Morgan Short

I will never understand the hate for Spotify Wrapped. Who wants to see your top songs, artists, podcasts? ME! ME! I do! Send me all of it! Music is like a map to your soul.

I wrote this poem after taking a hot yoga class on Sunday

If you’ve struggled with this, but eventually found a single focus please tell me your secrets. I keep getting stumped by choosing a niche.

If that makes me less marketable, so be it. If that means I won’t “grow on audience” so be it.

I can’t be the only one who feels this way right? Am I crazy for thinking maybe we don’t *have* to niche down?

I don’t want to box myself in. I don’t want to strip the joy from my passions by trying to make them fit into one mold. Maybe it’s social media that I’m not aligned with. I keep coming here confused about what I’m even here to talk about.

Yeah, maybe it’s not the key to building a massive audience, but is that the goal? Maybe I’d rather connect with people who feel pulled in a hundred directions by their love of different forms of art.

Because there’s beauty in the chaos of being a multi-passionate creative human. I don’t want to be reduced to one topic. I want to write poetry in the morning, solve B2B SaaS content problems during the day, and talk about the creative process by evening.

I know the advice. “Pick a niche.” “Stay in your lane.” “You’ll never grow an audience if you don’t focus.” But what if I don’t *want* to? What if I don’t *need* to?

But every time I try to choose, I feel like I’m chopping off pieces of myself. Like I’m abandoning parts of what makes me... me.

And it’s exhausting.

How do you all pick just *one* thing to focus on? I look around, and I see people who can. People who are able to dedicate their lives to one niche, one box, and make a whole career out of it. I want to be able to do it. I really do.

I love poetry. I love art. I love podcasting. I love problem solving. I love creating content for defined audiences to help build businesses. I also love creating for the sake of creating. But now it feels like every passion has to be turned into a hustle. A brand. A business.

I can’t be the only one who feels like I’m supposed to turn *everything* I love into some neatly packaged, monetized thing.

Hello? Is this thing on? 🎙️🎙️🎙️