Jessica

VOTE: Super Bowl LX Ad Championship Vote to determine the Super Bowl LX Ad Champion with live, quarter-by-quarter polls. See leaders advance to the finals, and help crown the readers’ choice winner.

Game time! 🏈💪 Don't forget to bookmark this page and vote for your favorite ad after each quarter! adage.com/super-bowl/a...

KFC made a ‘Finger Lickin’ Fork’ for rice bowls you can’t eat with your fingers The hand-shaped utensil was dreamed up by Mother and handcrafted by jeweler Sam Ozanne.

So fun and on brand. But is there one for us lefties?

HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships.

HBO Max is back, just as we all almost got used to calling it Max, not HBO Max. @parkerdelrey.bsky.social has the details:

Neutrogena pitches rejuvenating skincare to those old enough to remember ‘Beverly Hills, 90210’ BBDO New York puts a fun spin on nostalgia to target people over 30 for the brand’s Rapid Wrinkle Repair Serum.

Donna and David got engaged 25 years ago. Neutrogena has a message for anyone who knows what that means.

@timnudd.bsky.social has the details behind the campaign:
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#BH90210 #nostalgia #advertising

An Egg McMuffin with the hash brown added into the sandwich as a layer above the egg

Pro tip: when traveling (even when not traveling) this is absolutely the best way to eat an Egg Muffin.

I may disagree with some of these takes, but I think we can all agree that a few ads were way more entertaining than the game.

Goodnight, #SuperBowl ad fans!

Reflection of dog tilting its head in a round mirror

His dog is cute, but Bill Murray’s is cuter?

But does the fleshy cowboy head come with a dancing tongue? Do you need to pay extra for the flying eyebrows and mustache?

I feel like I’m watching the Kendrick Lamar episode of “Squid Game” and I mean that in the best way.

Why WeatherTech is taking a more ‘wild’ approach to the Super Bowl—behind its new strategy WeatherTech is taking a different direction with its Super Bowl spot this year as it tries to connect with a younger audience by highlighting the antics of four grannies.

After sitting out in 2024, WeatherTech came back with a hit #SuperBowl ad.

@shelikestoshop.bsky.social has the details

Having never played pickleball, I think I would enjoy being absolutely crushed by Willem Dafoe and Catherine O’Hara.

How Dunkin’s latest Ben Affleck Super Bowl ad challenges Starbucks and McDonald’s Dunkin’s latest Super Bowl ad from Ben Affleck includes celeb cameos, such as Bill Belichick and his girlfriend, and marks a new chapter in the coffee wars.

Chiefs vs Eagles is the game, sure. But plenty of #SuperBowl viewers are also invested in the Starbucks vs Dunkin’ showdown

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Well, the Bears did make it to the #SuperBowl, if only in the Virginia Halas McCaskey tribute. Also, look out for a Bears moment in the Uber Eats commercial later.

Based on my pregame viewing, it’s a two-tissue Super Bowl.

The pizza and wings are ordered, my computer is set up in front of the TV and the Kendrick Lamar mix is on. Let’s go! Happy #SuperBowl Sunday to all who celebrate and/or work today.

Super Bowl 2025 commercials and the brands buying them Tracking the latest Super Bowl commercials and teasers—which brands are buying ads and the agencies making them.

Now, are you ready to dive in and watch the teasers and #SuperBowl2025 commercials? Got ya covered.

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Hey there, Bluesky!

I wanted to say hi before #SuperBowlLIX, as @adage.com gets ready to bring you all the in-game ads and the stories behind them.

Want to catch up first? Commercials from prior years are here in the Ad Age Super Bowl Ad Archive adage.com/video/super-...