Deep into month 3 at my new role as strategic marketing planning lead at @autisticsociety.bsky.social
It's been a whirlwind, joining at a time of huge change, with a lot of interconnected projects rolling out, and a lot of working in the grey. Love to connect with any other charity marketing leads!
@melanomafocus.bsky.social is hiring! F/T digital marketing manager and p/t events manager. Remote, UK based. More info here melanomafocus.org/jobs/ #CharityJobs #MarketingJobs
Kayley presenting on a stage. A screen behind herd displays the word manifesto. The lectern in front reads Brighton SEO.
This month I said goodbye to @manifesto.co.uk. I'm incredibly proud of what I've achieved in my time there, but the time is right for pastures new. 👋🏻 Update coming soon!
I'm at the Focus on Melanoma Meeting as a trustee today. Even as a non scientific/medical/pharmalogical person it's incredibly fascinating to learn about developments in the field. #fonm25 @melanomafocus.bsky.social
A flat lay preparation featuring a dirty pair of Nike running shoes, pink leopard print shorts, a black T shirt with a gold Defeat Delamere roundel, a running vest, yellow socks, two running gels, a packet of sweets and a small make up palette of glitter
Let's go Defeat Delamere 10 miler for @roycastle.bsky.social
Really enjoyed the route last year, my longest run at the time! #Running
From October, the TTPA means most advertising platforms are banning "political ads" in EU.
HOWEVER as far as I can tell, only Meta takes this to include "social" ads. Google & Microsoft are only banning election/legislation specific ads, not "social isses".
Is this how we're all interpreting it?
Great session on AI history, capability, landscape, terminology, ethics, and what's coming next from @johnennew.dev today, thank you!
If anyone hasn't seen... fresh round of restrictions and warnings appearing in medical charity Meta ad accounts kicking in from September, affecting custom conversions and audiences. Good luck out there - get in touch if you need a hand #Meta
I’ve been thinking a lot about charities, brand, supporter acquisition and the AI-first marketing landscape.
And if you have ten minutes - this is where I’m up to...
www.linkedin.com/feed/update/...
#DigitalMarketing
An image with text reading The Ultimate Guide to Marketing your Charity, Thursday 12 June 2025. There is an image of Phil Aiston and Kayley Dempsey, labelled with their names.
Next week I'm speaking at the Directory of Social Change Ultimate Guide to Marketing your Charity. Me & @philaiston.bsky.social will be talking the hot topic "Doing more with less" - Sign up here and come join us. www.dsc.org.uk/event/the-ul...
Did you miss this morning's Google Marketing Live #GML2025? Here are my key takeaways, reflections and learnings.
Top news - More youtube insights coming to GA, & the secret to appear more often in AI Overviews think multi-modal content (ie, loads more video) www.linkedin.com/posts/kayley...
Kayley wearing a green running t-shirt, running hydration vest and leopard print shorts, giving a peace sign. She's smiling and wearing sunglasses.
Yesterday while training for my MCR half in May I experienced the "legs and feet feel like stumps" for the first time - sending all the power, hydration and strong stomach vibes to all #marathon runners today, esp those for @cftrustuk.bsky.social & @melanomafocus.bsky.social 🙌🏻🙌🏻🙌🏻
I'm so sorry to my trans sisters today, you're always welcome any space I'm in 💪🏻 #TransWomenAreWomen
The entshittification of #Google continues.
Lately Garmin decided to switch to a freemium model, offering a paid subscription tier when all features had previously been free.
This blog then published an April Fools post that Garmin were reversing their position... and Google published it as News.
Kayley stood inthe corner of a room, smiling and presenting. There is a TV screen behind her with a slide on it, saying, "We are the digital experience agency for changemakers", refering to her company, manifesto. There is a wooden floor and a string of fairy lights. There is a large window behind her, where you can see grass through it. A table with coffee cups is in the foreground.
What are Manchester fundraisers talking about?
I had the joy of attending & presenting at @fundeverywhere.bsky.social Fundraising Everywhere Manchester. I've put together a round up of the day.
