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Tom Morton

@tom-morton

Founder of Narratory Capital. Brand consultant. Englishman in New York. Radical centrist. Yes I am wearing white jeans after Labor Day.

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18.11.2024
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Latest posts by Tom Morton @tom-morton

Well done Stella. And surprisingly good performance by the Beckham family. #plannerbowl

10.02.2025 02:53 ๐Ÿ‘ 9 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

Sensational choreography from Kendrick's dancers. Reminder to agencies making Superbowl ads: celebrity gags aren't the only way to be visually captivating.

#plannerbowl
#superbowl

10.02.2025 01:32 ๐Ÿ‘ 9 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 1

Who was the agency? Or was it an in-house team?

10.02.2025 01:24 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

(A) We did it
(B) We're the only people on here
(C) Bit of both?

10.02.2025 01:22 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

BTW, these "let's all come together" and "bid for unity" spots probably seemed like a better idea before this shredded the constitution. ๐Ÿคท๐Ÿปโ€โ™‚๏ธ #PlannerBowl #SuperBowAds

10.02.2025 00:52 ๐Ÿ‘ 5 ๐Ÿ” 2 ๐Ÿ’ฌ 3 ๐Ÿ“Œ 0

Works every time

10.02.2025 00:48 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Best message of the night so far from Rocket Mortgages. Well done whoever got the crowd singing Country Road. Audacious piece of orchestration there.

#Plannerbowl

10.02.2025 00:45 ๐Ÿ‘ 4 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

We need minimum three weeks for the briefing

10.02.2025 00:11 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

We can get too philosophical here. Meta x Ray-ban, T-Mobile x Starlink and Indy 500 show that #Superbowl is a huge opportunity if a brand just needs to announce a new product to a ton of potential customers.

#Plannerbowl

10.02.2025 00:10 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Change of topic, but Tom Brady's suit was fantastic. Peak lapels, longer body: the migration away from boil-in-the-bag Conor MgGregor athlete suits start here. Dieworkwear's influence has landed. #plannerbowl #superbowl

09.02.2025 23:23 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

This is a random and excellent appearance by Jon Hamm and Bradley Cooper #plannerbowl

09.02.2025 23:19 ๐Ÿ‘ 3 ๐Ÿ” 0 ๐Ÿ’ฌ 2 ๐Ÿ“Œ 0

Brands that still run their everyday ads in SuperBowl? #plannerbowl

09.02.2025 23:13 ๐Ÿ‘ 3 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

Tonight is a chance to find out

09.02.2025 23:06 ๐Ÿ‘ 4 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Are we doing this?

09.02.2025 23:03 ๐Ÿ‘ 5 ๐Ÿ” 0 ๐Ÿ’ฌ 2 ๐Ÿ“Œ 0

What are we? Twitter refugees? Exiles? Emigrรฉs? Anyway, we're here now and we might as well make the best of it.

18.11.2024 03:43 ๐Ÿ‘ 6 ๐Ÿ” 0 ๐Ÿ’ฌ 2 ๐Ÿ“Œ 0