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Scott Berkun

@berkun

Author and speaker. Books include: How Design Makes The World, The Myths of Innovation, Making Things Happen & The Year Without Pants. Seattle, WA scottberkun.com/about/

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16.08.2023
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Latest posts by Scott Berkun @berkun

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feeling compelled to post this new yorker reject from years ago, for some reason

01.03.2026 20:02 ๐Ÿ‘ 1632 ๐Ÿ” 481 ๐Ÿ’ฌ 9 ๐Ÿ“Œ 6

Hallucinations compound:

1) A worker uses an LLM to generate a report.
2) A manager uses an LLM to extract insights from the report.
3) An exec uses an LLM to turn the insights into a memo.
4) Another manager uses an LLM to summarize the memo.

Each person human-washes the text for the next person.

23.02.2026 17:28 ๐Ÿ‘ 178 ๐Ÿ” 39 ๐Ÿ’ฌ 13 ๐Ÿ“Œ 4

What rules do you live by? I want to know.

This is research for my next book. You get a chance to win $500 worth of prizes and signed books.

๐ˆ๐ง๐ญ๐ž๐ซ๐ž๐ฌ๐ญ๐ž๐? ๐ˆ๐ญ ๐ฐ๐ข๐ฅ๐ฅ ๐ญ๐š๐ค๐ž ๐Ÿ๐ข๐ฏ๐ž ๐ฆ๐ข๐ง๐ฎ๐ญ๐ž๐ฌ. And the questions may be help you. Thanks.

docs.google.com/forms/d/e/1F...

19.02.2026 17:25 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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What rules do you live by? Book research Share you personal philosophy and get a chance to win $500 in prizes and signed books. I'm author Scott Berkun, and my tenth book is about what rules and wisdom help people live well. I want to lea...

I want YOUR life philosophy. Will you share it with me?

This is research for my next book. You get a chance to win $500 worth of prizes and signed books.

๐ˆ๐ง๐ญ๐ž๐ซ๐ž๐ฌ๐ญ๐ž๐? ๐ˆ๐ญ ๐ฐ๐ข๐ฅ๐ฅ ๐ญ๐š๐ค๐ž ๐Ÿ๐ข๐ฏ๐ž ๐ฆ๐ข๐ง๐ฎ๐ญ๐ž๐ฌ. And the questions may be useful to you. Thanks.

docs.google.com/forms/d/e/1F...

#rulestolive

11.02.2026 20:19 ๐Ÿ‘ 2 ๐Ÿ” 2 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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What rules do you live by? Book research Share you personal philosophy and get a chance to win $500 in prizes and signed books. I'm author Scott Berkun, and my tenth book is about what rules and wisdom help people live well. I want to lea...

I want YOUR life philosophy. Will you share it with me?

This is research for my next book. You get a chance to win $500 worth of prizes and signed books.

๐ˆ๐ง๐ญ๐ž๐ซ๐ž๐ฌ๐ญ๐ž๐? ๐ˆ๐ญ ๐ฐ๐ข๐ฅ๐ฅ ๐ญ๐š๐ค๐ž ๐Ÿ๐ข๐ฏ๐ž ๐ฆ๐ข๐ง๐ฎ๐ญ๐ž๐ฌ. And the questions may be useful to you. Thanks.

docs.google.com/forms/d/e/1F...

#rulestolive

11.02.2026 20:19 ๐Ÿ‘ 2 ๐Ÿ” 2 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

If you're free in 4 hours, join me live to talk about how to live well and why most books on this subject don't help much.

21.01.2026 23:21 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

A fun one I've heard is: "I use the golden rule, until someone doesn't do it to me. Then all best are off." LOL

It's a lot more honest? But doesn't sound as wholesome.

14.01.2026 23:54 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

So what rule do you live by?

I'm writing a book about these questions and your answers can help. Thanks.

14.01.2026 21:43 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

We all break them - but we don't think about this as much. Saying a nice sounding rule is easy. But being honest about how we live up to it is much scarier.

We break our rules all the time and it's those exceptions that may define us more than the rules themselves.

14.01.2026 21:43 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

What rules do you live by?

I've asked dozens of people this question and most of the answers are the same. People quickly say "be kind". "Follow the golden rule." Nice, but obvious.

It gets trickier when I ask a tougher question: when do you break your rules?

14.01.2026 21:43 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 1
Scott Berkun's Rules To Live by book project - live event

Scott Berkun's Rules To Live by book project - live event

I just finished the first draft of my 10th book and I'll be on Zoom talking about it - you should come ๐Ÿ™‚

Tentatively titled Rules To Live By, it's a better way to think about self-help and philosophy.

It will be fun & as interactive as you like. Hope to see you.

us02web.zoom.us/meeting/regi...

