TVREV

What The ESPN-MLB Divorce Says About TV Sports Rights — TVREV ESPN and MLB going their separate ways on game rights could be a major fork in the road for televised sports (or at least, baseball).

What does the ESPN-MLB divorce say about TV sports rights?
www.tvrev.com/news/what-es...

StreamLayer's John Ganschow On Why Live Sports Monetization Needs A Better Playbook — TVREV StreamLayer CEO John Ganschow breaks down how their tech lets live sports streamers cash in on key moments.

In our latest @tvrev.bsky.social Thought Leaders Circle interview, I sat down with StreamLayer CEOJohn Ganschow to discuss a better way to monetize live sports broadcasts and streams
www.tvrev.com/news/streaml...

TV Advertising Under Attack, “Landman” Is The New “Fire Country” — TVREV Two big sources of TV ad revenue—pharma and fast food—are under attack—what’s the industry’s best move. Plus a new popular show for the NYT to ignore.

Two big sources of TV ad revenue—pharma and fast food—are under attack. @tvrev.bsky.social looks at what’s the industry’s best move. Plus a new popular Paramount+ show for the NYT and the rest of the industry to ignore. But with "Landman" coming in #3 in the ratings, that may not be a wise idea.

Omnicom And IPG Become One, WBD Makes Nice With Comcast — TVREV Mergers tend to stifle innovation, but this one may open up some unexpected opportunity. Meanwhile, WBD pulls out an end-of-year victory (of sorts) thanks to the Philly kids.

@alanwolk.com breaks down the Omnicom and IPG merger and the WBD's deal with Comcast in the latest TVREV Week in Review.

www.tvrev.com/news/wir2024...

LG’s Serge Matta On Why CTV Is Retail Media’s Hot New Frontier — TVREV LG Ad Solutions’ Serge Matta talks about why everyone’s so hot on retail media right now in the lastest Innovator Spotlight interview from our new report on Retail Media and CTV.

From our report on Retail Media on CTV, an interview with LG Ad Solutions' Serge Matta on why retail is so hot right now: www.tvrev.com/news/lgs-ser...