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MaryanneConlin

@maryanneconlin

#CPG Marketer, mentor, and faculty. X refugee tweeting on #strategy, #demographics, #consumer psych, #BehavioralEconomics, #nudge and random stuff that interests me. #AI #Climate #trends #data #marketing - #TBirdAlumni

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Latest posts by MaryanneConlin @maryanneconlin

That other platform was always a place for me to jot down emerging ideas - to see how humans & the algorithm responded. Apparently, I miss that. So back on @bsky.app with some thoughts about #AI making #digital ads even more #math driven while #AEO begins unravelling how mathy #content has become πŸ€”

05.06.2025 13:09 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Very under the radar news. I need to get on this ASAP

26.02.2025 14:13 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Gamers by generation 43.7% Boomers 57.7% GenX 65.6% Millennials 74.8% GenZ

Gamers by generation 43.7% Boomers 57.7% GenX 65.6% Millennials 74.8% GenZ

#Boomers really do refuse to leave center stage

22.02.2025 17:37 πŸ‘ 4 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
A heat map of content creation in the Chicago metro area showing that content creation is higher in the more densely populated areas. But content creation doesn't mean what you think it means

A heat map of content creation in the Chicago metro area showing that content creation is higher in the more densely populated areas. But content creation doesn't mean what you think it means

How long before someone sees this heat map from @hbr.org & blasts out the headline " #contentcreators live in big cities"? (That's not what it means.) 🀦😢

#Protip You can ask #GenAI if your captions could be misinterpreted

www.library.hbs.edu/working-know...

19.02.2025 16:08 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Post image

% saying in general, all or most of the statistics reported by the government are reliable and accurate, in...
Jan. 2018
Democrats 46%
Republicans 21%
Feb. 2025
Democrats 39%
Republicans 33%
d3nkl3psvxxpe9.cloudfront.net/documents/ec...
today.yougov.com/topics/polit...

19.02.2025 03:45 πŸ‘ 3 πŸ” 2 πŸ’¬ 1 πŸ“Œ 0
INFOGRAPHIC ON AI PROMPT BIAS WITH RECOMMENDATIONS

INFOGRAPHIC ON AI PROMPT BIAS WITH RECOMMENDATIONS

Useful reminder of how biased the #trainingdata and #systemdesign are. Working overtime to combat that every day in my prompts - mostly by very narrowly defining the sources #AI should use

via @futureskills.bsky.social

10.02.2025 00:26 πŸ‘ 4 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Soon there'll be an app - complete with fish pictures!

30.01.2025 14:53 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

So today, this pops up in my feed

30.01.2025 01:44 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Preview
OpenAI sees the downside of 'fair use' now that DeepSeek may have used OpenAI’s data OpenAI and Microsoft are said to be investigating whether China's DeepSeek stole its data. Such a fight would be beyond ironic.

Well, well, wellβ€”look who suddenly cares about fair use in AI.

29.01.2025 21:52 πŸ‘ 12 πŸ” 4 πŸ’¬ 0 πŸ“Œ 0
Bar chart showing Tweets per week as tracked on Altmetric

Bar chart showing Tweets per week as tracked on Altmetric

So far according to @digital-science.com @altmetric.com data there have been over 204m Tweets and just over 1m Skeets on @bsky.app tied to research.
It's very early days and the trend is shows X is losing power as a means to share research.
You can see the steady decline in Tweets since Musk. 1/5

27.01.2025 14:42 πŸ‘ 19 πŸ” 9 πŸ’¬ 1 πŸ“Œ 1

Why is "Have a plan" the most consistent advice I see given by business coaches? Have the vast majority of people been indoctrinated with "anti-plan" propaganda? Is there some book/podcast/show/influencer disparaging planning that everyone has seen but me? Explain, please. πŸ€”

26.01.2025 05:56 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

True, but less likely, I would guess, in those departments with a "weed out" mentality. And this is truly sad. A lowly adjunct, when I teach 100-level courses, I announce to the class that my goal is to get them excited about the topic.

26.01.2025 05:46 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I'm often not impressed with #AI generated art - this is great!