Thanks for putting on the event - I look forward to the next one!
www.linkedin.com/pulse/fundra...
a manifesto branded front cover of a slide deck. The slide reads, "The importance of donor-first communications, Fundraising Everywhere Manchester".
We'll also hear from Rachel from @nationaltrust.bsky.social about corporate partnerships, as well as the all-important coffee and networking with other fundraisers facing the same challenges as you are.
There's a handful of tickets left - see you in the morning!
Tomorrow I'm speaking at @fundeverywhere.bsky.social #Manchester about donor-first communications.
Looking for some donor-centric conversion rate tips, data benchmarks, audience thinking?
Come join us at the lovely Castlefield Viaduct www.fundraisingeverywhere.com/product/fund...
Kayley smiling on a train, holding a book called period power by Maisie hill.
Off to London for a lovely UX pitch as well as personal development conversations - clearly in the mood for planning and big thinking this week
Excellent train entertainment today courtesy of @thecharityshow.bsky.social talking @parkrunuk.bsky.social (combining 2 of my fave topics) & Period Power 💪🏻
A photo in portrait mode, with a close up of two gorgeous flowers, with pink and yellow daisy style petals. They're surrounded by green grass, and in the background out of focus is a metal, industrial style railway bridge, with Manchester's skyscrapers in the distance.
Got my ticket for @fundeverywhere.bsky.social Manchester Fundraisers meet up this month!
Any other MCR based fundraisers heading over? Let's hope for sunshine as what a venue @nationaltrust.bsky.social at Castlefield Viaduct
Feel free to say hi or let me know anyone who fancies a coffee huddle ☕
A fluffy tabby cat with white shoulders sat directly on a laptop keyword, partially covering the screen. What's on the screen isn't relevant, it's just some out-of-date restaurant Googling. The cat is the focus.
That's all for today! Please enjoy Whiskey as reward for sticking with this thread :)
On the other hand - like any onboarding with a new segment of users the key is balance & long term planning. Engage, inform, inspire - resist the urge to come on too keen too soon! Keep this audience separate. You’ll still need to exclude users who hard opt-out to receive further communications.
If you somehow, magically, have the spare time, I’d start working on a campaign now, ready to launch as soon as the legislation passes. It could be a busy one-off month for charity communications, and there’s likely to be a first mover advantage.
What could this mean? It creates huge potential for a new pool of warm users you haven’t been able to contact before - one estimate indicates it could be worth £290m to the sector. However, every charity around you will be competing for the same share of wallet www.civilsociety.co.uk/news/290m-be...
On the other side, the Data Use & Access Bill is currently in review, that could allow charities to contact users based on “soft opt in”. E.g. if you make a donation, you won’t have to check a box saying you’re happy to be contacted to start receiving comms from that charity
Charity websites have been caught out on this before, and it’s only a matter of time before journalists explore this topic again. Please, please, please - if you’re using any kind of tracking or advertising, make sure you are compliant! www.theguardian.com/society/2023...
This time it's gambling websites under fire for having faulty cookie consent. The Meta pixel was firing even if users didn’t click Accept cookies, and users saw gambling ads in their Facebook feeds without consenting to their data being used for marketing purposes www.theguardian.com/society/2025...
For some reason I had a feeling lately that #privacy and tracking in marketing was going to jump from “fairly high profile at the moment” to “very high profile at the moment” and here we are again 🧵
Kayley taking a selfie out for a run. It's a grey day with a river and some trees in the backgroud. She's wearing a hot pink running jacket with her hair tied back, and looks sweaty.
What's on your mind this week? Things we've discussed:
- Ongoing impact of AI overviews on SEO
- Growing trend of charities taking more hands on marketing work in house
- Audiences value transparency for donations but mistrust fixed overheads costs
- Joy in fantastic community fundraising income!
And finally:
7. Sometimes you have to take a big swing even if you don't have data to support it. Some user needs are shown in click behaviour (revealed data), others you have no way of knowing if they've never had the option before (hidden preferences)
Great listen! Let me know what you think!
5. Another weird win: pre-reserving an accommodation for you also increases conversion rate (potentially due to loss aversion?)
6. Get buy in from senior stakeholders first - plan how you'll share learnings, when you'll the check in, what you'll share
