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Ash Maurya

@ashmaurya

Author of Running Lean and Creator of Lean Canvas My newsletter: https://leanfoundry.com/newsletter

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07.11.2023
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Latest posts by Ash Maurya @ashmaurya

"AI startup" shouldn't be a category.

It should be:
- Healthcare startup (that uses AI)
- Finance startup (that uses AI)
- Logistics startup (that uses AI)

The moment AI becomes your identity instead of your tool, you've lost.

21.11.2025 12:28 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
The Biggest Cheat Code for Unlocking Startup Growth
The Biggest Cheat Code for Unlocking Startup Growth YouTube video by Ash Maurya - LEANFoundry

We spent weeks trying to improve our activation rate through UX enhancements.

Nothing worked.

Then we tried something different: Gathered evidence for the problem BEFORE testing solutions.

Result? Found the real issue in 7 user tests. Fixed it in 2 weeks.

Evidence > Opinions
youtu.be/l1V1Ekul5-Q

10.06.2025 13:44 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
How a 5-Minute Test Saved My Business
How a 5-Minute Test Saved My Business YouTube video by Ash Maurya - LEANFoundry

"Move fast" is bad advice if you're moving in the wrong direction. I learned this $50,000 lesson the hard way.
Here's the 5-minute test that could have saved my business (and can save yours): youtu.be/c1DOnjx-xm4

21.05.2025 14:11 πŸ‘ 3 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
How to Uncover What Customers Want
How to Uncover What Customers Want YouTube video by Ash Maurya - LEANFoundry

Most founders struggle to understand what customers want because they're using 3 ineffective approaches:

Building an MVP and waiting for feedback
Directly asking "what do you want?"
Validating a list of problems

Here's what actually works: youtu.be/HxSsThn_ptc?...

13.05.2025 16:41 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
One Startup Metric to Rule Them All
One Startup Metric to Rule Them All YouTube video by Ash Maurya - LEANFoundry

πŸ” What's the ONE metric that makes investors sit up and pay attention?

In this video, I break down what real traction means (hint: it's not just any metric trending up and to the right).

Watch now to measure what ACTUALLY matters β†’ youtu.be/_4wUM_msN2w

29.04.2025 17:23 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Stop Underpricing: How to Sell Your True Value
Stop Underpricing: How to Sell Your True Value YouTube video by Ash Maurya - LEANFoundry

As a founder, do you get nervous when it's time to talk pricing? In my latest video, I share the exact 3-step process I use to pitch pricing with confidence. No more butterflies! Watch here: youtu.be/Z9t87HRmsv0

16.04.2025 14:14 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
10 Startup Truths No One Tells First-Time Founders
10 Startup Truths No One Tells First-Time Founders YouTube video by Ash Maurya - LEANFoundry

10 Startup Truths No One Tells First-Time Founders youtu.be/66ApiDp-nV8?...

26.03.2025 16:24 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
The Secret to Startup Success? Know When to Pivot
The Secret to Startup Success? Know When to Pivot YouTube video by Ash Maurya - LEANFoundry

The Secret to Startup Success? Know When to Pivot youtu.be/-jXBs2e3f0w?...

05.03.2025 15:50 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Start With Why: The 3-Step Vision Framework
Start With Why: The 3-Step Vision Framework YouTube video by Ash Maurya - LEANFoundry

Start With Why: The 3-Step Vision Framework youtu.be/kA5XYviy2nU?...

26.02.2025 14:53 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 1
7 Costliest Mistakes First-Time Founders Make
7 Costliest Mistakes First-Time Founders Make YouTube video by Ash Maurya - LEANFoundry

7 costly mistakes first-time founders make.
Great video from Ash Maurya @ashmaurya.bsky.social

#LeanStartup #Innovation #Startup
youtu.be/-30TXCM48sg

19.02.2025 16:15 πŸ‘ 3 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0
The Mindset Shift That Changed My Identity as a Startup Founder
The Mindset Shift That Changed My Identity as a Startup Founder YouTube video by Ash Maurya - LEANFoundry

Shifting my focus from the solution context to the bigger context was the biggest unlock in my startup journey:

youtu.be/GVzkDQkBs_w?...

