Alexa Corse

Exclusive | X Hinted at Possible Deal Trouble in Talks With Ad Giant to Increase Spending Interpublic Group recently signed an advertising agreement with the social-media platform; other agencies are also in negotiations.

Full story here: www.wsj.com/business/med...

new, behind-the-scenes details in this @wsj.com story about big advertisers returning to X

Exclusive | Elon Musk-Led Group Makes $97.4 Billion Bid for Control of OpenAI The unsolicited offer complicates Sam Altman’s plans to convert OpenAI to a for-profit company.

breaking news in @WSJ - A consortium of investors led by Elon Musk is offering over $97 billion to buy the nonprofit that controls OpenAI, upping the stakes in Musk's battle with Sam Altman over OpenAI www.wsj.com/tech/elon-mu...

Exclusive | Amazon Raises Its Ad Spending on Elon Musk’s X, in Major Reversal The shift occurs after many brands cut their advertising on the digital platform over hate-speech concerns.

Additionally, Apple has had internal discussions about testing out ads on X, according to a person familiar with the situation.

Story link here: www.wsj.com/business/med...

News in @wsj.com today: Amazon is ramping up ad spending on X, according to people familiar with the situation, a major shift after pulling much of its advertising more than a year ago.

SEC Sues Elon Musk Over Twitter Stock Buys, Escalating Long-Simmering Feud The lawsuit accused Musk of misleading shareholders by not reporting his 2022 investment in the social-media company in a timely manner.

News today: The SEC sued Musk over his Twitter stock purchases. Big question will be how the incoming Trump administration handles the case. Story by me and Dave Michaels www.wsj.com/us-news/law/...

Elon Musk’s xAI Launches Stand-Alone Grok App The AI startup launched its first stand-alone consumer app, as the company tries to catch up with more established players such as OpenAI and Google in the generative AI race.

Link! www.wsj.com/tech/elon-mu...

News from Elon Musk's xAI today which launched a stand-alone app for their Grok chatbot. I spoke with
@meghana.bsky.social
about what this means for xAI and X

Musk Vaulted to the Top of a Popular Videogame. Everyone’s Asking Where He Found the Time. The head of six companies says he recently became one of the world’s top ‘Diablo IV’ players, a milestone gamers say would have required playing ‘all day, every day’

link! www.wsj.com/lifestyle/el...

entertaining story about Elon Musk saying he is one of the world’s best players of “Diablo IV”

behind the scenes:

Social-Media Companies Decide Content Moderation Is Trending Down Meta follows in X’s footsteps by letting users fact-check each other with “Community Notes.”

New: Social-media companies never wanted to aggressively police content. Now, they are deciding they don’t have to anymore. We dig into how Meta’s announcement is part of a bigger trend: www.wsj.com/tech/social-...

I’m taking some vacation over the holidays, but I’m already thinking about what stories I want to write in 2025. If you have a scoop or know of a story that hasn’t yet been told, message me at 202-568-1427 or alexa.corse@wsj.com. I can keep you anonymous.

How Russian Trolls Are Trying to Go Viral on X A Kremlin-backed influence network sought engagement with Elon Musk, Donald Trump Jr. and other influential accounts.

I wrote about other tech-related subjects, including Neuralink’s first patient and Russian trolls’ strategy:

“How Russian Trolls Are Trying to Go Viral on X”
www.wsj.com/politics/nat...

“Patient of Elon Musk’s Neuralink Shows Off New Life With Implant” www.wsj.com/us-news/pati...

The New Book Club: Meet Online, but Party in Person Book lovers are turning their online acquaintances into in-person communities.

I tried a different style of writing when I wrote two columns for WSJ’s Work & Life section:
“The New Book Club: Meet Online, but Party in Person”
www.wsj.com/arts-culture...

“The Productivity Boost Missing From Your To-Do List”
www.wsj.com/lifestyle/wo...

Exclusive | X Names New CFO as Musk Shifts Focus to Trump Administration The former Tubi finance chief joins X amid financial challenges at the social-media company previously known as Twitter.

We broke news about personnel changes inside X:

“X Names New CFO as Musk Shifts Focus to Trump Administration”
www.wsj.com/tech/musks-x...

“X CEO Linda Yaccarino Loses Top Lieutenant”
www.wsj.com/business/med...

Exclusive | X Names New CFO as Musk Shifts Focus to Trump Administration The former Tubi finance chief joins X amid financial challenges at the social-media company previously known as Twitter.

We broke news about personnel changes inside X:

“X Names New CFO as Musk Shifts Focus to Trump Administration”
www.wsj.com/tech/musks-x...

“X CEO Linda Yaccarino Loses Top Lieutenant”
www.wsj.com/business/med...

Exclusive | X Algorithm Feeds Users Political Content—Whether They Want It or Not A WSJ experiment found that accounts supporting Trump and Harris dominate feeds of new X users who wanted cooking and crafts.

Here’s just some of my work from 2024. I was part of two data-driven projects about content on X:

“Elon Musk’s Hard Turn to Politics, in 300,000 of His Own Words” www.wsj.com/tech/elon-mu...

“X Algorithm Feeds Users Political Content—Whether They Want It or Not” www.wsj.com/politics/ele...

First and most importantly: A big thank you to all the sources who gave their time to speak with me. I couldn’t tell these stories without you.

As the year comes to an end, I want to take a moment to share some of my favorite stories I wrote in 2024. It was a pretty wild year in the news, especially for the subjects I wrote about, which included X, social media, various Elon Musk-related news, other tech news, and politics.

glad it worked lol!

Using this app called Croissant to post on Bluesky & Threads at once. so easy to set up, will be great to use it to share my articles

Trying to cross-post on Bluesky and Threads… testing testing

This was a fun story to do back then and pretty amazing how much the app has grown since.

I think it’s time for me to stop lurking on here and start… I’m going to just call it posting

trying this out…