Tom Morton

Well done Stella. And surprisingly good performance by the Beckham family. #plannerbowl

Sensational choreography from Kendrick's dancers. Reminder to agencies making Superbowl ads: celebrity gags aren't the only way to be visually captivating.

#plannerbowl
#superbowl

Who was the agency? Or was it an in-house team?

(A) We did it
(B) We're the only people on here
(C) Bit of both?

BTW, these "let's all come together" and "bid for unity" spots probably seemed like a better idea before this shredded the constitution. 🤷🏻‍♂️ #PlannerBowl #SuperBowAds

Works every time

Best message of the night so far from Rocket Mortgages. Well done whoever got the crowd singing Country Road. Audacious piece of orchestration there.

#Plannerbowl

We need minimum three weeks for the briefing

We can get too philosophical here. Meta x Ray-ban, T-Mobile x Starlink and Indy 500 show that #Superbowl is a huge opportunity if a brand just needs to announce a new product to a ton of potential customers.

#Plannerbowl

Change of topic, but Tom Brady's suit was fantastic. Peak lapels, longer body: the migration away from boil-in-the-bag Conor MgGregor athlete suits start here. Dieworkwear's influence has landed. #plannerbowl #superbowl

This is a random and excellent appearance by Jon Hamm and Bradley Cooper #plannerbowl

Brands that still run their everyday ads in SuperBowl? #plannerbowl

Tonight is a chance to find out

Are we doing this?

What are we? Twitter refugees? Exiles? Emigrés? Anyway, we're here now and we might as well make the best of it.