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Brendan Hodgson

@brendanhodgson

The message matters. I talk about PR, communications, media n' stuff, digital and AI based on nearly 3 decades in the trenches.

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18.10.2023
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Latest posts by Brendan Hodgson @brendanhodgson

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March 12, 2026 In this week's edition (#180): When stability is the brand, GenAI adoption in comms, when reporters seek comment, the limits of CEO authenticity, reputation activation, and much more...

This week's Miscellany doesn't much care for what's been going on over the last couple of weeks. So maybe pause the doomscrolling and spend some time with content you can trust. Apologies for missing last week. Hopefully this makes up for it. brendanhodgson.substack.com/p/march-12-2...

12.03.2026 03:35 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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February 26, 2026 In this week's edition (#178): why you suck at PR, the new dangers facing business, when less is more in PR, why thought leadership fails, the importance of corporate credibility, and much more...

No Olympics. No six nations. What are you going to do with yourself this weekend? My suggestion: Episode 178 of your trusted Miscellany is definitely one for the ages (or the week at least). brendanhodgson.substack.com/p/february-2...

26.02.2026 02:51 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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February 19, 2026 In this week's edition (#177): the renaissance of corporate mags, the value of intangible assets, Twitter is not real life, CMO's top challenges, hand gestures can help you sell, and much more...

It's raining. The Canadians are allegedly cheats in Olympic curling. And I've blown out my back. It's been a rough week. But has it stopped me tossing out another cracker of a Miscellany? Not on your life.

brendanhodgson.substack.com/p/february-1...

19.02.2026 06:09 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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February 5, 2026 In this week's edition (#175): the chief storyteller, the slopaganda era, CEO's and emotional blackmail, the best brands of 2026, what digital audiences want, how to read the news, and much more...

Coming to you this morning from the cold Hampshire countryside, the 175th edition of your trusted Miscellany might be a bit late than ususal for my subscribers in the Middle East. But c'mon! It's still only 5:30 AM here. brendanhodgson.substack.com/p/february-5...

05.02.2026 05:53 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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January 29, 2026 In this week's edition (#174): Reputation's risk to business, taking a stand in the age of outrage, state of comms readiness, how the world lives with AI, should I still be on X, and much more...

This week's 174th edition of the Miscellany does not miss the winter storms and freezing temperatures that raged across Canada this past week. But even here in the Kingdom, it's still pretty damn cold. So bundle up, pour a hot beverage and read on...

29.01.2026 03:10 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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January 22, 2026 In this week's edition (#173): trust amid insularity, Carney's WEF masterclass, the Chief Geopolitics Officer, infobesity, the role of the CEO apology, prompting for PR, and much more...

It's been a rollercoaster of a week, including my first helicopter ride. And then there's Carney's WEF speech (which if you haven't watched it, I suggest you do). But even with that, your faithful editor was able to pull together a belter of a Miscellany. brendanhodgson.substack.com/p/january-22...

22.01.2026 02:50 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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January 15, 2026 In this week's edition (#172): Heroes of the negative space, the global risks of 2026, trends in journalism, media and tech, the era of brand responsiveness, the battle for attention, and much more...

The 172nd edition of your faithful PR and comunications Miscellany is not happy about the thunder storm that woke him up this morning. It was intense, much like the content of this week's newsletter. Enjoy.

brendanhodgson.substack.com/p/january-15...

15.01.2026 03:58 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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January 8, 2026 In this week's new year edition (#171): The CCO in 2025, the end of PR SaaS, Satella's 'scratchpad', 2025's most engaging stories, why brands avoid footballers, LinkedIn's reach drop, and much more...

Starting off the year with a quote that kinda resonates: β€œSometimes we suffer too much reality in the space of a single night.” So if, like me, you are already in need of an oasis of calm and context, your faithful Miscellany might be your tonic.

brendanhodgson.substack.com/p/january-8-...

08.01.2026 03:43 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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December 18, 2025 In this week's holiday edition (#170): Bad news is good news, how tech embraced fakeness, the good, bad & ugly of crisis, unifying brand & reputation, filtering pitches with AI, and much more...

So we've reached the end of yet another year (and nearly four years of dishing out this small but mighty collection of miscellany). You've clicked on A LOT of links this year, which warms the heart of your faithful editor. See you in '26.

brendanhodgson.substack.com/p/december-1...

18.12.2025 03:14 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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December 11, 2025 In this week's edition (#169): the death of channel planning, what AI is reading, how Gen-Z broke the marketing funnel, young adults & the future of news, short form vids & brain rot, and much more...

