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BIll Scully

@billscully

Digital Marketing and International Search Engine Strategist at Digital Marketing Fuel, LLC, co-founder of Internal Web Mastery, and Co-Host of the International Web Effectiveness Podcast.

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15.11.2024
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Latest posts by BIll Scully @billscully

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Hreflang in the AI Era | IWEP Ep. 41 Discover how AI impacts hreflang and geo-targeting in search. In Episode 41 of the International Web Effectiveness Podcast, Bill Hunt and Bill Scully explain why AI prioritizes relevance over location...

AI ignores hreflang for search decisions, prioritizing factual density over geography. This can lead to non-local content being cited in AI Overviews, causing cross-market cannibalization and potential revenue loss. Learn More:
internationalwebmastery.com/internationa...
#InternationalSEO #AEO

30.01.2026 15:23 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

You owe me a new keyboard. I just spit out my coffee. 🀣

21.11.2025 15:41 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Everyone is looking for the easy button.

21.11.2025 15:33 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Google Indexing with Adam Gent Spotify video

If you're relying on organic search, you need this.

Spotify: open.spotify.com/episode/6Uat...

Apple:
podcasts.apple.com/us/podcast/g...

YouTube:
youtu.be/pm1UtKeQYnU?...

Webpage:
internationalwebmastery.com/internationa...

#SEO #GoogleIndexing #GSC #Podcast

21.11.2025 12:03 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Google Indexing with Adam Gent Spotify video

It's rare for my mind to start racing while talking SEO, but Adam Gent of Indexing Insights blew my mind during this Podcast!

- Why indexing is often more critical than ranking
- The real role of crawl budget and discovery
- How to audit your site for indexing gaps

You need to listen to him. πŸ‘‡ πŸ‘‡

21.11.2025 12:01 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Pro Tip: There are lots of fantastic public GPTs in ChatGPT with no instructions, so your result probably sucks. Start with "How do I use this GPT to achieve the best output?"

15.08.2025 14:38 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I haven't seen this yet. Did you select them?

14.08.2025 21:44 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Multilingual vs. Multiregional – Which Strategy Is Right for Your Website? Learn the key differences between multilingual and multiregional websitesβ€”and how to choose the best SEO strategy for your global audience.

What if it’s not your content or SEO - but your structure - that’s killing your global growth?
internationalwebmastery.com/blog/multili...

14.07.2025 12:17 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

N8n

16.06.2025 11:08 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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I made a full-time content team with n8n

Scripts. Visuals. Voiceover. Editing. Uploads.
All automated from a simple Google Sheet

No editors, VAs or stress

If you want the exact AI workflow:

Like + RT + Comment β€œn8n” and I’ll DM it to you
Must be following

#buildinpublic

11.06.2025 03:03 πŸ‘ 7 πŸ” 2 πŸ’¬ 3 πŸ“Œ 0

What about multilingual vs. multinational?

16.06.2025 10:41 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Don’t worry. I made sure not to spoil it for others. :)

25.05.2025 12:20 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Finally finished Severance. Get show, but not a fan of the ending. Stuck on what will happen in the morning.

25.05.2025 11:47 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

@dannysullivan.bsky.social I get that brand is important but even full bottles at can be read without glasses 99% of the time.

25.05.2025 11:44 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

When I was with Siemens, I was traveling every week, and this, and how they organized them drove me so crazy I starting documenting different hotels.

25.05.2025 11:43 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Geolocation Signals & SEO - International Web Effectiveness Podcast - Ep. 33 Why search engines misinterpret geolocation signalsβ€”Bill Hunt & Bill Scully explain how to fix poor geo-targeting and boost global SEO.

New Pod.
If your ecommerce pages are showing in the wrong market, you may not know but I bet you’re losing sales.
This week, we discuss how to diagnose and fix location signal problems to drive real international revenue.
Full episode: internationalwebmastery.com/internationa...

25.05.2025 11:41 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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AI Hallucinations in Search - International Web Effectiveness Podcast - Ep. 31 Explore AI hallucinations in search and how businesses can manage answers effectively.

internationalwebmastery.com/internationa...
#AI #SearchMarketing #ContentStrategy #DigitalTrust

15.04.2025 14:25 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

AI is confidently wrong β€” and that’s a problem for your business.

When generative AI β€œhallucinates” incorrect answers in search, it doesn’t come with a warning label. It just states fiction as fact.

We break it down in this episode of the International Web Effectiveness Podcast. πŸ‘‡πŸ‘‡πŸ‘‡πŸ‘‡πŸ‘‡

15.04.2025 14:25 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Keyword Research with Wikipedia (Free Tool) - Detailed.com We’re a small bootstrapped team, trying to help anyone grow their search traffic. You may know us as the creators of the Detailed SEO Extension. Social sharing is much appreciated (and always noticed)...

Another cool new tool from Glen Allsopp @viperchill.bsky.social and Detailed.com that allows you to see pages on Wikipedia for your topic and the traffic they are capturing. detailed.com/wiki/

#SEO

01.04.2025 16:20 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I doubt they are using HREFLang in RAG like SCHEMA, but that's a good question.

27.03.2025 17:55 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Implementing an Answers Program - International Web Effectiveness Podcast - Ep. 29 Discover why an Answers Program is key for AI, users & business success. Learn strategies & insights in Episode 29!

Most companies don’t own their answers. Google does.

If your customers are getting questions answered by G's AI, you're leaving trust, traffic, and revenue on the table.

Watch or Listen how we unpack why owning answers is the new competitive advantage.

internationalwebmastery.com/internationa...

27.03.2025 17:40 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

NP, and I didn't know what you looked like. :)

27.03.2025 13:11 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Episode 27: Integrating SEO & Marketing for Higher Conversion Rates Podcast Episode Β· International Web Effectiveness Podcast Β· 03/12/2025 Β· 36m

Apple: podcasts.apple.com/us/podcast/e...

Spotify: open.spotify.com/episode/1v0V...

Youtube: youtu.be/ZAnxH098K9s?...

Show Notes: internationalwebmastery.com/internationa...

21.03.2025 15:18 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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SEO & Marketing Integration - International Web Effectiveness Podcast - EP. 27 Bill Scully & Bill Hunt explore how blending SEO with marketing boosts conversions & web performance. Listen to EP. 27 now!

What happens when SEO isn’t just a channel but a core part of your marketing framework?

We unpack the shift from SEO support to "SEO strategy" and how that mindset drives better alignment, smarter campaign content & real conversion lifts.

Don’t just drive traffic. Drive qualified action.

Links πŸ‘‡πŸ‘‡

21.03.2025 15:17 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Bill Hunt is always ranked as one of the top.

21.03.2025 13:38 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Great Event, and it was finally nice to meet you in person!

21.03.2025 13:20 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Sorry, we didn't get a chance connect. I hope you had a good time.

21.03.2025 13:17 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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It’s on!

20.03.2025 16:02 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I’ve never met an Acorn, but I like things that are reliable. So say hi!

20.03.2025 12:48 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Would like to give it a try!

18.03.2025 21:40 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0