Feed

The MAMS Project — feed A groundbreaking research study that aims to develop real, practical solutions for the most common breastfeeding problems women face so that all women can breastfeed for as long as they choose to.

This #WorldBreastfeedingWeek we are delighted to launch #TheMAMSProject, a groundbreaking research study that aims to develop real, practical solutions for the most common #breastfeeding problems so that all women can breastfeed for as long as they choose feeduk.org/themamsproject

We welcome the UK gov’s 10-Year Health Plan and its shift to prevention. Pleased to see promise to increase Healthy Start to £4.65/£9.30—progress we've long pushed for. Maryam’s story echoes 800+ voices in our #SetUpToFail study. We invite @DHSC & @NHS to work with us for change.

We are celebrating another accolade this week. Our co-founder, Dr Rosie McNee receives the Faculty of Public Health Littlejohn Gairdner Award 2025. Rosie has been recognised for her work contributing to tackling maternal and infant food insecurity in Scotland.

#TeamFeed

Thanks to all who signed our petition, to Kat Romero, to Claie Wilson & the team at Metro, to Richard Walker at Iceland, to Chris Webb MP & his team, to Roxanne & Mark at Ladbaby, and to all people & organisations who supported us.

#TeamFeed #FormulaForChange #ScotCharityAwards

Infant Feeding Day — feed Infant Feeding DayCelebrating all the ways we feed our babies June 6th is Infant Feeding Day - every single year!Established in 2019, and officially registered with Days of the Year, Infant Feeding Day is a time for us all to come together and celebrate all the ways we feed our beloved babies.We wer...

Established in 2019, #InfantFeedingDay is a time to come together & honour all the ways we nourish our babies — #bottlesboobsortubes. Let’s celebrate the love, care and community behind every feed. #TeamFeed #FlexibleFeeding

Today we celebrate #InfantFeedingDay, recognising the importance of informed choice when it comes to how we feed our babies. Whether #bottlesboobsortubes, or a combination, every journey is unique and every parent deserves encouragement. Happy Infant Feeding Day! #FlexibleFeeding #TeamFeed

We’re over the moon to be #ScottishCharityAwards finalists! Please vote for #FormulaForChange as the people’s choice for Campaign of the Year! 🙏👉https://f.mtr.cool/kejzwngpkg
Thank you so much for your support 💖

Set Up To Fail: Infant feeding, informed choice and the case for policy change — feed

NEW REPORT - HOT OF THE PRESS! 

With The Lowdown we asked women 'Is current NHS infant feeding policy working for you?' Over 830 women shared their experiences & the overwhelmingresponse is NO!

👉https://www.feeduk.org/setuptofail

#SetUpToFail #BetterThanBFI  #bottlesboobsortubes #teamfeed

Sign the Petition Overhaul NHS infant feeding policy and end women's guilt and shame

Just 4% women got feeding info that was balanced, fact-based, & presented all feeding options fairly; 84% support an overhaul of current NHS policy. Sign our NEW petition & join us in demanding change now 👉 https://www.change.org/feed-setuptofail

#SetUpToFail #BetterThanBFI #FlexibleFeeding

Thank you to everyone who supported our #FormulaForChange campaign with Metro. We’ve made it all the way to Downing Street after just shy of 107,000 of you signed our petition asking Government to give retailers the green light to accept cash equivalents as payment for formula!

We're off to Downing Street soon with our #FormulaForChange petition urging the Govt to give retailers the green light to accept loyalty points, grocery vouchers, & store gift cards as payment for infant formula. Sign & share to give us a final boost! 🙏 https://change.org/formulaforchange

You can find out more about this, and our other research at #TheFeedLab at our website:

www.feeduk.org/thefeedlab

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We’ve invited Tesco, Asda, Sainsburys, Waitrose, Coop, M&S, Ocado, Aldi and Lidl to join in our pilot study, so you might be seeing these more often from now on! (6/)

#FormulaForChange #FlexibleFeeding #CMAreport #CMA #TeamFeed #bottlesboobsortubes

impartial information on all infant feeding methods, & stories from Mums who’ve been there before (5/)

www.feeduk.org/flexiblefeeding

the least expensive formula brands are just as nutritious as the most expensive brands.

Finally, we’ve added a wee QR code that links to the Feed website, where you can find much more detailed information on formula composition, along with… (4/)

tinyurl.com/formulafactsx

Our labels let parents know that by law, all first infant formula brands must include the same essential ingredients - like fat, protein, carbohydrates & vitamins - meaning they all meet the same regulatory standards, & are therefore nutritionally equivalent.

This means… (3/)

reassuring parents that 1st infant formula (stage 1) is the only formula babies needs from birth, until they switch to cows milk aged 1. There’s no need to switch to a follow-on or other formula.

In addition….. (2/)

If you’ve been into Food Warehouse, or clicked on the Iceland
website to buy #infantformula recently, you might have spotted these!

They’re new shelf labels that Feed & Iceland are piloting, to share government & public health info on formula with the aim of…. 🧵 (1/)

Now is the time to overhaul policies that inhibit fair & balanced discussions on infant feeding in maternity settings & which, advise midwives not to "collude" with a woman seeking reassurance that her baby will do just as well if she does not breastfeed. @NHSuk #BetterThanBFI

We are delighted the @CMAgovUK recommend changes to enable loyalty points & vouchers to purchase infant formula. #FormulaForChange @MetroUK  A simple step to help alleviate costs & tackle stigma.

Feed welcome the call @CMAgovUK  for in-store info on nutritional equivalence of formula. We worked with @icelandfoods @icelandrichard  to provide this, instore today. We invite others to follow @Tesco @Morrisons @asda @sainsburys @marksandspencer @waitrose @LidlGB @AldiUK

We campaign to support all feeding choices #FlexibleFeeding. @CMAgovUK recommend
Info on nutritional equivalency of formula provided in a timely manner in @NHSuk. We ask @GOVUK to overhaul policies that inhibit fair & balanced discussion of formula feeding in antenatal period.

Feed welcomes @CMAgovUK  recommendations on the infant formula market & calls on @GOVUK  to overhaul @NHS  policies preventing proactive & supportive advice about formula feeding. #flexiblefeeding

Blown away by the strength of support for #FormulaForChange in Parliament today! Thank you @ChrisWebbMP for securing so many pledges to take positive action for families, & thank you to all who came along cc @MetroUK

We are London bound to co-host a Parliamentary #FormulaForChange drop-in session - empowering choice, ensuring access & championing fairness in infant feeding for all 💪 #bottlesboobsortubes #TeamFeed

Image shown the Formula for Change campaign logo alosngside text that reads "Email your MP asking them to attend a parliamentary event to support access to affordable, stigma-free infant formula for all families!" followed by the web address for infant feeding charity, Feed: www.feeduk.org.

Let's make #FormulaForChange a reality! Email your MP today and urge them to attend @ChrisWebbMP parliamentary event. Together we can ensure infant formula is affordable & accessible for all families 💌 Take action now👉https://feeduk.eaction.org.uk/ffcdropin #yourvoice #teamfeed @MetroUK

We achieved so much in 2024 & helped so many families, but couldn’t have done it without your support! Thankyou 🎉

Special thanks to @claiester.bsky.social @tomparmenter.bsky.social @lindsaygrahamuk.bsky.social @franklyless.bsky.social
@icelandrichard.bsky.social

tinyurl.com/feed2024best...