Colin Theriot

Sharing the additional details and enhancements as they appear to occur - and if you don’t keep telling people, they might miss it!

It’s an “opportunity” that is happening soon, and then after the deadline, time’s up. Incidentally, this form of promotion justifies and validates multiple promotional messages detailing the developing “event” as it approaches.

Simple Persuasive Copy Tip - It’s more interesting to get involved in something cool that is happening right now than it is to acquire some random object. So sell that way.

Simple Persuasive Copy Tip - It’s more interesting to get involved in something cool that is happening right now than it is to acquire some random object. So sell that way. #copywriting

Create the illusion of an ongoing conversation and create feelings of investment and anticipation in regular consumers of your content (and offers).

This is especially valuable for social content and email lists where you want to sustain the attention of followers so that you can expect a response every time you message them.

Simple Persuasive Copy Tip - Tap into the power of continuity by reminding people what came before and teasing what will be coming up next.

Simple Persuasive Copy Tip - Tap into the power of continuity by reminding people what came before and teasing what will be coming up next. #copywriting

It helps to write as though you are speaking to an old friend you are catching up with. Casual and friendly, but also explaining things as you go because they aren’t as plugged in as you.

Simple Persuasive Copy Tip - Always write sales offers to be FROM one person, TO one person. Social media makes this easy to forget. Don’t.

Simple Persuasive Copy Tip - Always write sales offers to be FROM one person, TO one person. Social media makes this easy to forget. Don’t. #copywriting

The trick with claims is to never make a claim about what their result will be, because you can’t possibly know. But if you show proof of your own results, and promise to show exactly how you did it, what else is there?

Simple Persuasive Copy Tip - Don’t be coy. Make bold promises, acknowledge that they are bold - then prove that you stand by them via example.

Simple Persuasive Copy Tip - Don’t be coy. Make bold promises, acknowledge that they are bold - then prove that you stand by them via example. #copywriting

Many times prospects will be resistant to solving their problems because the problem is at least known, while making a change has a huge hovering question mark over it. Clarity brings confidence.

Simple Persuasive Copy Tip - Uncertainty is repellent, so offer clarity and understanding about your solution - but raise questions about competing ones, too.

Simple Persuasive Copy Tip - Uncertainty is repellent, so offer clarity and understanding about your solution - but raise questions about competing ones, too. #copywriting

A periodic reminder to anyone who likes seeing these (almost) every day - I have written a whole almanac with one for every day of the year - and you can get the whole set as PDF/epub for a few bucks and just read them all without checking in here…

Https://cultofcopy.com/copytipsbook

The main consideration in consuming any online message is whether the consumer’s time is better spent on one of the million other available distractions.

Be less wasteful, more respectful, and more valuable than the next thing. Do that often. Earn repeated attention.

Simple Persuasive Copy Tip - First, don’t waste people’s time. Second, tell them you aren’t going to, so they know you won’t.

Simple Persuasive Copy Tip - First, don’t waste people’s time. Second, tell them you aren’t going to, so they know you won’t. #copywriting

But the real heads like to dive deep. They are still there in the marketplace but fewer sellers are catering to their tastes - which are more exclusive (and more expensive).

Current trends have masses of people distracted with fragmented attention spans. They may buy, but they are fickle and prone to distraction.

Simple Persuasive Copy Tip - Serious customers still read long copy and buy expensive things at the end of the page. It remains very valuable to collect a list of serious buyers in any market.

Simple Persuasive Copy Tip - Serious customers still read long copy and buy expensive things at the end of the page. It remains very valuable to collect a list of serious buyers in any market. #copywriting

It creates a clear context in your market - a justification for yet another competitor, and an answer to problems many people have encountered.

Tell prospects that your product service is specifically counter to these complaints. You do not have these flaws. You have superior materials and policies. You have an answer for everything bad ever said about alternatives.

Simple Persuasive Copy Tip - Negative reviews of competing offers is the easiest and most impactful research to use in your copy.

Simple Persuasive Copy Tip - Negative reviews of competing offers is the easiest and most impactful research to use in your copy. #copywriting

It all comes down to what value the prospect sees in the item BEFORE they know what the cost will be. If they know it’s free before they see any value in it, the value is zero. It’s being given away because it’s worthless.

“Free” is not the all powerful magic word as some copy wonks would claim. In some cases, it can spell doom. The kiss of death.

Simple Persuasive Copy Tip - People tend not to value free things, but they love to get valuable things without needing to pay for them.

Simple Persuasive Copy Tip - People tend not to value free things, but they love to get valuable things without needing to pay for them. #copywriting

It instantly clicks with the most eager buyers and those who are uninformed see it in a better context than one that is desperately trying to persuade.

It’s a difference of angle and attitude. If you try to write to an audience you presume is uninterested, you tend to overdo it on the hyperbole and pushy language.

Instead, when you write as though the recipient has been waiting for this day, but thought it might never come?

Simple Persuasive Copy Tip - Don’t write to convince someone to want something they only just heard of. Write to show them that something they always wanted is now finally possible and available.

Simple Persuasive Copy Tip - Don’t write to convince someone to want something they only just heard of. Write to show them that something they always wanted is now finally possible and available. #copywriting

Robert Collier recommended inserting yourself into the conversation the prospect is already having in their mind.

This isn’t quite what he was talking about a hundred plus years ago. But it works nonetheless. Capitalize on the buzz of the zeitgeist.

Robert Collier recommended inserting yourself into the conversation the prospect is already having in their mind.

This isn’t quite what he was talking about a hundred plus years ago. But it works nonetheless. Capitalize on the buzz of the zeitgeist.

Simple Persuasive Copy Tip - People are still talking about the Super Bowl halftime show. So remember that it’s easy to capture attention and build rapport by mentioning common cultural experiences.

Simple Persuasive Copy Tip - People are still talking about the Super Bowl halftime show. So remember that it’s easy to capture attention and build rapport by mentioning common cultural experiences. #copywriting