LinkedIn is out of pocket today
18.02.2025 18:01
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LinkedIn is out of pocket today
Just spoke to the CEO of a large company that has spent over a year trying to set up HubSpot for themselves and it still isn't live.
They have a very complex business and revenue model and zero in-house experts.
Do yourself a favor and hire a partner.
If you use SFDC + point solutions and struggle to understand the value of switching to full-stack HubSpot, go update one of the picklist values for a mission-critical property and let me know what your ops team says.
Sometimes it be like that
Marketers should be held accountable for SQLs, not MQLs. If sales doesn't like your leads, you're bad at your job. Sincerely, a marketer who cares about alignment.
"Don't send a calendar link" is the worst take that I am now, for some reason, seeing all over LinkedIn.
The Object Library brings custom object-like functionality to Pro and Starter HubSpot plans and idk why nobody is screaming about how great that is
I haven't tried it, but wonder if it's able to scrape data from the web. Could you get a weekly debrief of an app's product updates or the domestic box office numbers?
Thread your content! Then you don't have to stick with 280 characters.
I need an AI that, when I sign up for a webinar that I know I won't actually go to, it attends up for me and then gives me a summary of the key takeaways.
Dear ChatGPT, how do I build an app that scrapes company name, location, industry, and headcount range from LinkedIn and adds it to HubSpot?
I refuse to pay for Breeze Intelligence credits to get this information HubSpot used to provide for free.
That's all for now! If you want more HubSpot updates and use cases, I have a newsletter you can subscribe to here: aptitude8.com/newsletter
Permissions to edit and view specific lists (beta): If you have important lists that help power business-critical automation, it would be disastrous if someone edited them. Now, you can lock down permissions to prevent this.
Import a podcast show (beta): Have an existing podcast that's hosted on HubSpot? No problem. HubSpot now lets you migrate an existing show. That makes it much easier to take advantage of Context Remix features for your show.
AI-generated regex screenshot
AI-generated regular expressions for property validations (beta): Regex helps enforce formatting for properties, like ensuring a URL begins with HTTP:// or that a customer reference number doesn't contain special characters. Now you can generate those regex with a plain language prompt.
Autosave properties on the index page (beta): You made a bunch of changes to properties, but then navigated away before clicking save? No problem, HubSpot now autosaves.
Improved property archive experience (beta): Remember asking your sales reps to manually remove a property from the saved view they looked at once and then forgot about, just so you can archive that property? Now views don't count as blockers to archiving.
Breeze Copilot during live calls: Sales and support reps can now ask HubSpot's AI assistant to take notes or draft a follow up during the call. It can also answer questions like, "Does this contact have any open deals?" on the fly so you don't look like a dummy.
Help Desk updates: HubSpot gave a serious glow up to its Help Desk feature, including adding a Summary tab, rep availability reporting, an Analyze tab, message analytics, and more.
URL personalization token support in emails: You can now inject personalization tokens right into URLs to create dynamic links in your email content. My coworker Brian did a whole webinar about use cases for this here: youtu.be/EjNdJ5eQ2kk?...
Call workflows: You can now create workflows that are triggered off of sales or service call data. For example, you could send the summary and outcome details of a call to the sales rep or their team over slack.
Simplify how contacts resubscribe: Resubscribing contacts use to be a nightmare. They would fill out a form and not get the expected email followup. Then they would have to click a link...it was a whole thing. Now, if they fill out a form associated with a subscription, it just resubscribes them.
List enrichment: HubSpot's new Breeze Intelligence powers this feature that allows you to enrich contact or company data. Previously you were limited to 100 records at a time. Now, you can do a whole list at once. However, it does cost Breeze Intelligence Credits (RIP Company Insights).
Improved workflow testing (beta): Testing workflows is now much more informative, with a visual indicator of the path an enrolled object will take and an easier way to view emails that will be sent.
Enriched errors for CRM Object APIs: If you've gotten a 400 Bad Request and had zero idea what caused it, you're not along. HubSpot has beefed up their error responses to include much more info, like the property name that caused the error, so you can more quickly diagnose and solve the problem
Subscription custom properties & notifications: If you are a SaaS business, you may have found the Subscriptions object in HubSpot underwhelming. Luckily, they seem to be taking steps to flesh it out and make it much more useful!
Create 'Time Since' and 'Time Until' properties (beta): Remember when we had to create workflows to set a custom "Today's Date" property so we could calculate the time between that and other date properties? Not anymore. These new calculated property types fix all that!
Deal approvals: HubSpot admins can set conditions for deal approvals by pipeline, making sure the most important deals get sales leaders eyes on them before closing. This improves compliance while minimizing disruptions in the sales process.
Store highly sensitive data in HubSpot (beta): HubSpot now supports data such as SSNs, bank account numbers, and more in sensitive data properties with a "click to decrypt" function. This opens up entire industries to be able to take advantage of HubSpot in ways they previously could not.
Time to break down all of the major product updates HubSpot has released so far this year (1/a lot)