13.01.2026 22:28 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 1
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Scott Berkun on unlearning the false design beliefs that are holding you back. https://ow.ly/zcwZ50XGlNr

09.12.2025 18:30 ๐Ÿ‘ 1 ๐Ÿ” 1 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 1
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Scott Berkun on avoiding the five habits of the worst designers. https://ow.ly/56fK50XtxYK

18.11.2025 20:30 ๐Ÿ‘ 3 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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โ€œIt may be that when we no longer know what to do, we have come to our real work, and when we no longer know which way to go, we have begun our real journey.

The mind that is not baffled is not employed. The impeded stream is the one that sings.โ€

โ€“Wendell Berry

10.10.2025 19:13 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

โ€œPeople will come to adore the technologies that undo their capacities to thinkโ€

โ€• Neil Postman, Amusing Ourselves to Death (1985)

04.09.2025 16:06 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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There are activities in life where the goal is to be perfect. And there are activities where the goal is to express who you are and your personal experience in being you. These are rarely the same activities.

25.07.2025 02:57 ๐Ÿ‘ 4 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Denver had 22 turnovers (on 16 steals) to OKC's 9. Stat of the game IMO.

19.05.2025 00:54 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
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The greatness test: what is your best design work? How do you assess your life's work so far

What is the best creative work you have done in your career?

Here is a test you can take about great work and what it really means.

whydesignishard.substack.com/p/the-greatn...

15.05.2025 21:26 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Incredible productivity hack that will save you way more time than integrating AI into your workflow

14.05.2025 20:44 ๐Ÿ‘ 141 ๐Ÿ” 20 ๐Ÿ’ฌ 2 ๐Ÿ“Œ 0
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The 7 Questions For Any Technological Idea From Neil Postmanโ€™s lecture On Cultureโ€™s Surrender to Technology: What is the problem that this new technology solves? Whose problem is it? What new problems do we create by solving thiโ€ฆ

Here @berkun.bsky.social does a great job of collecting thoughtful questions proposed by Neil Postman that every designer needs to consider before launching a new project: https://scottberkun.com/2016/the-7-questions-for-any-technological-idea/

07.05.2025 18:00 ๐Ÿ‘ 4 ๐Ÿ” 2 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

For those in the South Seattle area I'm coming your way tomorrow.

28.04.2025 20:01 ๐Ÿ‘ 3 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

It is never too late to dream

27.04.2025 04:56 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Why Shopping Local This Indie Bookstore Day Is More Important Than Ever Several independent book store owners are encouraging people to go out to their local independent bookstores to buy some novels to help celebrate Independent Bookstore Day and keep independent busines...

Need an excuse to buy more books? Now you have one! Saturday is Indie Bookstore Day! Show your favorite indie some love.

25.04.2025 19:07 ๐Ÿ‘ 1390 ๐Ÿ” 636 ๐Ÿ’ฌ 29 ๐Ÿ“Œ 101
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Scott Berkun's book list Checkout out this list on Bookshop

Tomorrow is Independent Bookstore day. I love locally owned bookstores and try to support them whenever I can.

Most of my books are available through @bookshop.org, which is a great way to get books and support independent stores.

bookshop.org/lists/scott-...

25.04.2025 21:27 ๐Ÿ‘ 1 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Ha! Some older homes here in the U.S. have the same design. It's kinda fun in a twisted? It's like "do a science experiment in thermodynamics while trying to wash your hands"

24.04.2025 21:21 ๐Ÿ‘ 5 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
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Ten Inventions I Want To See Iโ€™m a reluctant technologist. I have a latent love for technology, but 90% of what gets bandied about as โ€œthe wave of the futureโ€ is about productivity, which I find funny, since โ€ฆ

Here's my list of inventions I wish existed.

scottberkun.com/2008/ten-inv...

24.04.2025 17:05 ๐Ÿ‘ 3 ๐Ÿ” 1 ๐Ÿ’ฌ 4 ๐Ÿ“Œ 0

Yes. It would need an infinite life battery too.

24.04.2025 17:03 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

My dream invention is a hypocrisy detection machine that continually informed people of their double-standards. Whenever we start saying something that conveniently contradicts a stated belief, it would start beeping and get louder and louder until we stop.

24.04.2025 16:40 ๐Ÿ‘ 1 ๐Ÿ” 1 ๐Ÿ’ฌ 2 ๐Ÿ“Œ 0

"All of lifeโ€™s problems arise from trying to do other peopleโ€™s tasks for them, or trying to get them to do yours." - Oliver Burkeman

24.04.2025 16:02 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Rethinking bad design (Fast Company) Use history to understand why design quality is ignored

The quality of cockpit design has more to do with crashes than pilots' skills.

whydesignishard.substack.com/p/rethinking... by @berkun.bsky.social

I'd add the detrimental effect of detailed up-front specifications on design as a major root cause (exemplified by the F-35 story).

22.04.2025 12:43 ๐Ÿ‘ 2 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0