From the wild's of Abu Dhabi, this week's 169th episode of the Miscellany and its 15 insightful stories is realizing too late that it needs to start travelling with a coat. Enjoy!

brendanhodgson.substack.com/p/december-1...

11.12.2025 02:01 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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December 4, 2025 In this week's edition (#168): the future of reputation (2030), rethinking climate communications, five media trends, teens & news, avoiding the hero trap, the risks of AI notetakers, and much more...

Oof, it's busy... and I fear these final few weeks will get even busier. So without further delay, here's your weekly Miscellany - edition #168 - because that's really what you're here for, isn't it?

brendanhodgson.substack.com/p/december-4...

04.12.2025 02:43 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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November 27, 2025 In this week's early AM edition (#167): the future of discovery, when companies lose their way, the best guide to spotting AI writing, why content strategies fail, post-social media, and much more...

I'm waiting for a 3 AM flight, so what else to do but wrap up this week's Miscellany and hit send (also hoping I can pull off at least 4 hours sleep on this 6 hour flight).
brendanhodgson.substack.com/p/november-2...

26.11.2025 22:31 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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November 20, 2026 In this week's edition (#166) coming to you a day early due to travel: why comms is misunderstood, RIP brand social, where AI is taking the newsroom, why personality beats precision, & much more...

A day early due to travel - but let's see how it performs on a Wednesday vs a Thursday.

brendanhodgson.substack.com/p/november-2...

19.11.2025 03:20 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Consulting Slop Consulting Slop is an AI-powered strategy generator that produces firm-grade strategic thinking tailored to your company. It models the reasoning styles of leading consulting firms to deliver sharp, d...

This is magnificent... "synergizing synergies. Aligning alignment..."

consultingslop.com

08.11.2025 08:39 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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November 6, 2025 In this week's edition (#164): The state of creator journalism, Google & trust, the atrophying of expertise, why CEO's don't call the shots, countries with the best reputations, and much more...

A five-day breather with the family (crammed between two overnight flights... urgh) was still a necessary respite from a mad rush to the finish of 2025. So forgive the rushed effort, but there's still a few goodies in this week's 164th Miscellany. Enjoy! brendanhodgson.substack.com/publish/post...

06.11.2025 05:09 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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October 30, 2025 In this week's edition (#163): the 2026 Relevance Report, everyone is a strategist, Sora and trust, marketing's next chapter, the Q3 Crisis Review, AI Assistants & news errors, and much more...

This week I'm participating in a fiction writing contest with a colleague who I'm sure is going to kick my @ss. But I'm glad to be doing more than doomscrolling. Of course, if you must use your screen, you could do worse than peruse this week's Miscellany. brendanhodgson.substack.com/p/october-30...

30.10.2025 08:51 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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October 23, 2025 In this week's episode (#162): the post-naive internet era, brands & Reddit, the challenge of AI influencers, the best Insta content format, the next generation of AI news sites, and much more...

A little bit of humiliation to go with is week's 162nd edition of the Miscellany. I won't go into detail, but let's just say I need to spend a bit more time getting to know colleagues in the office. So with that lesson learned, let's crack on, shall we?

brendanhodgson.substack.com/p/october-23...

23.10.2025 03:53 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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October 16, 2025 In this week's jumbo edition (#161): AI's role in journalism, 2026 PR outlook, Antifragile comms strategies, the future of PR leadership, AI & the CCO, the era of compounding crisis, and much more...

This is a particularly good week for comms content, if I do say so myself. So much so that I've actually had to save some articles for the next edition. So do yourself a favour and carve out an hour or two and explore the 161st edition of the Miscellany.

brendanhodgson.substack.com/p/october-16...

16.10.2025 04:04 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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October 9, 2025 In this week's edition: a smarter way to disagree, passing peak social media, how TikTok keeps scrollers scrolling, why context comes first, the creative cheatsheet, and much more...

Well, this has been one helluva week. Hoping now I can relax, catch up with other things, and perhaps even think more about this week's Miscellany which explores a smarter way to disagree, why context comes first, the creative cheatsheet, and much more.

brendanhodgson.substack.com/p/october-9-...

09.10.2025 04:05 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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October 2, 2025 In this week's edition: Embarrassing yourself is the new big trend, the poisoning of trust, the Invisible Expert, how to be a Supercommunicator, the hard lesson for Disney, and much more...