12.02.2025 20:06 πŸ‘ 4 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
The Mindset Shift That Changed My Identity as a Startup Founder
The Mindset Shift That Changed My Identity as a Startup Founder YouTube video by Ash Maurya - LEANFoundry

Shifting my focus from the solution context to the bigger context was the biggest unlock in my startup journey:

youtu.be/GVzkDQkBs_w?...

12.02.2025 20:06 πŸ‘ 4 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
Why and How People Buy Anything
Why and How People Buy Anything YouTube video by Ash Maurya - LEANFoundry

Why and How People Buy Anything youtu.be/YgQbJjookYU?...

06.02.2025 18:18 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
How to Find the Right Startup Idea
How to Find the Right Startup Idea YouTube video by Ash Maurya - LEANFoundry

How to Find the Right Startup Idea youtu.be/aOJ18xr4uNM?...

30.01.2025 13:42 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

All happy customers are alike; each unhappy user is unhappy in its own way.

24.01.2025 13:44 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
How Airbnb and Netflix Used This Unfair Advantage to Win Big
How Airbnb and Netflix Used This Unfair Advantage to Win Big YouTube video by Ash Maurya - LEANFoundry

How to create an idea worth stealing with real unfair advantages:

youtu.be/tjb2-votWz4

22.01.2025 13:10 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

If your idea isn’t something people want to steal, it’s not a good idea.

If your idea is something people can easily steal, it’s not a good business.

22.01.2025 13:02 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
The Stealth Startup Trap: Why Secrecy is Killing Your Business
The Stealth Startup Trap: Why Secrecy is Killing Your Business YouTube video by Ash Maurya - LEANFoundry

The Stealth Startup Trap: Why Secrecy is Killing Your Business youtu.be/XhT6JzgCuBk?...

22.01.2025 03:42 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Having more passion for your solution than the problem is a problem.

#LoveTheProblem

19.01.2025 17:09 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
One Habit That Unlocked My Startup Growth.
One Habit That Unlocked My Startup Growth. YouTube video by Ash Maurya - LEANFoundry

The best and fastest way to learn isn’t through surveys, landing pages, or metrics. But, talking to your customers.

youtu.be/iWHNt1_aIec

17.01.2025 16:18 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Blind Vision = No Mission | LEAN 1-2-3 Newsletter Posted on JAN 4

Your vision shapes your mission:
www.leanfoundry.com/lean-1-2-3/j...

17.01.2025 12:24 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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A #coffee a day keeps the monster away.

15.01.2025 01:40 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

If you're still bent on building your idea in stealth, consider taking this "Get My Idea Stolen" challenge:

1. Don’t tell anyone about your best idea.
2. Try to get your second-best idea stolen.
3. Tell everyone.

Then, see if anyone runs off with the idea.

14.01.2025 17:15 πŸ‘ 3 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0
How I Manage My Time as a Startup Founder - 10 Management Tips
How I Manage My Time as a Startup Founder - 10 Management Tips YouTube video by Ash Maurya - LEANFoundry

To kick off the new year:
Here are my top 10 work hacks for finding daily, weekly, and quarterly flow in my work schedule.

How I Manage My Time as a Startup Founder:
youtu.be/7qKq08mZsng?...

08.01.2025 16:54 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
My Top 10 Tips for Aspiring Founders
My Top 10 Tips for Aspiring Founders YouTube video by Ash Maurya - LEANFoundry

My Top 10 Tips for Aspiring Founders: youtu.be/Jf6khE6AOSM?...

01.01.2025 20:28 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

It's always easier to build something people want than to make people want something you've built.

01.01.2025 18:38 πŸ‘ 5 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0
If I Launched a Startup in 2025, I’d Do This
If I Launched a Startup in 2025, I’d Do This YouTube video by Ash Maurya - LEANFoundry

If I Launched a Startup in 2025, I’d Do This:
youtu.be/JVTbrK9JiAo?...

27.12.2024 17:20 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

The only evidence of a working business model is traction (aka paying customers).

27.12.2024 16:58 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

There is a common myth of the risk-loving entrepreneur who jumps off a cliff with no parachute.

Most successful entrepreneurs, in reality, are quite risk-averse.

They systematically eliminate the riskiest assumptions in their business model to remove as much downside as possible early.

23.12.2024 15:29 πŸ‘ 2 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0

How to develop your unfair advantage strategy - www.leanfoundry.com/lean-1-2-3/dec-20-2024

21.12.2024 13:37 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0