooh, you’re right, I do feel calmer 😁
Hey Bluesky, just checking in … are any of my followers still using this platform? 🧡 #bluesky
Signing off another busy week hitting a few balls. Have a great weekend everyone! 🧡
Just a reminder not to cut chillies and then rub your eyes! 🌶️ 😭
Thanks John, Fern is brilliant, isn’t she! 🧡
Such a beautiful track ❤️
open.spotify.com/track/2GNj9K...
#nowplaying #thenational
Why so many deals stall.
A lack of familiarity across the buying group, coupled with defensive decision making:
www.linkedin.com/posts/mikeni...
#PeopleShapedComms
According to a recent Dentsu study, the importance of thought leadership in B2B jumped from 20th to 3rd last year.
www.linkedin.com/posts/mikeni...
#peopleshapedcomms #marketing
True story
#b2bmarketing
10 things that CMO’s might consider leaving behind in 2024.
#advertising #effectiveness
Couldn't love this quote any more:
“Between the stimulus and the response there is a space”.
The quote is by Viktor Frankl, a Holocaust survivor, author, neurologist, and the founder of logotherapy, a form of psychotherapy centred on finding meaning in life.
#holocaust #psychotherapy
Santa avoiding attention on Christmas Eve is a feature, but for your advertising, it’s bug.
www.linkedin.com/pulse/christ...
#advertising #media #creative
There are some brilliant people in our industry and I’m very grateful to have the opportunity to work with so many of them.
Hope you have a great break 🧡
Lovely to end the year by publishing this episode with the awesome Fern!
Merry Christmas, everyone! 🧡
#adtech #curation #advertising
I feel you! I bought a Kobo reader, which is like a big screen Kindle, and save articles using Pocket. Less glare, big screen, and clear formatting. Game changer! :-)
