The story wasn't even about the product. It was about the founder's decision-making process.
People don't buy products. They buy stories, emotions, and outcomes.
What story is your brand not telling that you should be?
#emailmarketing #emails #shopify #klaviyo #shopifytips
Email A: 14% open, 2.1% click, $1,200 revenue
Email B: 31% open, 9.7% click, $8,400 revenue
Yesterday, I A/B tested two emails for an ecommerce client.
Same product. Same audience. Same day.
Email A (traditional): 'New arrivals are here!'
Email B (story-driven): 'Why I almost discontinued our best seller'
Results after 24 hours:
Read the thread
What does work:
'Sarah, your skincare routine is incomplete'
'The missing piece to your morning ritual'
'Your cart is asking for you'
Personalization isn't just using their name. It's understanding their story.
3 years of A/B testing taught me this.
#EmailMarketing #Shopify #Klaviyo
POV: It's 9 PM and I'm rewriting a client's abandoned cart email for the 4th time.
Why? Because 'You forgot something' doesn't work anymore.
Read Thread:
Set it, optimize it, and let it convert on autopilot.
👉 Most brands are leaving thousands on the table.
#EmailMarketing #shopifyexpert #EmailDesign
Email 1: Welcome + quick brand intro (build trust)
Email 2: Highlight your USP — what makes you different
Email 3: Social proof reviews, UGC, or “100,000+ happy customers”
Email 4: A time-sensitive offer with urgency
Email 5+: Education and product recommendations based on user behaviour.
🔥 The Welcome Flow is your biggest opportunity to turn cold traffic into first-time buyers.
What you should include:
Your Welcome Flow Is More Than a Thank You Note
Most brands treat the welcome flow like a polite handshake — “Thanks for subscribing!” — and that’s it.
But here’s what real retention pros know:
Read the thread:
Before I touch their Klaviyo: chaos.
After one flow: $12K in 3 days.
This is what happens when you stop guessing and start using strategy.
👉 Segmentation.
👉 Killer copy.
👉 High-converting flows.
#EmailMarketing #DTCGrowth #Klaviyo #ShopifyTips #Shopify #Mailchimp #Emaildesign
If your Klaviyo flows aren’t printing money while you sleep... you’re leaving serious revenue on the table.
Campaigns are cute — but flows are the real silent workers.
Think: welcome, abandonment, post-purchase, winback...
Each one has a job, and they don’t sleep.
#Klaviyo #emailmarkeing
Klaviyo won’t save your brand, but the right strategy will.
Most think it’s a magic tool.
Truth is: it's only as good as your segmentation, copy, and flow setup.
Dial those in — and suddenly you’re making money in your sleep.
If your emails aren’t converting —
👉 Fix the flow logic, not the font.
DM me if your Klaviyo flows need a revenue-first revamp. 💰
#KlaviyoFlows #DTCEmailMarketing #RetentionRevenue #ShopifyGrowth
Design is not the problem.
Context is.
Your flows should feel personal and timely, not pretty.
Most flows underperform because:
– Cart recovery hits too late
– Post-purchase flows are generic
– Discounts used as band-aids, not strategy
Here’s what actually drives $$$ in Klaviyo flows:
✅ TIMING – When the email lands
✅ INTENT – Where the customer is
✅ OFFER FIT – What they need to say “yes” right now
I’ve seen plain-text “ugly” emails do $20K in 2 days...
While beautifully designed emails flop —
Because they didn’t match customer intent.
They're chasing:
– Fancy graphics
– On-brand colors
– Pixel-perfect layouts
💡 But truth?
None of that matters if your timing and offer are off.
Nobody talks about this in email marketing 👇
Most brands obsess over beautiful designs...
But that’s NOT what drives revenue
Read the thread 👇
