Announcing: incremental sales measurement on all onsite search campaigns. We match our test and control households using purchase propensity scoring to eliminate the bias of existing brand loyalty. Granular and accurate ad performance data. www.krogerprecisionmarketing.com/media-hub/bl...
Shoppers want speed – but also fun discovery. So, we created Promoted Product Carousels. Cross-sell your entire product portfolio in relevant search results.
💡 Seamless add-to-cart
💡 Customized headline
💡 Enhanced visibility
#ecommerce #retailmedia
www.krogerprecisionmarketing.com/media-hub/bl...
As a former agency media director, I spent 20 years trying to make soft metrics matter. Now, brands can finally connect open-web programmatic ads to actual in-store sales. progressivegrocer.com/kroger-preci...
Probably not what you're hoping for, but I can sing the entire jingle, "The Best Part of Waking Up is Folger's in Your Cup."
Great article, Kimeko! Site Monetization ≠ Media Company. Hard to call many of the new entrants “media networks” when they haven’t invested in talent or technology to independently run a media organization.
GRATEFUL: Nothing is more fun than making connections in-person. Kroger Precision Marketing met with clients, agencies and media partners at dozens of events in 2024. Looking forward to more new connections in 2025!
#CPG #Retail #Advertising
Ecommerce advertisers often fall asleep at wheel in the days following Christmas. I spoke with the Food Institute about the importance of post-Christmas shopping and stock-up trips. #CPG #ecommerce #advertising
foodinstitute.com/focus/retail...
Me to Zillennial coworker: Thanks for being our pinch hitter!
Coworker: Sure! What is a pinch hitter?
#Genx #Iamsoold
In The Current, Cara Pratt offers a peek into Kroger Precision Marketing's vision for the future of #advertising and #retailmedia: www.thecurrent.com/5-retail-dat...
Retail media will continue to disrupt #advertising because retailers have a self-interest in keeping visitors happy. Legacy #adtech treats people as just impressions to be sold. More about our passion for inspiring shoppers in the latest podcast from FMCG Guys:
www.fmcgguys.com/jenny-holler...
At Kroger, loyalty isn’t just a marketing program—it’s a promise to provide value, inspire discovery, and make shopping more convenient and rewarding for everyone. Proud to see our loyalty and retail media team being recognized by Drug Store News. www.krogerprecisionmarketing.com/media-hub/bl...
YOU ARE WHAT YOU BUY. Agencies are using retail purchase signals to fuel better connections with consumers. More from Nancy Hall of Mindshare: vimeo.com/988517520
Precision data = less wasted impressions AND less wasted carbon. Using Scope3 data in initial tests, Kroger reduced carbon costs 37% lower than the US benchmark in programmatic.
haha - Yes, "Coastal Grandmother" stung me a bit, but all just in good fun. Wrapped has become such a big cultural moment. I love that they're keeping it fresh.
