When we share insights, resources and platforms, we can challenge outdated narratives driven by those with disproportionate power and instead, put the spotlight on the innovations, the successes and the blue-prints being designed for and from the Global South
While the conference was focussed on how to tell Africa's story, there was lots to learn from a Global South perspective.
Our stories, our challenges with sustainability, our digital leapfrogging are our superpowers.
"Until the lion learns to write, every story will glorify the hunter."
Discussions in the first-ever #AfricaGlobalPRWeek2025 in Nairobi last week, focussed on owning our story in the Global South, reminded me of this old African proverb
Even better than the real thing. Well done PRCAI #SabreAwardsSouthAsia @provokemedia.com
8 Years of building ON PURPOSE as a firm that uses the power of communications to drive social change in India #Climate #Tech #Health #Education #Gender #Comms
Thanks for the opportunity @camilliadass.bsky.social @provokemedia.com www.provokemedia.com/latest/artic...
PRCAI Dialogues in Bengaluru
Will AI's prioritisation of credible sources strengthen the significance of earned media?
What makes a good story? Does media spot the trend or start it?
The inter-generational work challenge spares none.
Rich conversation at #PRCAIDialogues #BengaluruVibeCheck @arunsudhaman.bsky.social
Profile updated. Ex-National Chair, Marketing, Communications and Global Networks at @PRCAIndia
Stepping down (but not out) after two enjoyable and challenging years with gratitude to have been able to serve.
Thrilled to be welcoming this fabulous new #Leadership team
🔥 80% of the attendees at ‘Growth Hacking’ were women founders— who are rewriting the future of PR & communications and making the industry more inclusive, innovative, and impactful.
And here’s why this matters even more: The PR industry, globally and in India, has long struggled with a lack of diversity at the top. Despite women making up a significant portion of the workforce, leadership roles remain disproportionately male-dominated. But change is here.
The Future of PR is Here – And It’s Diverse, Bold, and Growth-Hungry!
Last week, the PRCAI (Public Relations Consultants Association of India) made history by launching the first-ever ‘Growth Hacking’ event—a powerful initiative designed to help small and medium-sized agencies to scale faster.
Yesterday, a few of us got to speak with their students on:
- the opportunity ahead to build a career and make your mark in your own unique way
- Share stories of inspiration and industry mentors as #WeArePR
- Choosing PR to do game-changing work with a fantastic panel
The shortage of specialised talent, if left unaddressed, will impede our ability to use communications to craft powerful narratives of change. Institutions like St Joseph's University School of Communication and Media Studies are trying to solve for this.
At 2500 Crores in FY 2023, with a growth rate of 19% - significantly above global average (almost 4 times), the communications industry in India remains an opportunity with immense potential.
The real question is whether the intent to showcase purpose or sustainability initiatives comes from a place of genuine intent and action, or if clients are asking us to 'purpose and green-wash' them, because we know how to.
Read SPRINT 2024-25 Report at prcai.org for more.
#SprintForward
Further, in a time when diversity, equity, inclusion, purpose and everything ON PURPOSE stands for is facing its toughest backlash in the US, the report offers hope that purpose-driven PR continues to grow in India.
It's been 10 years since I returned to India after almost a decade in London. The latest SPRINT report by the PRCAI confirms that I got lucky with the timing.
The communications industry in India has grown at a CAGR of 12.8% in this period, outpacing global growth three times.
#BlackWarrant on @netflixindia.bsky.social is a visual treat. Set in the early 80’s, the pastel colours, the sideburns and moustaches and the images of government housing are all put together thoughtfully. The vintage Premier Padmini though… is next level
This is Lalu (pronounced as Laa-loo). The neighbourhood security. Does a thorough sniff job.
My first EV bike ride on a Yulu today and Lalu(Laa-lu) is seriously impressed
Not sure I’d have to try hard, but here goes #2025Goals
2024 in 9 pictures for ON PURPOSE
In 2024, we:
- Did some yoga.
- Mastered gutterballs at bowling.
- Got thrashed at inter-agency cricket.
Read more of our year end post here:
www.linkedin.com/posts/girish...
In a year of mega-mergers and acquisitions in the world of comms consultancies, it’s a good time to be independent. Clients want empathy and solutions unique to their situation. Our super power.
I’ve been working with a coach for the last 4 years and couldn’t recommend this more. It’s like mental gym.
A warm Xmas in Bengaluru
Paps don’t care if it’s Sunday
Sobering truths about how the impact of climate crisis is increasing while public interest and support is waning. And what to do about it. A good read by #SamathaBalachandran
#ClimateCrisis #Messaging
idronline.org/article/clim...
Photos from the ICCO Global Awards 2024 where ON PURPOSE won the Championing Diversity Award, two weeks ago. Grateful to our amazing team and partners driving inclusion through impactful storytelling. 💙✨ #ChampioningDiversity #ONPURPOSE #DiversityandInclusion
I’m looking to understand how we can mainstream voices from marginalised and under represented communities from the Global South. Who should I be following?
