Jon Springer

How the stadium giveaway game is changing as marketers tap into collector culture Sports teams are turning to Hello Kitty tie-ins and other pop culture plays to draw new fans and bolster branding.

Happy opening day! Here's how Hello Kitty beat Darryl Strawberry adage.com/article/mark...

There is none higher

Hims & Hers' Super Bowl commercial gained industry attention that helped bring drug prices down, Dan Kenger, chief design officer, said. "We didn't expect people to make tele-med appointments in the third quarter."

A partnership with The White Lotus has built awareness for Away, benefiting the travel brand through show-inspired trends like 'set-jetting' says Josh Sacks, director of brand marketing.

Steven Tristan Young, CMO of Poshmark, discusses gamified online selling shows, bringing entertainment to fashion exchanges.

Gen Z wants to align bill payment with their paychecks, so Zip offers them a complimentary date change, says Zip CMO Jinal Shah.

"Community building is so much more than wanting people to wear your sweatshirt," says Rare Beauty CMO Katie Welch

How the Anaheim Ducks rebrand is scoring with fans Anaheim Ducks Chief Marketing Officer Merit Tully breaks down the “Orange Country” reinvention.

"When it came time for a brand refresh, the 31-year-old NHL franchise paid homage to its Disney-era origins and the character of its Orange County home—along with a little bit of old-time hockey mayhem." (via @springer66.bsky.social) adage.com/article/podc...

Behind Nascar’s evolving strategy—what brands need to know New media deal, new races and new partnerships could hold off a charging Formula 1.

Boogity boogity boogity boys adage.com/article/mark...

Watch Bud Light’s Super Bowl ad with Shane Gillis, Post Malone and Peyton Manning Shane Gillis, Post Malone and Peyton Manning bring dad energy to the cul-de-sac as ailing Bud Light seeks to recover its classic humor.

If Shane Gillis didn't exist Bud Light would have had to invent him. adage.com/article/spec...

In just one half, we've seen commercials with 3 members of SCTV and 3 members of the Levy family. #superbowl

Watch Michelob Ultra’s Super Bowl ad starring Willem Dafoe and Catherine O’Hara as pickleball hustlers Michelob Ultra’s Super Bowl ad features surprising pickleball legends Willem Dafoe and Catherine O’Hara touting its new “Play for an Ultra” platform.

My favorite moment in this ad is the surrender of the cooler. adage.com/article/spec...

Peyton missed wide left and Eli underhit from 25 yards. Peyton hit the right upright from 20 yards before Eli split em for the win. More on FanDuel's Super Bowl ad: bsky.app/profile/spri...

It wasn't all bad for Eli Manning this week. He just beat brother Peyton in the FanDuel "Kick of Destiny" Super Bowl stunt.

Pepsi challenges Coca-Cola to another blind taste test—this time for their zero-sugar varieties Fifty years since it first brandished the blindfold, PepsiCo is reviving the Pepsi Challenge, a taste test pitting the cola brand vs. its larger rival Coca-Cola.

It's boom or doom as influencers join a Pepsi Challenge reboot adage.com/article/mark...

Watch Stella Artois’ Super Bowl ad starring David Beckham and Matt Damon as twins

🍻 Separated at birth, reunited over a beer: Matt Damon and David Beckham in Stella Artois' Super Bowl ad.