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Will Humphrey

@willhumphrey

Marketing Strategy bod in Consultancy. Ex Advertising/Comms person. APG tutor. Stoke fan/music lover/punner/husband/father. My views don't represent my employer's.

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21.08.2023
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Latest posts by Will Humphrey @willhumphrey

Too kind! I am surrounded by privilege. I am privileged myself, but my goodness, there are levels.

11.03.2026 09:27 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Red velvet hot cross buns from M&S.

Red velvet hot cross buns from M&S.

Heinz tikka beans and jalfrezi beans. Why, why, why?

Heinz tikka beans and jalfrezi beans. Why, why, why?

Tiramisu hot cross buns from M&S. Yes. I am heartily confused.

Tiramisu hot cross buns from M&S. Yes. I am heartily confused.

They were so concerned with whether they could, they didn’t stop to think whether they should.

11.03.2026 09:21 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 1

We only went and equalised in the last bastard minute. 3-3!

10.03.2026 22:11 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Peak Brian Little vibes, this.

10.03.2026 21:47 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

That first (skeet?) remark was cursed. 3-2 down. SIGH. DEEP SIGH.

10.03.2026 21:42 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

2-1. SIGH. Come on Stoke, get a third.

10.03.2026 21:09 πŸ‘ 0 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0

*Rubs eyes* 2-0 up? At half time? In this economy? #goarnstoke

10.03.2026 21:07 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

This is a new level of egg-madness that i'm not sure I was ready for. Tuesday really comes at you.

10.03.2026 17:16 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Ah, a poached egg, mit broth. Gotcha. :) (In seriousness, this egg par boiling is the only way i've found to make proper poached eggs)

10.03.2026 16:52 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

What is a tempered egg? Is it an egg which has been handcrafted on a metalwork forge?

10.03.2026 15:18 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Hopelessly devoted to Char Sui?

10.03.2026 14:27 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

People talking about being 'on a journey'.

Lads, it's not Lord of the Rings - you just ballsed something up, or did something wrong.

Perhaps it's a destination; a car park where you've no idea where the exit is, and you're endlessly doing doughnuts trying to get out.

10.03.2026 14:17 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Hah. I have known two families where the Dad was somewhat follically challenged and their son looked a lot like Jesus.

10.03.2026 12:25 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

The Darren Grimes of our industry.

10.03.2026 12:13 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Sorrell had it right years ago when he said research was the most profitable bit of the whole empire. It is.

No amount of hectoring from a professor or a gimlet eyed System 1 cheerleader who's recently discovered that creativity compounds - will crack that toilet cleaner brief for Β£50k.

10.03.2026 11:55 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I mean, when I got into the industry, Millward Brown's burgeoning Link Test (and black box) was the thing we went to war with.

Now it's System 1, who are Millward Brown, but with a lot more self righteousness.

10.03.2026 11:45 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Preview
Brave Bison acquires Mark Ritson’s MiniMBA to create next-generation marketing skills and training platform | Brave Bison Transaction cements Brave Bison as a truly holistic marketing and technology partner for the future-focused CMO.

The Mini MBA is now owned by Brave Bison, who also have 25% ish of System 1: bravebison.com/insights/bra...

I like a lot of the posts, but like all things, it becomes shock for clicks, and self righteousness, etc etc.

10.03.2026 11:38 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Idly wondering if there's a correlation between parents who let their male toddlers' hair go full Tarzan and the father's own hair loss.

10.03.2026 11:32 πŸ‘ 2 πŸ” 0 πŸ’¬ 3 πŸ“Œ 0
Video thumbnail

Most accurate portrait of modern culture currently available

10.03.2026 03:09 πŸ‘ 16266 πŸ” 3972 πŸ’¬ 281 πŸ“Œ 238

With the advent of another made up promotional window (hats off for the AI copywritten radio ads that refer to 'seasonal chores', lads), it gets me thinking.

Amazon must've a real stockpile of electric toothbrushes.

10.03.2026 11:15 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

This feels like a metaphor for...something. Something technological, which destroys the environment, depletes water, erodes creative licence and encourages plagiarism. I just can't put my finger on it.

10.03.2026 10:10 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Also worth noting as a tiny claim to fame - that Declan Rice and I share the same plasterer (just not the same footballing talent), and the plasterer confirms that he really is a very very nice chap.

09.03.2026 19:11 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I am a fan of Arsenal winning the league for all of the reasons you both state + I like the team. Not a fan of petrochemical doping (see also Newcastle).

But SOME of the Arse fans are...quite something. (Same with ours, too, but they are not quite as media literate, most of 'em, ahem..!!)

09.03.2026 17:54 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Preview
Why do so many people want Arsenal to fail in the Premier League title race? | Jonathan Wilson The Premier League leaders haven’t won the title in more than 20 years. Yet very few neutrals are excited about seeing them as new champions

www.theguardian.com/football/202...

The headline is very easily answered: THE FANS, THE FANS, THE FANS.

There's some weapons grade entitlement most commonly found in Arsenal Fan TV. (Not all of them, and not you, you're lovely).

NB, this Stoke fan would like them to do it, as I like the team.

09.03.2026 15:36 πŸ‘ 2 πŸ” 0 πŸ’¬ 3 πŸ“Œ 0

I assume it was a mixture of expletives and 'I know what's best', framed as controversially as possible.

09.03.2026 14:42 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

When there's only one candidate, there's only one choice.

09.03.2026 14:38 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Write the feem toon, sing the feem toon, emotionally analyse the feem toon, turn it into academic courses about the feem toon..

09.03.2026 14:38 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Preview
Brave Bison announces new strategic investment in System1 | Brave Bison We’re thrilled to announce that Brave Bison has made a strategic investment in world-leading creative effectiveness platform System1 by way of a share-for-share exchange with John Kearon, System1’s la...

bravebison.com/insights/bra...

and bravebison.com/insights/bra...

09.03.2026 13:50 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I think it's been announced today. Brave Bison the company with a stake in both. Saw it on a sponsored ad in LI.

09.03.2026 13:48 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Yep, I like Sydney a lot too. I echo your thoughts about beautiful people, to say nothing of the outdoorsy lifestyle (my wife is from the Eastern Suburbs; guaranteed to make a pasty Englishman's fitness/look feel inadequate).

Last time, I was getting lapped around Centennial park by newish Mums..

09.03.2026 12:58 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0