Jamie Fitch

Shout out to the well-placed sanity ad for parents flying with little children at the ATX airport. 🙌

All humans want to play. We're born with the desire.

And it’s always better when you’re actively in the game.

In fact, you’re probably already doing it—how are you ‘the toy’ in your life?

The more games we understand, the better we play. And the connections between those games? That’s where the magic happens.

Whether at home or work, play opens the door to growth, trust, and creativity. Being the toy is what drives the engagement that makes it possible.

We do this instinctually with kids (You chase me (I'm the toy), I chase you (now you are are), everyone laughs).

What if we extended that same energy to adults? Why does it matter?

Play isn’t just for kids—it’s a framework for life. When you actively participate, you connect, learn, teach, and inspire.

Being the toy means being the piece that moves the game forward, sparks curiosity, or unlocks new strategies. It is an intentional choice you must make and participate in.

“It is a happy talent to know how to play.” - Ralph Waldo Emerson

Be the toy. For your kids, your spouse, your team—embrace the role of active engagement. Sometimes it’s literal, other times it’s a mindset.

When you become a part of the game, learning and connection happen effortlessly.

Feels like Twtr in 2013

It's been black friday all year

👊. it wasn't my heroin overdose, it was Philip Seymour Hoffman's 🙌

Hello 🦋: I bootstrapped 5m+ of growth then raised 40m (don't do that), and along the way got a school of hard knocks PHD + MBA in the toughest, most exclusive game in the world. Paying it forward now, sharing more crazy, yet real stories than Silicon Valley and the Office combined. Let's build 😎

where to go: a heroin overdose nearly destroying it before it got started, the red army taking it down bc i said no to them, employees literally pulling knives in a conference room, hurricane force-majeure killing a 350k contract when we were doing 3m, the usual epic up and downs of financing... =p

That hurt. It's cool though, i have a literal 10 season arc of "the startup" that would rival the absurdity of Silicon Valley and don't need to embellish anything. So that's something? =p