26.01.2025 05:38 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Difficult to know where to start today. I anticipated *Shock and Awe* on his first day in office, but I didn't anticipate how many of these shocks and those awes were going to impact my industry #marketing #advertising πŸ˜•πŸ˜²

21.01.2025 16:27 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
TikTok restored service notice

TikTok restored service notice

Well, that was fast. Hopped on TikTok last night (Sunday), and it was restored. Getting a little ahead of themselves, though - inauguration day is today.

20.01.2025 16:17 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

That just made me realize I wasn't also following @johngreensbluesky.bsky.social
Sorry Hank, I *knew* John first back in the early 20-teens

20.01.2025 05:40 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Line graph time series of December Arctic sea ice extent for every year from 1850 through 2024. Two datasets are compared in this time series. The Walsh et al. 2019 reconstruction is shown with a solid blue line. The NSIDC Sea Ice Index v3 is shown with a dashed red line only for the satellite era. There is large interannual variability and a long-term decreasing trend over the last few decades.

Line graph time series of December Arctic sea ice extent for every year from 1850 through 2024. Two datasets are compared in this time series. The Walsh et al. 2019 reconstruction is shown with a solid blue line. The NSIDC Sea Ice Index v3 is shown with a dashed red line only for the satellite era. There is large interannual variability and a long-term decreasing trend over the last few decades.

Reconstructing December #Arctic sea ice extent since the year 1850...

Data from nsidc.org/data/g10010/...

19.01.2025 18:27 πŸ‘ 142 πŸ” 24 πŸ’¬ 6 πŸ“Œ 1

I would venture to say it's *mostly* about front-line staff.

17.01.2025 19:09 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Every time I think about this, I wonder: Are student needs more complex now than in the past or is the university taking on roles filled by other institutions or by family in the past?

And, I wonder, what percent of these jobs are regulatory-driven versus "service enhancement" driven?

17.01.2025 16:13 πŸ‘ 1 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0

More technically challenged students or an indicator of how long before the deadline they got started?

17.01.2025 16:05 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
THE STATE OF GENERATIVE AI
Content creators and journalists (loudly): It’s terrible at writing
Developers and software engineers (ad nauseum) : It’s  terrible at coding
Designers and artists *eyeroll* 
EDWIN STARR; IN SUMMARY...

THE STATE OF GENERATIVE AI Content creators and journalists (loudly): It’s terrible at writing Developers and software engineers (ad nauseum) : It’s terrible at coding Designers and artists *eyeroll* EDWIN STARR; IN SUMMARY...

2+ years on:

#GenerativeAI #AI

17.01.2025 15:54 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Underacknowledged variable -> culture (and incidentally attachment to culture) plays a significant role in impact (also decoding messaging.)

15.01.2025 15:30 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Just stopped by, as I do sometimes, to look at your maps. I find it relaxing.
Love how this shows what an agricultural state CA is - but the gap in built area on the coast between LA and SD looks suspicious πŸ€”

15.01.2025 14:52 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

First advanced economies, now the world. Good thing the universe has conspired to make *retiring* something you can look forward to in your ... 8th decade, otherwise where would we get the workers?

15.01.2025 05:18 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

someone should open a pr to add akari.blue to this 🫢

13.01.2025 10:07 πŸ‘ 11 πŸ” 1 πŸ’¬ 2 πŸ“Œ 0

Love this example. Tapped into this when I was at #AvocadosFromMexico working on a campaign to increase usage

13.01.2025 16:05 πŸ‘ 4 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

"Bottom line: This analysis confirms for me that Bluesky is a more reliable platform for seeing the content you want... Its lack of algorithm means that engagement here depends on YOU! "

Lots of discussion in the comments about FB too - which I expect will get dramatically worse.

08.01.2025 15:28 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Wake-up call for #digital marketers

A/B testing is a victim of #ScopeCreep –it was never intended to do more than test creative targeted to the same audience. Somewhere along the way, it became the substitute for any and all market research.

08.01.2025 13:34 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Great approach! I, too, have been taking similar steps to integrate AI into my classes, starting with understanding AI is "pattern recognition" based, which intuitively sheds light on what it does well and not so well.

07.01.2025 23:45 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

*Mansplaining* is spreading. We probably need a new *all purpose* word

07.01.2025 16:34 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0