The 159th edition of your trusted Miscellany wants to apologize for leaning heavily into crisis this week, but it seems there was a lot of it about. But we do also take a few detours, so not entirely bleak. I promise.

brendanhodgson.substack.com/p/october-2-...

02.10.2025 02:42 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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September 25, 2025 In this week's edition: AI and corporate affairs, how people get misled, rise of the CEO voice, return to real and more marketing trends, why trust dies when headlines lie, and much more...

If you're finding this week's sporting rivalries all a bit too much (Go Europe!), a few hours with your faithful Miscellany where you can dig into everything new in communications might be the tonic you're looking for.
open.substack.com/pub/brendanh...

25.09.2025 02:06 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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September 18, 2025 In this week's edition: the last days of social, the shift to "strategic silence", Trump the teacher, the best brands on social, dubious PR agencies, purpose & whether people care, and much more...

This week I discovered that using full stops in texts was deemed highly aggressive to Gen-Z's (who knew?). My response: I might start adding slammers (!!) just to annoy them. In that vein, I hope you find a few revelations in this week's Miscellany. Enjoy! brendanhodgson.substack.com/p/september-...

18.09.2025 03:42 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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September 11, 2025 In this week's edition: advice from Wimbledon, the curious case of Margaux Blanchard, structures for content teams, managing personality-driven newsletters, and much more...

In this week's Miscellany, advice from Wimbledon, the curious case of Margaux Blanchard, structures for content teams, managing personality-driven newsletters, and much more... Go on, and get yer read on!

brendanhodgson.substack.com/p/september-...

11.09.2025 04:55 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Words have impact:

07.09.2025 04:22 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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September 4, 2025 In this week's edition: why measurement matters, how Trump's death rumour went viral, embargoes vs exclusives, rise of the MAHA mom-fluencers, say this not that, and much more...

I recently watched the second Happy Gilmour movie. It won't win awards, but it was comfort food of the highest order (with the bonus of Scotty Scheffler demonstrating some impressive acting chops). Very much needed, much like your weekly Miscellany.

brendanhodgson.substack.com/p/september-...

04.09.2025 02:56 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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August 28, 2025 In this week's edition: READINESS & crisis management, the "Yes Advantage", AI slop & disinformation, the best AI tools for journalism, the end of the apology era, ChatGPT & shaming, and much more...

This week's edition of the Miscellany is celebrating becoming a Marriott Bonvoy Titanium member. He's not yet sure what that means but at least he knows he'll get a fruit plate and maybe a bucket of beer.

Enjoy: brendanhodgson.substack.com/p/august-28-...

28.08.2025 03:17 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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August 21, 2025 In this week's edition: A public speaking masterclass, crisis in the age of infinite content; the money behind bite-sized social media posts; the rationale for newsletters; and much more...

Writing to you this week from Dubai, your faithful curator of all things communications, PR and media is beginning to think he needs an assistant or at least guidance on how to better manage time. It's all getting a little spicy. Enjoy.

brendanhodgson.substack.com/p/august-21-...

21.08.2025 01:59 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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August 14, 2025 In this week's edition: the role of newsletters in PR, a fan-building masterclass, why workplace loyalty is dead, what hiring an OnlyFans star means for L'Oreal, the news from TikTok, and much more...

Oasis was this week's brainworm and I'm not even a fan (personally, I prefer the Stone Roses). But hey, that's culture for you. And it's one of the things we talk about in this week's edition of your trusted Miscellany. Enjoy!

brendanhodgson.substack.com/p/august-14-...

14.08.2025 02:55 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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August 7, 2025 In this week's edition: owning the room in the age of AI, clarity by substraction, genes, memes and manufactured dissent, the authority gap, when a company should speak out, and much more...

Cornwall was a welcome respite from endless sun but now we're focused on catching up with the latest communications trends, best practices, mishaps and misdemeanors and all other communications miscellany. In this 151st edition...

brendanhodgson.substack.com/p/august-7-2...

07.08.2025 03:45 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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July 17, 2025 In this week's edition: bridging the trust gap, corporate character, why no one is reading your press release, why spin is (obvs) the enemy of truth, why CEO's are turning to AI, and much more...

Well, that's the last time I hit publish from my phone. I only hope the quality of content masks the minor stylistic errors on this the 150th edition of your faithful Miscellany. Enjoy, and we'll see you in a few weeks. I clearly need a break!

brendanhodgson.substack.com/p/july-17-2025

17.07.2025 04:01 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0